¿Cuáles son las mejores características en las que hay que centrarse a la hora de negociar el precio de un coche?

Safety isn’t the only focus point when negotiating New Car price, It’s all about qualification, what are the customer needs? Why it’s the right time to purchase a new car? What are the most important features (from customer’s own point of view)? family, personal, etc… I’m aware that most readers are well aware of the basics. My point is that, having an advanced technology could possibly be the most important factor for me, where safety could come first for X person. Summary, It’s all about people!! That’s why you find two SE’s seating next to each other, one is ALWAYS over achieving, the other is always struggling! The reason why, is that, the first one is focused to know more about customer, where the second is always miss focused.

Resale value, cost of ownership, and of course safety. All make a significant difference to the consumer. Consumers want to know that they are making a solid choice in a brand, the model, and features of that brand.

When negotiating a car price, consider these key features: 1. Market Value: Research the fair market value of the specific make and model you're interested in to have a baseline for negotiations. 2. Rebates and Incentives: Explore any manufacturer rebates or incentives that could be applicable. These can contribute to lowering the overall cost. 3. Financing Terms: Be aware of the financing terms offered. Negotiate not just the purchase price but also the interest rate and loan duration if you're financing the car. 4. Trade-In Value: If you have a trade-in, negotiate its value separately from the new car price to ensure transparency.

I actually think that all of these are moot points when negotiating on price, and in fact until you have satisfied yourself on all of these you shouldn't even enter into a negotiation. These are all things to consider when choosing a car, when negotiating, there is only one thing to focus on, the price. - Is it priced fairly compared to others? - Is the condition better or worse than others you seen and how much more you are willing to pay if better, or less if it is worse? - How much can you afford to pay - Is there anything that needs attending to and how much will it cost.

When negotiating the price of a car, focus on safety features that contribute to the overall value of the vehicle. Highlight the following safety features: 1.Advanced Driver Assistance Systems (ADAS) 2. **Crash Test Ratings: (NHTSA) (IIHS) 3. Airbag System 4. Anti-lock Braking System 5. Stability Control 6. Blind Spot Monitoring 7. Traction Control 8. Collision Avoidance Systems 9. Child Safety Features When negotiating, position these safety features as valuable components contributing to the overall worth of the car, which can strengthen your bargaining position.

If buyer motives include green thinking, the idea of the customer’s contribution to community may be the reason for buying electric. Convincing them that it’s worth the extra effort and price for them to do their part for the common good should be easy. If they are concerned about budget, of course the cost of ownership, fuel and maintenance savings should be monetized. Remember to clarify buyer motive.

When negotiating the price of a car based on fuel efficiency, consider emphasizing the following points: 1. **Miles Per Gallon (MPG):** Highlight the car's fuel efficiency in terms of miles per gallon, both in city and highway driving conditions. 2. **Fuel Cost Savings:** Illustrate potential savings on fuel costs over time compared to less fuel-efficient vehicles, emphasizing the economic advantage. 3. **Eco-Friendly Features:** If applicable, discuss any eco-friendly technologies or hybrid/electric options that contribute to reduced fuel consumption and environmental impact. Positioning these fuel efficiency points during negotiations can help justify the value of the car and potentially influence the final price.

In Brazil we measure consumption in km/l and here we have the Corolla as well as other dual-fuel hybrids, gasoline and ethanol, with surprising emission rates for ethanol. If you really care about the environment, most hybrids are still better than electrics, considering the production chain. Downsizing (exchanging larger engines for smaller supercharged ones) is also a good option, as it provides better performance than older engines, but with lower fuel consumption and the benefit of greater driving pleasure, for those who care about this. The trend towards electrification is inevitable, but it has caveats, as if the country does not have clean energy sources, electrification will worsen the problem instead of solving it.

Atualmente, os veículos híbridos propiciam um excelente argumento para aumento de autonomia. O cliente de alta renda não da tanta importância para o gasto com combustível, entretanto, valoriza muito a autonomia.

Most Customers are willing to convert to electric cars and they want to save money that they use to pay from using a regular ICE vehicles, we as Sales play a great role convincing customers to buy electric car first to reduce the pollution and Co2 emissions and to save more money , the fear of the battery costs and maintenances for the electric motor are high , manufactures most give a good warranty on them so we can convince the customers that they are going to be in a good hand if something happens .

In my experience, automobile brands now have collectively stepped up their game to bring out the best in safety, technology, efficiency and aesthetics. It’s the only viable option for a brand looking to cater to a large target audience and make a mark in a competitive marketplace. As a customer, you’re making a purchase that may be a major part of your routine for years. You might as well want to make sure your post-sales experience is stress free and affordable , considering vehicle maintenance costs that could be expensive. Warranty and Maintenance package must definitely be a key factor in negotiating for a car. They elevate ownership experience and increase brand retention and loyalty leading to higher sales volume.

This is negotiation of price so warranties and maintenance I believe is the true choice to finalize and come to the price. They already like what they look like in the car. They are all into tech and extras. Safety is unfortunately in the middle and expected. It can be high tech but you don’t want to ever use it. They want the car and all the extras tell them how the investment is protected.

When negotiating the price of a car, particularly in terms of fuel warranty and maintenance, consider emphasizing the following points: 1. **Fuel Efficiency Warranty:** 2. **Maintenance Plans:** 3. **Extended Warranty Options:** 4. **Fuel System Warranty:** 5. **Comprehensive Warranty Coverage:** 6. **Efficient Engine Technologies:** 7. **Manufacturer's Reputation:** 8. **Fuel-Efficient Driving Tips:** By focusing on these fuel warranty and maintenance points, you can present the car as a cost-effective and reliable choice for the buyer, potentially influencing the negotiation in your favor.

O pós venda é fundamental para manter o ciclo de fidelização do cliente e para rentabilizar a concessionária. Cada vez mais as montadoras têm incentivado sua rede para trabalhar a excelência nesse segmento, proporcionando bônus atrativos àqueles que performam.

When buying a vehicle, grasp the warranty's scope and duration. Protect your investment by understanding coverage details. Similarly, dive deep into financing terms—know interest rates, loan duration, and monthly payments. This knowledge empowers you to navigate the financial landscape smartly. In the realm of vehicle acquisition, awareness is key. Your informed decisions pave the way for a seamless and financially prudent ownership experience.

When negotiating the price of a car, highlighting fuel technology and entertainment features can add value to your pitch. Consider emphasizing the following points: **Fuel Technology:** 1. **Hybrid or Electric Options:** 2. **Direct Injection:** 3. **Start-Stop Technology:** 4. **Variable Valve Timing:** 5. **Eco Driving Modes:** **Entertainment Features:** 1. **Infotainment System:** 2. **Premium Audio Systems:** 3. **Connectivity Options:** 4. **Navigation Systems:** 5. **Entertainment Packages:** By underscoring these fuel technology and entertainment points, you position the car as not only efficient but also technologically advanced and enjoyable, potentially justifying a higher value in the negotiation.

A conectividade é fundamental na decisão de compra da grande maioria dos clientes. Não há mais espaço para modelos espartanos, principalmente, com o avanço das montadoras chinesas no Brasil, que disponibilizam modelos altamente atrativos.

The most important feature in any sale is the one your prospective client is interested in. Understand what is important to your prospective client. Focus on building the value of and importance of what that is. It may be a feature, it may be a relationship. Determine which, focus on it and Always Be Closing!!!!

Technology has brought spectacular things, but also some useless ones, like the electronic parking brake, for example. An additional electronic system to bring about possible future problems and that does nothing more than replace the action of pulling a lever and gaining a little space on the center console. But other things are incredible, such as induction chargers, phone mirroring, quality sound systems, pairing for phone calls making it possible to keep your attention behind the wheel and safety systems such as lane assistant, distance assistant, automatic braking, fatigue etc. In the end, you will have to analyze which technologies you need to avoid paying more for things that will be useless.

When negotiating the price of a car, drawing attention to its appearance and style can significantly impact the perceived value. Here are some key points to focus on: **Exterior Appearance:** 1. **Distinctive Design:** 2. **Paint Finish:** 3. **Signature Lighting:** 4. **Alloy Wheels:** 5. **Body Lines and Contours:** **Interior Style:** 1. **Premium Materials:** 2. **Ergonomic Design:** 3. **Ambient Lighting:** 4. **Infotainment System:** 5. **Interior Color Options:** By underscoring these appearance and style points, you present the car as not only a mode of transportation but also a stylish and visually appealing choice, potentially influencing the negotiation in your favor.

It doesn’t matter what you or I think is important when establishing value in a vehicle, it only matters what the customer thinks. Value equals money. The more value the customer sees, the more they will pay, otherwise Rolex would never exist. This is why the ability to qualify a customer and discover their dominant Buying Motives is the most important skill of all. Find out what they care about and show it to them in your car…let the guy down the road go fish.

Negotiating based on appearance and style, highlight any unique or desirable features the car has, such as special paint colors, upgraded wheels, or stylish interior options. Emphasize these elements to potentially justify a higher value.

Hoje em dia, não são apenas os clientes de alta renda que levam em consideração a aparência e o estilo. As montadoras têm essa percepção e, na medida do possível, tentam levar isso em consideração nos modelos de entrada. Já as marcas de luxo estão cada vez mais competitivas pois, sabem que o cliente de alta renda é seduzido pela emoção.

Appearance and Style always attract the customer to pay more than the normal price of the vehicle. Because, customer is getting a Rare vehicle and he have a thinking in his mind that he is getting the thing which other person don't have it. That's why they always raise there budget. Also sometimes the owner of the vehicle itself asked the higher price because of the extra features which they've had installed.

Extras and accessories nowadays are mandatory for Customers while it cost a lot , but with the high competition in the automotive field , customers check online for all the cars specs , for example the panoramic Sunroof in the middle east is highly recommended, the electric seats for driver and front passenger as well , heating seats , rear AC vents, electric tailgate all those items customers think they are a essential while spoilers and window tinting ,ambient lightings , wireless charger is not essential. any spec that are not usually used the try to avoid adding it in the car to cut the price . so when building a car in the dealership managers need to know what to add extras to attract the customers well .

I believe that accessories are as personal as look and style preferences, so for the salesperson, they must observe what the customer likes, create rapport and suggest matching accessories. For the buyer, there are excellent quality accessories at a lower price than those found in dealerships in specialized stores and online stores, research brands and models of accessories for your car, see product reviews, etc. and look for specialized labor to install them!

Para saber que hay que destacar de un vehículo frente al cliente primero hay que escucharlo, saber que desea, que busca y que valora. Cada cliente tiene su historia, sus experiencias positivas y negativas con ciertas marcas, motorizaciones, etc. Si los escuchamos atentamente, podremos utilizar esa info para lograr una venta que beneficie a ambas partes.

You are selling yourself while selling the car. If your customers like you, they often buy and come back to buy again. It’s a people’s business. Find the time to build relationships, and strong ones, to grow your business.

Build the value. The value of yourself and the reputable dealership you’re with. The value in the build option spec of said certain vehicle when compared to multiple other similar examples. The overall condition of said vehicle, the remaining warranty, build value if it’s a 1 owner car and all maintenance done on time etc.

Many times when you feel like telling the value story and reputation of your product and company you are showing the customer you are a lot like the last 4 or 5 sales associates they have encountered. Spent more time allowing the customer to tell you about their purchase timeline and reasons for choosing your product and company. Customers are anxious to let their story be heard. Do not try to out talk them. Once their information and plans are laid out you can start to explain your plans and capabilities.

Centrarse en descubrir cuales son las prioridades para el cliente y a partir de ahí centrarse en esas prioridades. Creo que es imprescindible que el cliente te vea como un asesor, es decir, una persona que quiere ayudarte a que hagas la elección correcta