¿Cuál es tu secreto para generar ideas de curación de contenido?

How to incorporate the 3CS in your content. Use the first sentence to set the scene: who-what-when. For example: In 2022, I held my first in-person workshop in front of 50+ people. Then you go into the 'meat' of the content. Provide details on your experience/topic you want to address. - Talk about the hurdles you encounters - Your initial thoughts and reactions - How the events unfolded - How did you surmount those obstacles Once you draft those ideas, you can now curate your content. Curation entails: -Formatting -Removing fluff -Adding emojis and other visual elements -Refining your tone of voice and personal style. Then you wrap it up with a call to action. And voilà!

Firstly, I start by considering three important things: who my audience is, what they care about, and what I want to achieve. Once I know that, I look for content that fits their needs and plan how to share it in a way they will enjoy. Secondly, I also pay attention to trends and topics that are popular right now. This helps me share content that is timely and keeps my audience interested. Sometimes, I ask my audience and peers what they want to see. Their feedback helps me create content that connects with them. Lastly, I experiment with different formats like videos, infographics, or podcasts to keep things fresh and exciting.

Context: Identify current trends and industry news in your niche. Understand the preferences and challenges of your target audience. Consider the seasonality or timely events relevant to your community. Content: Create original content tailored to your community's interests. Feature guest posts or interviews with influencers in your industry. Develop how-to guides, tutorials, or educational content. Curation: Aggregate and share valuable content from industry experts. Showcase user-generated content from your community members. Curate relevant articles, videos, or resources with insightful commentary. These strategies can enhance engagement and provide diverse content for your blog-magazine community https://ConnectsYou.ca

I love the 3 Cs framework! One thing I've found super effective is incorporating consumer research into the curation process. It not only aligns content with their interests but also builds stronger relationships. By involving consumers in the context phase, I ensure the curated content directly addresses their needs and preferences. This approach has significantly improved engagement!

In my experience, going beyond trends & focusing on audience pain points is key. Curating content that solves their problems sparks discussions & builds a loyal community.

Trends and topics are best following through a solid system. Over the years, I have developed a system that consists of 1. Monitoring through Feedly & Google Alerts 2. Saving in Getpocket for later use 3. Hootsuite for posting curated content as part of my content distribution system

My favorite and most productive tool for surfacing high-quality content for curation is Feedly. Feedly is an RSS reader that gathers content from online news, blog, and other content sources and organizes them for you by topic and source for future review and sharing. I review Feedly two or three times a week, firstly to keep up on all the latest news in my rapidly changing field of work, and secondly, to surface the very best content about it, to share with my community on LinkedIn. It includes an AI assistant to help organize and optimize your feed. Their basic product is free but I choose to pay for their Pro version, which allows me to follow up to 2500 sources. (Basic is 100 sources.) It's a great tool and I highly recommend it.

Subscribing to some great newsletters also helps to understand newer trends and curate high quality content. Also, take out sometime to read comments on interesting curated content and you will find gems there too!

Every time possible, I like to use newsjacking. Newsjacking is a marketing technique where brands leverage current news or trending topics to amplify their own message, gaining attention and visibility by associating themselves with popular or breaking news stories. The goal is to capitalize on the public's interest in a particular topic to enhance a brand's visibility and engagement. Here's an example of newsjacking: When a famous celebrity announces they're going vegan, a plant-based food company swiftly tweets a congratulatory message, highlighting their range of delicious vegan options with a catchy hashtag like #VeggieCelebrityChoices. This quick and relevant response ties the brand to a trending topic, reaching a wider audience.

One of the best ways to generate ideas for content is know have an understanding of trends and topics. Some of the platforms that most people use include Google trends and Twitter Feeds. For me, even looking at the comment sections on different platforms also helps in getting an idea about the trends and how people are engaging with a particular topic.

Often times when I am out of ideas, I ask my friends for suggestions on what else I could create. Sometimes your brain doesn't work the way you want it to, so asking your near and dear ones can be really helpful. Another thing that helps me is checking the metrics of previous posts. The metrics give me an idea about what type of content is most liked by the audience, and thus you understand what your audience wants. But again, for this to happen, you have to be consistent in posting different types of content.

Another great way to get curated content is looking at posts from your network and seeing what content they share. Two important things come out: 1. What curated content should I be sharing for them 2. How can I share their content as curated content

5 Ws and 1H technique helps in all walks of life, and the same goes for content curation. You need to be aware of what you want to create, for whom you want to create content, when do you want to post the content, why do you want to create the content or the purpose, and how will you create the content. Looking at content curation process from all these aspects can be one of the most basic techniques to come up with good quality content.

Content curation doesn't have to be limited to sharing articles or blog posts. Experimenting with different formats and styles can help you diversify your content and engage your audience in new ways. Consider curating videos, infographics, podcasts, case studies, interviews, or even user-generated content. Each format offers a unique way to present information and can cater to different preferences and learning styles.

Easy go- to ➡ Curating dialog from "zoom" sessions, emails' where you solved a problem, or answered a question (if they had the question someone else might also have the same question) or a process you explained to a colleague, all make great content. The beauty being you have already "written" it 😉

Consume content to curate or create content. Every piece of content (article, video, podcast) is filled with hundreds of ideas you can turn into content. Curation without your own take on things is a waste of people's time. Adding your magic changes everything.

Several areas/sources for my content ideas: Questions my clients or prospects ask me - usually if one customer or prospect asks me something, there's a decent chance someone else is wondering the same thing. Boom. Content. Comments left on other people's social media post - I spend over an hour a day on LinkedIn, often engaging on other people's posts. Quite often, my comment/response to someone else's post could be it's OWN post. The photo library of my phone - you'd be surprised how many stories or lessons you'll be reminded of by looking at recent photos you took Notes from the week - I have a running checklist of things I learn or encounter during the week that can be taught during the next. Like finding something in a book.