¿Cuáles son las herramientas y marcos más efectivos para respaldar su estrategia de sostenibilidad?

SWOT analysis can assist organizations in understanding their current situation and enables them to adapt their strategies or develop new ones accordingly. It allows organizations to evaluate their current performance by identifying strengths and weaknesses, as well as assess external conditions for potential opportunities and threats. However, SWOT analysis has its limitations. While it provides a snapshot of the company's situation, it does not offer specific solutions to improve performance or positioning. Additionally, it may generate an abundance of information that is difficult to prioritize effectively within the framework.

I find the materiality assessment most interesting and engaging part at the start of the sustainability journey. Identifying the stakeholders, identifying the issues and having a meaningful dialogue around impacts, risks and opportunities is at the heart of disclosure and transparency. In itself, it is an empowering and enriching experience and one that helps the organisation to truly align to its purpose. We are past the stage where sustainability is a nice to have or a marketing tool. This is a must, and without a true materiality assessment, it is meaningless and without integrity.

The stakeholder engagement piece is such a thrilling experience, getting to meet people & understand what is behind them, what drives them & where their journey is taking them is a privilege. This is true for individuals & organisations, because at the end of the day, we are all people, it is an honour to be able to learn from another human being and to understand what challenges they are facing. We need to redouble our efforts, we can only do this through human engagement and interaction with our stakeholders. Finding a structure & creating a good database of contacts, capturing the data & being able to use all of this information that is gathered in a way that can help to determine the way forward & to inform decision-making is critical.

This is a bit of a cliche, however it still stands true. I have found that creating your elevator speech and having that ready it’s very useful. Not only with leadership, but also with stakeholders. It is important to think about what your sustainability strategy is about and being able to share that succinctly and eloquently. So have a think about that, prepare to share it as often as possible and as many times as it takes. At the end of the day, it is all about communication and as people we need to understand and we do that through language.