¿Cómo puede un profesional de la gestión de contenidos contribuir al éxito de un equipo?

According to me A Content Management professional adds immense value to a team's success by orchestrating seamless content workflows. Their expertise in organizing, curating, and optimizing content ensures not only efficiency but also elevates the overall quality of communication. Similarly, in the absence of a proficient Content Management professional, teams may face challenges such as disorganized information leading to communication gaps and reduced user engagement. Their role is pivotal in mitigating these risks and ensuring a streamlined workflow that enhances overall team efficiency and success.

Content Management Professionals are the backbone for the team's success, being gatekeepers of knowledge they aid the whole structure of enterprise knowledge. Their contribution in organising and governing data helps in timely retrieval and fulfilling the needs of the team in an efficient manner.

Eu trabalho com conteúdos há alguns anos, mas cada projeto em que atuei, tinha uma abordagem e um formato de equipe bem diferente. Se o objetivo do seu papel é atrair novos clientes, será importante alinhar as expectativas das partes interessadas, mas principalmente, entender a proposta de valor do produto ou serviço que você precisa conectar com a audiência. Em alguns casos, você vai atuar em equipes de redação e em outros, será a pessoa que lida com texto enquanto outros colegas lidam com marketing ou design. É muito importante fazer as perguntas certas para alinhar as expectativas, definir prazos de entrega e eu recomendo o uso de ferramentas de gestão de tarefas como o Notion para dar mais visibilidade e manter um histórico.

A content manager adds the human touch of creativity that AI and ChatGPT may lack. Also to strategies the tone and intent of each message, yet keep it trendy, in a time where everyone has an opinion on everything, which can be published and lead to creating a strong public opinion is an underrated skill set that a good Content Manager has. They are socially aware, linguistically skilled, and know what can go right or wrong for the brand.

A Content Management professional effectively manages and optimizes the organization's content. He/She plans the content strategy according to the organization's goals/vision and aligns it with the target audience's needs. Some key factors that help a Content Management professional succeed are 1. SEO optimization of content and the use of appropriate project and content management tools. 2. Establishing a continuous performance measuring, learning, and feedback loop. 3. Investing in their training and development to stay abreast with and adapt to the changing industry landscape, as they are the ones who help build a strong brand presence by engaging audiences.

To further enhance a Content Management professional's contribution to team success, consider fostering a culture of continuous improvement. Encourage regular assessments of tools and processes, seeking opportunities to refine and optimize workflows. By staying adaptive and open to innovations, you not only ensure that your team utilizes the most efficient tools but also contribute to a dynamic environment that embraces growth and efficiency in content management practices.

A Content Management professional enhances team success by leveraging efficient tools and processes. Implementing collaborative platforms like CMS streamlines content creation, editing, and publication. Integration with analytics tools ensures data-driven decision-making. Adhering to a structured content workflow improves efficiency and reduces errors—regular training on updated tools fosters skill development. Additionally, employing version control systems ensures content accuracy. Overall, a Content Management professional significantly contributes to the team's productivity and success by optimizing tools and processes.

Eu sou apaixonada pelo Notion para organização de fluxo de trabalho. Você consegue criar processos muito claros e modelos das principais tarefas. Facilita muito a vida para manter um histórico de produção e para construção colaborativa de tabelas com recursos como fontes primárias de informação, infográficos, contatos de pessoas pra serem entrevistadas, etc. Um outro ponto é a ferramenta de publicação de conteúdo. Eu já fiz a gestão de comunidades em que nosso site contava com o CMS Wordpress para a gestão. Você consegue definir uma hierarquia de papéis dentro do time e gerenciar os acessos, assim como definir quem pode revisar, quem pode editar e quem pode publicar.

En mi experiencia, los cimientos son: tener un calendario editorial, apoyarse de herramientas de flujo de trabajo, centralizar el almacenamiento de material para todo el equipo y un buen protocolo de QA. Es muy importante buscar nuevas herramientas para agilizar el flujo de trabajo, literalmente todos los días surgen nuevas herramientas que nos facilitan la vida y el trabajo, solo hay que buscar ;)

Many times when we aren’t getting the results we want - we think more is better - so we pump more content (fuel) into the content marketing system - without taking a step back to evaluate - is it really a problem of fuel - or is it a process (engine) issue? A Birds Eye view of all the processes and systems that are already in place - especially when viewed through the lens of a content management specialist- can help evaluate the holes in the overall strategy. That’s how we understand how the entire project can be improved.

To be able to successfully utilise various channels it may be advisable to establish subject matter experts who can be consulted by other team members. Publishing to print or online require still quite different skills. These "goto SMEs" are accessible internal experts who do not exist in isolation but share experience and answer any questions.

Speak to people. Share experience and ideas. I always say that one person can't be all of it. Your team is there to make it work! The most important thing is - feedback. Always give feedback. Find the right way of constructive criticism and high-five your team mates when the job is done right.

Se você é um profissional de conteúdo, sabe que sua tarefa vai muito além de escrever, editar e distribuir textos. Ela começa antes, construindo repertório. Confira, então, algumas dicas para potencializar a criatividade e aumentar as chances de criar conteúdo inovador. 1. Fure a bolha: você precisa saber tudo da área sobre a qual você escreve. Mas que tal voltar a atenção para o que está fora dela? Grandes ideias surgem quando você observa o mundo ao seu redor. 2. Documente: guarde referências e anote ideias, seja em um Drive, em um caderninho ou em um aplicativo sofisticado. 3. Consuma conteúdo: vá ao cinema, ao teatro, leia livros, assista séries e siga gente interessante. Quando você menos espera, as coisas se conectam.

L'espèce humaine fonctionne en réseau mais ce réseau n'est pas toujours transposé dans les organisations. Une organisation souvent trop pyramidale basée sur la hiérarchie et matricielle ne permet pas de créer des communautés d'information, de pratique, d'innovation. C'est justement en insufflant une culture du partage et de la collaboration et en créant animant des communautés au sein de l'organisation et avec l'extérieur que nous arrivons à partager les expertises ainsi bénéficier de toutes les synergies issu des échanges entre collaborateurs.

Un patrimoine des connaissances bien maîtrisé, bien orchestré et bien fiabilisé est un contenu utile, efficient pour le success full d'une équipe. L'orchestration est donc, la clé du succès pour favoriser un usage facilitant, un usage rapide et donc une expérience utilisateur à forte valeur. L'équation gagnante pour contribuer au succès des équipes (frontline workers ou support) est donc selon moi : une approche user centric + orchestration optimale des patrimoines de connaissances + moteur de recherche pertinent.

Continuous change is imperative! You must keep an eye on your close competitors and other industry leaders. Closely monitoring your competitors always add that edge and gives you the advantage to conclude on what’s working for them and bridges pool of next actions for you and your team.

es fundamental ser flexible, se debe adaptar tanto al personal que uno dirije, como al personal que nos dirije. no es una tarea facil, ya que muchas veces pasa que se requiere igualdad, y otras veces que es mas dificil en mi caso, lograr equidad de los cambios

The best managers are also coaches. Providing useful feedback to other content providers and contributors is important. Theoretically, everyone can write but not everyone understands corporate style, the use of commas (AP vs. Chicago) and other nuances. Clarity is always the primary goal and avoiding jargon, acronyms and industry lingo helps. Encouraging the active voice is another easy but important tip. If you do all this with some positivity and humility, it will go a long way toward helping team members become more effective communicators.

Being adaptability and learn should be part of ongoing process irrespective of any roles in any organisation.brushing your skills as per the market trends will make you being the player in this competitive environment.

In a realm influenced by user behavior, market trends, and technological innovations, being flexible goes beyond mere adaptation. It involves anticipating shifts and leading change. Consider incorporating predictive analytics, emerging technologies, or even collaborative ideation sessions that invite fresh perspectives. Think of yourself not just as an observer of changes but as an architect of innovation within your content strategies. Embrace unconventional approaches, experiment with cutting-edge tools, and champion a culture where out-of-the-box thinking is not just welcomed but celebrated. By infusing creativity into adaptability, you position yourself not only as a flexible team member but as a trailblazer in content management.

One of the most underrated skills is being kind. Can we all just agree to treat each other with respect in the workplace and beyond?

Guiding teammates without coming across as demanding can be challenging. Patience is a key virtue in understanding existing workflows and enhancing them collaboratively. Taking the time to comprehend team dynamics allows for constructive discussions about process optimization. This approach fosters a culture of open communication, gradual refinement, and collective contributions toward a more efficient and harmonious work environment.

Communication is probably the most underrated skill. It makes or breaks the synergy of a team. I learnt this the hard way and here’s some of the mistakes I’ve made in communicating my thoughts/opinions: 📸I focussed a lot on rectifying present problems and not really on the big picture. This can essentially create barriers in communication and overall relationships within the team. 📚I didn’t study their backgrounds and that’s so important. Communication is not a one-size-fits-all skill. 🎤I grabbed the mic way too often. You need constant feedback from your team mates on how effectively you communicate with each other. Pass the mic on.

I have found that taking a moment to recognise that everyone is on the same team helps to align on goals and values. When working towards a shared goal, being clear in expectations helps mitigate any potential misunderstandings. It can be difficult to seem like you don't get what needs to be achieved (especially in front of your managers), but it's best to take those extra minutes in the beginning to clarify all those doubts and save any embarrassment when you're in-too-deep into a project. I've had my fair share of times where my vision for a brief and that of my managers hadn't come together - going back I would definitely just take that time to say "could you go over (insert topic) one more time?"

Todos os profissionais do mundo digital precisam se comunicar bem. E criar histórias permitem que passamos a olhar as seguintes características: 1) Escrever é pensar de modo mais organizado 2) Escrever mostra compromisso com ideias duráveis e transparentes 3) Escrever exige humildade 4) Escrever requer lidar com a ambiguidade

One of the most underrated ways to improve your team's performance is to run consistent retros! Regardless of the framework, a good retro is a chance to evaluate what went well, what didn't, and where there are opportunities to do better next time. Schedule your retro when you kick off the project so that it's top of mind when a project wraps and no one wants to think about it anymore. I can't emphasize enough how many process improvements my team has made as a result of a retro–whether it's kicking off campaign planning earlier, thinking through a different way to track success, or coming up with new distribution ideas.

Regular reviews, checking milestones and other achievements, improvement and learning sessions are all part of the toolbox, and disciplined use ensures a common approach and awareness of progress.

Evaluating the performance element os your digital content is important to distinguish high performing content from non and leveraging what works for what department. Always close the loop!

One thing I've found helpful is to include a debrief session as part of any project plan. At that session we discuss what went well and where things could be improved, and if this is an iterative project, we update the next project plan to reflect these things. Improvement is important but can only be achieved consistently by planning, allowing for reflection time, and following through on what needs to change.

Como gestor de contenidos, tu contribución al éxito del equipo se amplifica al evaluar y mejorar constantemente el rendimiento. Haz un seguimiento detallado de las métricas clave: desde la interacción del usuario hasta el alcance y la conversión. Utiliza esta información para identificar patrones y tendencias, y así ajustar estratégicamente la creación y distribución de contenido. Esta práctica te permite no solo optimizar el desempeño actual, sino también anticiparte a cambios en las preferencias de la audiencia y evolucionar proactivamente para mantener la relevancia y el impacto en las redes sociales.

In addition to everything, constantly sharing research materials, industry latest resources, scheduling a team call over a coffee once in a week, where the members are free to speak their minds and discuss about the latest trends and tools can give team members a pump to boost their productivity which in turn does good to the team. You can also showcase your growth trajectory from your Day 1 in the organisation till date.

Read the room. Stay up to date to what's going on. Let everyone speak. Every thought matters. Listen more, judge less. There's no such thing as one man's success.

Measure, measure... if the content is not valuable, if it is outdated, if people are using it. CMS and most of the platforms today include analytics, use it.

Sometimes CONTENT is not the solution. Yes, you read that right. As much as every department wants to keep itself relevant in an organization, not every learning challenge can be solved by cool looking interactive modules. Contemplate every aspect of a requirement in the kick-off meeting before jumping on the analysis, design, etc.

Brainstorming is a superpower, you didn't know you had as a team. You can have one brilliant mind. But imagine 4, 7, or 10 minds on something. The permutations of ideas and content would be endless!