¿Cómo incluyes contenido curado en tu plan editorial?

Incorporate curated content seamlessly into your editorial plan by identifying relevant themes, sourcing diverse sources, and scheduling curated pieces strategically alongside original content to enrich your audience's experience.

I understand the delicate dance of incorporating collected content into your editorial plan as a writer who balances new ideas with old expertise. Align our goals: addressing knowledge gaps, boosting diverse viewpoints, or sparking conversation? Curated vintage photos enhanced my blog post about historical fashion patterns. They enhanced the story and attracted visual storytelling fans. I learned that setting goals before curating gems is crucial. The criteria: what makes a good addition? Authenticity and relevance rule. I searched through several articles for my sustainable living post. Only reputable sources and actionable tips were accepted. Choose carefully because your handpicked material represents your brand.

Start by researching popular and emerging topics that align with your brand. Look at current trends, news events, and what influencers in your industry are discussing. This helps surface relevant themes to curate quality content around.

Saber a estratégia que está por trás de todo o trabalho é fundamental, ela serve como um direcionamento das ações que vem daqui para frente. Lembre-se que é muito importante saber qual é a posição que a sua marca tem no mercado na qual está inserida.

I find curated content to be a powerful tool for building thought leadership for my clients. Sharing high-quality, industry-relevant content from established voices allows them to demonstrate their knowledge and stay at the forefront of industry trends. However, the key is to curate strategically and add value. You can craft original blog posts with their unique insights woven throughout the curated pieces. This combination helps establish them as a thought leader within their niche and significantly boosted their engagement!

Finding the perfect nuggets in the internet's immense ocean of content is difficult. A personal hack? I use multiple strategies. First, I use my network of specialists and opinion leaders. I regularly find hidden gems through their recommendations. Next, I find popular themes and audience-relevant material using social listening tools. That viral biomimicry TED Talk in my architectural article? Found via Twitter trends! Evaluation follows. I require meticulous fact-checking and cross-referencing to ensure correctness and believability. Quality control like a hawk guarding its nest is important since your curated material represents you.

You can make a list of authoritative publications, websites, blogs, and influencers that produce high-quality content ideal for curating. Ensure sources align with your brand voice and guidelines for tone, topics, expertise level, etc. Track when they routinely publish helpful articles.

When I include other people's writing in my editorial plans... - I start by asking myself who my readers are and what they need to know. - I try to find sites and experts my readers wouldn't normally see. - Even if a site looks professional or unbiased, I don't take that at face value. - I try to figure out if the facts add up and if the author has an agenda. It's extra work to track all this down. But it's worth it.

A internet é uma rede infinita de buscas mas saiba garimpar bem o que precisa, saber os veículos importantes para a sua área, sites que sejam referência no tema e consulte também materiais acadêmicos que podem agregar muito na sua consulta.

Gosto de ter um quadro onde vou salvando todos os links interessantes ao longo do mês. Sejam podcasts, matérias em sites e blogs, newsletter, tudo pode inspirar conteúdo. Depois de coletar todas essas ideias, sento, leio e avalio o que faz sentido entrar na programação, de acordo com os objetivos traçados para aquele período.

After finding your treasures, arrange them. My editorial calendar guides me, but flexibility is vital. A breaking news report may cancel an interview, but incorporating curated content into the next piece keeps it current. Consider it a mosaic, with each handpicked piece adding texture and depth. Scheduling matters too. Remember seasonality's power? Curated material about global holidays drives my travel blog. Planning these items months in advance ensures timely publishing and audience excitement. Curate your material like precious ingredients and arrange them strategically for maximum impact.

Map out your editorial calendar for the quarter or year. Look for logical places to incorporate curated content between your original content such as company updates, product launches, special reports, etc. Think about timing curated posts to align with trending topics.

Ter o seu calendário é muito importante para organizar todo o conteúdo que vai publicar, além das datas importantes que não podem se esquecidas, separe as principais categorias que não podem faltar para sua audiência.

Organization of content can take different formats. For instance, you can organize content in a chronological format. Or, content pieces can be grouped by topic or genre. Or, content can be presented as a top twenty, top ten, or top five list. Organizing content is important to make your content appealing. Anyone reading or following the brand's content needs to feel that there is thought and structure to the offering.

Including curated content in your editorial plan involves careful organization and scheduling alongside your original content. Start by identifying relevant themes and topics for your audience. Then, source high-quality content from reputable sources like blogs, and social media. Integrate curated content into your content calendar, based on your publishing schedule. When sharing curated content, add value by providing context or commentary to enhance its relevance to your audience. Monitor the performance of curated content to gauge its impact and inform future curation efforts.

Curated content is about weaving knowledge into your own story. This phase is "polishing the gems"—adding your ideas, analysis, and personality to make them sparkle. I discussed that viral TED Talk. I added my own architectural views, prompting a heated comment conversation. A curator is distinguished from an aggregator by this personal touch. Context rules too. Don't assume your audience understands every selected piece. Introduce, summarise, and relate to your core theme. Curated interviews with young changemakers enriched my climate action piece. I added introductions about their various origins and motives to help readers comprehend the movement.

A mensagem final é sempre sua, os pontos pesquisados te ajudam a compor um texto, como dito no tópico, você não apenas "copiar e colar" o que encontrou. Deve adaptar a linguagem para o seu público.

If there are many content pieces that come from different sources, simplify the content list for your audience. Don't overwhelm with too many sources. Stay on topic, and edit out any unnecessary loops. For instance, if a book boasts with 300 or 500 footnotes and references, it becomes an index of collaged sources, not a curated content piece. Curators can distinguish themselves by highlighting their own opinions of why they've chosen the material that they're presenting. Again, the why becomes the foundation for the meaning all content to has been selected.

Don't underestimate the power of community engagement. Remember that curated content is a two-way street. Encourage discussion by asking questions, responding to comments, and even collaborating with the creators you feature. My interview with a sustainable fashion designer led to a joint workshop, further amplifying our shared message. Remember, sharing and promoting is more than just broadcasting; it's about fostering a vibrant conversation around your curated gems.

Cada rede tem sua linguagem e sua marca deve estar atenta a isso, muitas vezes um mesmo conteúdo performa muito bem no FB mas não funciona para o IG e vice-versa. Ter dados que te ajudam a analisar o que funcionca e observar o comportamento da audiência e no engajamento dos conteúdos anteriores são uma ótima forma de conseguir moldar isso.

Once you shared your curated content, follow up with a report. What was well received? Did you get user questions back? How can you address user requests? The audience loves to hear what others think about the content. Share stories.

When publishing curated content, properly attribute the source by linking back to the original article or content creator. If including large quotes or passages, obtain permission as needed. Provide ample value-added insights around any curated excerpts.

Track your content's performance and see what resonates with your audience. Use this data to refine your curation strategy and ensure you're delivering the most valuable content possible. By following these tips and incorporating your unique voice, you can transform curated content from borrowed feathers to a dazzling plumage that reflects your brand and resonates with your audience. Remember, curation is an art, not a science. Embrace the exploration, experiment with different approaches, and let your creativity shine!

Avoid solely repurposing content as-is. Instead, for each curated piece, provide commentary explaining why the information is useful for your audience. Share key highlights aligned to your products or services. Give specific takeaways viewers can apply.