A continuación, te explicamos cómo puedes estructurar tu discurso para lograr el máximo impacto.

Unless you've really honed your storytelling skills, I'd suggest you follow a more straightforward approach when crafting your presentation. Structure your presentation by answering What? (what is it that you'll be talking about), So What? (why is it important), Now What? (what you're suggesting or requesting). Keep it focused and simple and besides the 'what' flow questions, always ask yourself what your audience will ask themselves 'what's in it for me?' What value are you bringing to the table slide after slide.

The first impression is the last impression. So make sure you have a strong start to the speech. Voice modulation is essential in engaging the audience. Appropriate hand gestures and confident body language will help in grabbing the attention of the audience. It's important that the audience resonates with you. Make a comfortable environment by playing some fun games/activities with the audience.

To structure your speech for maximum impact, start with a compelling opening to grab attention, such as a provocative question, surprising fact, or personal anecdote. For example, begin with, "Did you know that 70% of people fear public speaking more than death?" This engages the audience immediately. Follow with a clear thesis statement outlining your main points. Use logical transitions to maintain flow and include vivid examples and stories to illustrate your points. Conclude with a strong, memorable closing that reinforces your message and calls the audience to action. By captivating your audience from the start and maintaining a clear, engaging structure, your speech will have a lasting impact.

To maximize impact, structure your speech with a compelling opening to grab attention, followed by a clear outline of key points. Use stories, anecdotes, or data to illustrate your message, engaging the audience emotionally and intellectually. Transition smoothly between sections for coherence, and include pauses for emphasis. Offer practical insights or solutions, and end with a memorable conclusion that reinforces your main idea. Maintain eye contact, vary your tone and pace, and invite audience participation for a dynamic delivery that resonates long after you finish speaking.

Structuring speech to maximise impact requires an understanding of your audience. It is never one-speech-fits-all when it comes to audiences.No two contexts are alike; the sensibilities and expectations vary. So, the first mantra is to be clear on how you want to peg your speech-- whether it has to be serious and all business-like, or you want to add humour, wit, puns, sarcasm. Stories/ anecdotes/ observations are a sure shot way to create impact. Stories help connect with the audience. Moreover, they create better engagement. Use the power of Pause. After a particularly telling point, a pause of 20 to 30 seconds helps multiply its impact and also gives audience time to absorb it completely. Finally, voice-modulate for impact.

Impactful speech STRUCTURE relies on organization, not gimmicks. Add 3 impact guarantors: 1. No matter how great a story you tell, without a clear organization you're hard to follow. All speeches share the general structure: opening, body, conclusion, so use an outline. 2. Link your opening & closing to maximize the first + last impressions: - Open by posing a rhetorical question: How many of you ❤️ to fail? [No one] Today I'll show you how accepting failures bring more wins. - Close by posing the same question but loading it: Raise your 🖐️ if you're willing to fail some to win big? [Hands] Let me summarize what we covered... 3. Most speakers are good at adding details (body) but some don't know when to stop. Too many details ≠ memorable!

As mentioned before, change the tone of your voice as you delve into the talk in order to gain the attention of your audience. Also, make sure to engage with your audience by making suspense before sharing a specific piece of information like making the scenario related to information to be delivered

After you tell your captivating, attention grabbing intro, you must now direct your audience. Let them know why they are there, what the overall theme will be, and the primary points you want to discuss. Do this concisely and clearly, with not more than one or two sentences. This will help shape your message in writing the speech but also allow your audience to follow more easily and stay engaged.

Imagine that your audiences brains have a traffic light. Your mission is to first build trust and positive emotions toward you. That’s the green light. You then introduce a pain. That’s the red light problem. Then you explore ways to solve it. That’s the yellow light drive. Then you show a way forward. That’s the green light again.

While giving a speech to your audience don't forget to mention that why we need that knowledge. As listening to a speech without knowing its use in their carrer is totally futile no matter how effective the speech was.

When establishing a need, I like to use a relatable dilemma to create a sense of urgency. I once started a presentation by asking, "Have you ever faced the nightmare of managing a spiraling legal budget with no clear insights?" I shared a story from my in-house corporate legal days, where unexpected costs nearly derailed our entire quarterly financial plan. By illustrating how crucial it was to implement comprehensive spend management tools, I emphasized the pain points and the dire need for a solution. This approach highlighted the necessity and made the audience feel the impact on a personal level, making them more receptive to the proposed solutions.

While having a discussion over a problem make sure to be accurate in your research before delivering the speech. You need to provide some unique solution to your audience for a problem. In this case, be prepared about your topic in order to solve that problem.

No one like to hear about a problem over and over without a solution. We can fall victim as speakers of building momentum and buy in from the audience then falling off because there is no solid solution discussed. It leaves those listening with a feeling of no resolve and confusion.

To provide a solution effectively, I like to paint a vivid picture of the transformation it can bring. I once addressed a room full of general counsels with the question, "What if you could predict and prevent compliance issues before they even arise?" I then shared how our legal tech platform uses predictive analytics to identify potential risks, drawing from a real case where we avoided a hefty fine by catching a compliance issue early. Demonstrating the practical benefits and real-world success made the solution tangible and compelling. This approach not only showcases the value of the solution but also inspires confidence and excitement about its potential impact.

To make your speech more efficient, encourage your audience to see the future with your solution in place by "painting" a vivid picture of the desired outcome. For example, if you're delivering a speech on goal-setting, guide your audience through a mental journey where they envision themselves achieving their dreams. Describe the specific benefits and rewards they'll experience, such as personal fulfillment, financial success, or improved relationships. By tapping into their imagination and emotions, you create a compelling narrative that inspires action and drives home the importance of your message.

When visualizing the future, I like to spark the audience's imagination with a vivid scenario. I once began by saying, "Imagine a world where your legal team operates like a well-oiled machine, with seamless workflows and zero bottlenecks." I then described a future where AI-powered tools handle routine tasks, freeing up lawyers to focus on strategic work and innovative solutions. Drawing from my experience in legal tech, I illustrated how adopting these technologies could transform their daily operations, making them more efficient and proactive. This vision of the future energized the audience and made them eager to be part of this exciting transformation.

Closing a speech with impact is crucial in leaving a lasting impression on your audience. Your closing words should not only reinforce the key points of your speech but also inspire listeners to make a change or consider a new perspective. One way to end is by issuing a call to action. Whether it's encouraging your audience to implement the ideas you've shared, adopting a new behavior, or taking specific steps towards a goal. Another strategy is to circle back to the beginning of your speech, reminding your audience of the journey you've taken together and how far they've come. Additionally, ending with a memorable quote, anecdote, or thought-provoking question can leave a lasting impression on your audience.

1: Nail your intro - get their attention within a minute and you have them for the remainder. 2: Write more and say less - get it all down and then cut, cut, cut. 3: Make three main points - doesn't matter if it's a business audience or a wedding party, use the three point rule, works every time. 4: Enjoy it! - if you're having fun, the audience is too.

In order to keep the talk interesting make sure to engage the audience in an activity like asking a few questions to them which is important for making the talk effective. In addition to this, maintain a proper length of the talk as giving away a speech for too long will also not work out