CEO at Profitmetrics.io | Help Agencies and E-Com stores Optimize with POAS© in Google Ads and Meta 🚀
Today, I had the pleasure of presenting to Google employees at their Dublin office, where me and Damodar David Aros Mardones dove into the true profit narrative and explored innovative strategies to scale e-commerce businesses. It was a fantastic session with excellent questions and engaging conversations. We focused on the critical role of POAS© bidding and the importance of measuring Contribution Margin at a holistic business level. These metrics are crucial for understanding the real impact of our marketing efforts beyond just surface-level KPIs. By emphasizing these, we can ensure our decisions drive true profitability and sustainable growth. It’s clear that to thrive in today’s competitive landscape, we must shift our focus from traditional metrics to those that provide a deeper understanding of our business’s financial health.