Fairown’s cover photo
Fairown

Fairown

Software Development

Tallinn, Harju maakond 2,406 followers

Removing the hassle of product resale. AI Powered!

About us

What happens to your old product when you don’t need it anymore? Buying a new product is not a problem. Selling your old one is. Fairown Buyback takes the hassle out of resale. We buy the product, fix it up nicely, and find a good use for it. Fairown Buyback is a combined system of credit and buyback. We give customers more choice and take away the hassle of getting rid of the products they no longer need. For merchants, we unlock the benefits of recommerce. * Increased business predictability with returning customers and repetitive purchases. * Decreased environmental impact by extending the useful life of products. * Additional new business by selling refurbished products. Fairown operates in nine markets across Europe. Our buyback service is used by ~100,000 consumers and awarded by leading financial experts at Asset Finance Connect. Fairown works with leading brands that are shifting from a linear to a circular economy. For example, STIHL, Komplett, Apple Premium Resellers, and more. For investors: https://gateway.ventures/en/startups/fairown/

Industry
Software Development
Company size
11-50 employees
Headquarters
Tallinn, Harju maakond
Type
Privately Held
Founded
2018
Specialties
circulareconomy, subscription, sustainability, finanace, SaaS, products as a service, PaaS, fintech, e-commerce, commerce, merchant, brand, OEM, hardware subscription, product subcription, reduce e-waste, retailer, bank, and green fintech

Locations

Employees at Fairown

Updates

  • Fairown reposted this

    View profile for Hendrik Roosna

    Founder of Fairown. Y Combinator [S16] Alumni. Circular Economy and AI Powered Product Buyback Solutions for Brands and Retailers.

    🚀 The energy at MWC Barcelona is electric! In the era of #AI, the urgency for change is undeniable. Innovations that once seemed unthinkable are now making the #circulareconomy not just possible, but scalable and impactful. At Fairown we’re driving this transformation—turning bold visions into real, sustainable solutions. Excited to be here, exchanging ideas with the brightest minds shaping the future! Let’s make circular consumption the new norm. ♻️ #MWC24 #AI #CircularEconomy #Innovation #Fairown

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  • Can’t stop waiting for the next season of your favorite show? What if getting a new TV was just as exciting? Fairown and Samsung Electronics Nordic are bringing you a whole new way to upgrade. Imagine getting a brand-new TV every few years, just like the next season finally dropping. One simple monthly fee, and when it’s time for an upgrade… no more waiting. Coming soon. Stay tuned. And don’t skip the intro.

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  • Fairown reposted this

    View profile for Hendrik Roosna

    Founder of Fairown. Y Combinator [S16] Alumni. Circular Economy and AI Powered Product Buyback Solutions for Brands and Retailers.

    Modern founders operate differently. This week, in an investor meeting, I was asked: “Hendrik, how do you manage so much with such a small team?” The answer is: #AI turbocharges everything I do. Tasks that once took days, now done in an hour. Here’s how we make it work: 1️⃣ Ruthless prioritization. Each morning, I ask: What’s the one task that will drive the biggest impact for Fairown mission today? 2️⃣ #AI as a thinking partner. The real challenge is asking #AI the right questions. Clarity = better action plans. AI doesn’t replace people. It makes us superhuman. 💪 It helps breaking down complex tasks, defining steps and prepare detailed execution plan. 3️⃣ Speed over perfection. We test, we learn, we improve. Speed is always an advantage. Welcome to the era of #SuperEntrepreneurs. Greetings from #Norway everyone! #AI #Productivity #Entrepreneurship #Fairown #Innovation #Superpowers #FutureIsNow

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  • Fairown reposted this

    View profile for Hendrik Roosna

    Founder of Fairown. Y Combinator [S16] Alumni. Circular Economy and AI Powered Product Buyback Solutions for Brands and Retailers.

    Profits or Sustainability? Most businesses choose profits first. Why? Because sustainability efforts have been seen costly, complex, or lower-yield compared to short-term profit-driven models. 🔹 Linear Economy → Take, make, waste. Fast profits, lasting damage. 🔹 Circular Economy → Use, reuse, regenerate. Smarter profits, a sustainable future. However, the world where products don’t become waste isn’t a dream—it’s something we’re building. At Fairown we’re proving that businesses don’t have to choose between growth and responsibility. I encourage everyone to think bigger. Let’s think ahead. Profitability and sustainability are not the opposites any more. If you are interested, let's talk! #CircularEconomy #Sustainability #Fairown #FutureForward

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  • Fairown reposted this

    View profile for Hendrik Roosna

    Founder of Fairown. Y Combinator [S16] Alumni. Circular Economy and AI Powered Product Buyback Solutions for Brands and Retailers.

    AI now powers Fairown! 🛫 Why? Because we must cut out inefficiencies.  No more manually assessing products and making errors at retail counters. Our goal?  Bring more value to Fairown consumers. How? By leveraging AI to compare used product photos with new ones, we can accurately: 🔹 Assess the product’s condition. 🔹 Price repairs for cosmetic damages (e.g., scratches, broken screens). We combine this with functional checks: just like those done during production testing: to ensure everything works perfectly. This innovation skips the need for mechanics and factories, delivering greater value directly to consumers. Let’s build a smarter, more sustainable future together! 💡 #AI #Innovation #Sustainability #Fairown

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  • Fairown reposted this

    View profile for Hendrik Roosna

    Founder of Fairown. Y Combinator [S16] Alumni. Circular Economy and AI Powered Product Buyback Solutions for Brands and Retailers.

    We need to build sustainable device lifecycles. People often ask: “How is it great if we replace devices more often?” Our goal is to make devices last longer. Every second device needs proper maintenance 2–3 years after use to extend its life. Why does this matter? Each year, over 5 billion smartphones are thrown into landfills! 😱 Refurbishing an iPhone produces just 2.27 kg of CO2. Making a new one? A staggering 63.89 kg. That’s more than 25x the impact! That's why we help brands collect old devices, refurbish them, and resell them. If brands set circularity as priority, all together we can reduce waste, lower carbon footprints, and promote sustainability. 🌱 #fairown #circulareconomy

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  • Clarity drives impact. 🌿 At Fairown, we’re committed to scaling circular economy solutions and enabling sustainable consumption. Think clearly, communicate clearly, act clearly—these principles guide us into 2025. What principles will shape your journey? #CircularEconomy #Sustainability #Fairown #2025

    View profile for Hendrik Roosna

    Founder of Fairown. Y Combinator [S16] Alumni. Circular Economy and AI Powered Product Buyback Solutions for Brands and Retailers.

    Reflecting on #2024 in the serene forests of my home island #Hiiumaa, I’ve found three guiding principles to carry forward into #2025: Think Clearly:  Critically assess each situation, be more rational, less emotional. Communicate Clearly:  Ensure your message leaves no room for misunderstanding. Act Clearly:  Take action, even when it feels uncomfortable. Achieve more with less by maintaining focus. Embracing these principles has been transformative for me. I hope these resonate with you as we step into the new year. What guiding principles will you carry into 2025? #Reflection #PersonalGrowth #Clarity #Fairown #NewYear #2025

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  • Driving change makes every year a truly remarkable one. As 2024 ends, it’s inspiring to reflect on how far we’ve come. At Fairown our mission is driving circular economy and making sustainable consumerism effortless. Here’re our key milestones: ∞︎ Expanded to Poland and Germany. 🚀 We are now active in 9 countries. Established the launch ground for any EU market. ∞︎ 120 000+ customers and €180M in sustainable transactions through Fairown. For the first time ever, 50% of smartphones at Komplett Group — the largest e-commerce retailer in Scandinavia—were sold with Fairown Buyback.♻️ ∞︎ Deep strategic collaboration with brands and banks. Apple, LG Electronics, BlueMovement.com STIHL, Komplett Group, Resurs, BNP Paribas, Visa who recognize the circular economy as crucial to their strategy. ∞︎ Fairown turned 6 this year. Setting our energy on profitability in 2025, promoting #circulareconomy and driving more #sustainable purchases. Thank you to everyone who made and continue making this journey possible.💚 Onward to 2025! 🌍 #fairown

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  • Fairown reposted this

    How to increase my sales revenue and improve margins? 📈 How often is that question on your mind? The way to get there is by unlocking new business through #recommerce. 🧮 Here's the formula: 1️⃣ get back used products; 2️⃣ refurbish them; 3️⃣ resell on the secondary market. How does it work? 🤔 Customers can choose to return their products at the end of the usage cycle, and upgrade to a new product, ensuring recurring sales for you. 🔄 You decide what the usage cycle should be and how often new purchases are made. For you as a merchant, it means getting back returned products and with slight refurbishment they can be as good as new, and resold again. ♻️ It's like a flywheel of recommerce, driven by #productbuyback. 🚀 What are the benefits?  🔄 Up to 60% repeat business. 📈 Higher margins. Refurbishing costs are much lower than sourcing or manufacturing products from zero. 🌿 Up to 96% lower ecological footprint for refurbished products compared to newly manufactured products from virgin materials. 🔍 Calculate your gains: https://lnkd.in/ew5e68Sk #sustainability #ecommerce #circulareconomy #payments #sustainable #sustainablepayments #sustainablefinance #productasaservice #recycling #ewaste #productreuse #financialtechnology

  • View organization page for Fairown

    2,406 followers

    What do you think: is it better for the environment if we use our devices for a shorter or longer time? 🤔 👇 Here are 2 fundamental benefits of shorter usage cycles. 1️⃣ Refurbishment extends product lifetime value by keeping the same products in circulation for longer. ⚒️🔄 Thanks to refurbishment and planned renewal periods, product quality is maintained. The key is getting products back from consumers in a good enough condition to maximise their value on the secondary market. 2️⃣ Repeating product usage cycles leads to #sustainability. ♻️  Using devices beyond the recommended usage cycle doesn’t allow preplanning of refurbishment and resale by merchants as they have no idea whether or when the product will be returned. You see, a 10-year-old laptop is still usable, but has a very different user experience compared to a device that's been used for just a couple of years. 💭 By rethinking our approach to offering and consuming products, we can increase #productreuse, one product at a time. 🍀 📨 Share this with a friend who needs to hear it! 🔎 And find out more why shorter usage cycles are good: https://lnkd.in/dkafE4HF #ecommerce #circulareconomy #payments #recommerce #recycling #paymentplatform #financialtechnology #productbuyback

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Funding

Fairown 2 total rounds

Last Round

Seed

US$ 6.3M

See more info on crunchbase