Aktiva | Creative Design Agency

Ornamental packaging The elaborate designs that add value to packaging When we think of high-end cosmetics or perfumes, one of the first things that captures our attention is not just the fragrance or functionality, but the exquisite designs of their packaging. In particular, detailed finishes with golden accents, ornamental engravings, and elegant shapes elevate these products to the level of collectible treasures. The power of detailed packaging Detailed packaging extends the luxury a product promises. Golden accents, intricate textures, and refined designs exude exclusivity and sophistication, captivating visually and forging an emotional connection with consumers. Key elements of luxury packaging - Golden details: Embossing, patterns, or edges in gold add opulence, transforming simple designs into coveted objects. - Elegant shapes: Flowing lines and symmetry enhance visual appeal and comfort. - Premium materials: Carved glass, polished metals, and glossy plastics convey durability and exclusivity. - Ornamental details: Embossed patterns and artistic motifs turn packaging into decorative art. The impact on consumers Detailed packaging significantly impacts product perception. These designs evoke emotions and set quality expectations before the content is tested. For consumers, elegant packaging is a tangible display of care and luxury. -      Generates desire: Minute details and golden finishes act as visual magnets. This type of packaging stands out on any shelf, attracting those seeking something special. -      Enhances the experience: Opening a beautifully designed bottle or holding a product with luxurious finishes turns an everyday act into a memorable moment. -      Reinforces exclusivity: Detailed packaging is often associated with limited editions or premium products, creating a sense of rarity and privilege for those who acquire them. A touch that makes a difference Detailed packaging is not just a marketing strategy; it reflects a brand's identity and its commitment to excellence. Ornamental finishes, golden touches, and elaborate textures tell stories that invite consumers to imagine worlds of luxury and sophistication. Packaging with luxurious details and finishes has the power to differentiate a product and make it unforgettable. Beyond its beauty, these intricate designs create an emotional experience that connects with consumers and reinforces the idea that they are acquiring something truly special. I've attached a selection of images previously searched to inspire you: #LuxuryPackaging #ElegantDesigns #GoldenDetails #ExclusiveStyle #OrnamentalPackaging

The power of liquids in visuals How the perception of products is transformed through visuals Images of moisturizing cream sliding smoothly along a jar's edges or serum falling in perfect drops from a pipette are increasingly common in the cosmetic industry. These visuals are not only striking but also provoke a strong sensory reaction that deeply connects with the consumer. What makes these compositions so irresistible? Why do moving liquids capture attention so powerfully? The power of drops: movement that persuades The movement of drops creates dynamism, engaging the viewer’s perception and evoking a tangible texture, inviting the consumer to imagine the liquid gliding over their skin. The drop’s fall builds anticipation, capturing attention and sparking the desire to experience the sensation. This motion also conveys softness and effectiveness, suggesting a perfect blend with the skin for a pleasurable ritual. The psychology of movement and sensuality When a liquid flows or falls, it’s perceived as sensual and hypnotic, giving the product life and readiness to transform the skin. Smoothly sliding liquids or perfect drops evoke luxury and perfection, fostering an emotional connection and enhancing the product’s appeal. Shine and texture: the language of desire The light reflected in drops and the liquid's texture are key to capturing attention. Shiny surfaces and fluid textures evoke luxury, while oils and serums suggest efficacy and exclusivity. Shine, linked to the "glow" concept, creates an aspirational desire for radiant, smooth, and healthy skin. Visual synesthesia: the connection to the senses Liquid-based visuals activate the senses, evoking sensations like coolness or softness. Through "visual synesthesia," they create a tangible connection, with falling liquids suggesting silky textures and slow slides implying a calming effect. These sensory associations enhance the desire to experience the product. The language of nature and vitality Images of liquids evoke natural elements like essential oils or honey, connecting with fresh, organic ingredients. An oil flowing symbolizes purity, while a transparent serum suggests freshness. This visual language merges nature with science, positioning the product as effective and aligned with wellness and sustainability. These visuals tell a story of fluidity, efficacy, and pleasure, strengthening the emotional connection to the product. I've attached a selection of images previously searched to inspire you: #BeautyVisuals #SensoryMarketing #VisualSynesthesia #VisualStorytelling

Organic shapes in packaging A natural touch in product design that captures a more organic aesthetic Organic shapes have emerged as a key trend in the design of cosmetic and fragrance products. Inspired by nature, these shapes mimic the smooth curves and asymmetrical lines of natural elements such as flowers, leaves, stones, and shells. In the world of cosmetics, organic shapes not only enhance the aesthetic of products but also offer a more natural sensory experience, creating a connection with the earth and purity. -> The influence of organic shapes in cosmetics: The use of organic shapes in cosmetics has grown popular for its ability to evoke nature's beauty. Packaging for products like perfume bottles, creams, and makeup items often features smooth, fluid contours inspired by natural elements. These designs not only attract attention but also convey messages of purity, sustainability, and luxury, appealing to consumers seeking natural and eco-friendly products. -> Packaging inspired by nature: Packaging is a key aspect of organic shapes in cosmetics. Beauty brands are using containers that mimic natural elements, such as perfume bottles shaped like flowers or cream jars resembling stones or seashells. These designs not only look appealing but also offer a tactile experience, being softer to the touch and easier to hold. They reinforce the perception of natural, pure, and eco-friendly products, attracting consumers who prioritize sustainable ingredients and environmental responsibility. -> The sensory experience: Organic shapes in cosmetics do not just aim to improve the visual aesthetics of products; they also influence the sensory experience of consumers. Curved and fluid surfaces are more pleasant to the touch, making the act of applying a beauty product feel more relaxing and enjoyable. Cream or serum containers, for example, shaped like stones or shells, invite users to interact with the product in a more organic and natural way, enhancing the overall skincare experience. Organic shapes in cosmetics are redefining how consumers perceive and experience beauty products. From nature-inspired packaging to the enhanced sensory experience, these smooth and fluid shapes not only beautify the products but also strengthen the bond between consumers and nature. I've attached a selection of images previously searched to inspire you: #OrganicDesign #CosmeticPackaging #NatureInspired #EcoFriendlyCosmetics #PackagingDesign #OrganicShapes

Make up foundation An essential product for consumers Foundation makeup has been one of the most essential products in beauty for years. It is a key tool for achieving a flawless complexion and has significantly influenced the cosmetics industry. This article explores how foundation impacts the market, its evolution, and why it remains indispensable for consumers. The evolution of foundation makeup Foundation makeup has evolved from limited shades and simple textures to a wide range of formulas and shades catering to all skin types and tones. Modern foundations offer not only coverage but also added benefits like hydration, sun protection, oil control, and anti-aging properties, contributing to their global success. Impact on the beauty market The foundation market has grown steadily, becoming one of the largest segments in cosmetics, surpassing eyeshadows and lipsticks. Demand is driven by consumers’ preference for high-quality, natural, and long-lasting results. Brands now offer inclusive products with diverse shades and skin-friendly, cruelty-free formulas. Why are foundations essential? Foundation enhances the skin’s appearance, evens out tone, conceals imperfections, and provides a healthier finish. It is the base for all makeup, making it a crucial first step in beauty routines. - Coverage and confidence: Foundation not only improves aesthetics but also boosts confidence by concealing acne, blemishes, and imperfections. - Versatility: Modern foundations cater to various needs, offering matte finishes or a healthy glow. Many include skin-care ingredients, blending cosmetic and treatment benefits. - Personalization: With a variety of foundations available, consumers can find a product that suits their skin type and tone, from liquid to powder to stick foundations. Trends in the foundation makeup market - Long-lasting foundations: Consumers seek formulas that last 12 hours or more, making long-lasting foundations highly valued. - Radiant skin trend: Many foundations focus on providing a fresh, radiant look, shifting from matte finishes to more natural, luminous makeup. - Foundations with skin benefits: Multi-functional foundations that offer skin-care benefits like hydration, SPF, and anti-aging ingredients are gaining popularity. - Inclusive makeup: The trend toward a wider range of shades to suit all skin types is crucial, with brands that lack diversity at risk of falling behind. Foundation makeup remains a staple in beauty routines, with its market impact driven by innovation, personalization, and brands meeting diverse consumer needs. I've attached a selection of images previously searched to inspire you: #FoundationMakeup #BeautyEssentials #MakeupTrends #CosmeticIndustry #InclusiveBeauty  

Pressable gloss applicators Innovation and practicality in the world of lip products In the world of makeup, innovation never stops. Beauty tools are constantly evolving to offer more practical, precise, and comfortable solutions. One of the most notable advancements in lip product application is the pressable gloss applicator, a tool designed to make applying lip gloss more controlled and efficient. What is a pressable gloss applicator? A pressable gloss applicator is a device that allows for quick and precise application of gloss, dispensing the exact amount of product through the pressure of a flexible tube. This applicator features a soft tip (usually made of sponge or silicone) that evenly distributes the gloss over the lips without the need for brushes or traditional applicators. The innovative design ensures a clean application with no waste, maximizing the use of the product. Advantages of the pressable gloss applicator - Product amount control: Pressable applicators release the perfect amount of product, ensuring even distribution without excess. This is ideal for those who prefer a natural finish. - Comfort and ease of use: The intuitive design allows for easy use. Simply squeeze the tube to dispense the product, eliminating the need for brushes or multiple applications. Its compact size makes it perfect for on-the-go touch-ups. - Precise and clean application: The soft tip and pressure mechanism ensure precise, clean application with no imperfections, even without a mirror. - Improved hygiene: No direct contact with hands or other tools, maintaining a hygienic application and preventing product contamination. - Versatility: While ideal for glosses and lip shines, the applicator can also be used with other liquid or creamy products like balms, highlighters, and foundations. Why choose a pressable applicator? Pressable gloss applicators are ideal for those seeking a quick, precise, and hassle-free makeup experience. Their simple design offers a professional finish with minimal effort and control over the amount of product applied, making them perfect for a natural touch. Especially practical for quick routines or on-the-go use, they provide full control over gloss application, ensuring a flawless finish every time. The pressable gloss applicator is a significant advancement, offering comfort, precision, and ease of use. I've attached a selection of images previously searched to inspire you: #PressableGloss #MakeupInnovation #LipGlossApplicator #BeautyTools #GlossControl

The potential of blushes A growing success in the cosmetics industry Blushes have transitioned from a secondary makeup category to an essential part of beauty routines. This small but powerful product has become a tool for expressing personality, enhancing natural beauty, and embracing diversity. The renaissance of a classic In the 1980s and 1990s, blush was a simple option for adding color but wasn’t the focal point in makeup collections. Over time, blushes have made a strong comeback, becoming a prominent feature in makeup kits. The popularity of natural, luminous, and fresh makeup looks has driven this resurgence, providing a subtle flush and healthy finish to the face. The diversification of formats: adapting to all tastes The success of blushes is also due to the wide range of formats available. From classic powder blushes to liquid and stick versions, brands have embraced versatility and ease of application. Cream blushes offer moisturizing benefits, while liquid blushes provide long-lasting color. Multifunctional blushes, such as those that double as highlighters, meet the demand for practical, effective products. A color for every style: inclusivity as the key to success A major factor in the success of blushes has been the diversification of shades. Brands now offer collections to suit all skin tones, from light to dark. Peach, pink, and coral shades are universal, while berry, plum, and red tones complement deeper complexions. This inclusivity has led to greater representation and expanded global markets for blush products. Blushes: a tool for personal expression The blush market has evolved beyond color enhancement to a form of self-expression. Consumers now experiment with bold shades and creative techniques like “blush draping,” where blush is applied across the face. This shift has led to a perception change, positioning blush as a tool for empowerment and individuality. The impact of social media: the power of the "glow up" Social media, particularly Instagram, TikTok, and YouTube, has played a significant role in the popularity of blushes. Trends like "glowy blush" combine creamy textures with a radiant finish. The hashtag #blushchallenge has further boosted blush’s visibility, showing its visual impact. Blushes have achieved resounding success in the beauty market, evolving from a limited-use product to an essential item in the makeup routines of millions. I've attached a selection of images previously searched to inspire you:   #Blushes #MakeupTrends #MakeupExpresssion #BeautyInclusivity #MakeupArt

Chocolate workshop christmas 24/25. A few days ago, we had the opportunity to organize a truly special workshop for the Alex Vallbona team, where creativity merged with marketing strategy and a delicious touch of luxury chocolates. This workshop, created by Akt Talent, our new department focused on training and team buildings, was led by Camil Castellà and Tania Martorell Riviere. It was not only a fun experience, but also a deep journey of self-discovery and alignment of goals for the company's future: • Designing their own stories, exploring narratives that convey strength and vision. • Discovering hidden qualities and talents that emerged through the exercise. • Letting their imagination run wild by creating their personal superhero. • Enthusiastically projecting the company’s Mission and Vision for a 2025 full of possibilities. The result was more than positive: a true teamwork effort where every member of Alex Vallbona materialized their superhero into a chocolate while creating a unified strategy for the upcoming year, with a shared and clear purpose. Now it’s time for your team to join in a creative and connection-building exercise! Book your workshop today and start the year with renewed energy, commitment, and most importantly, fun. #TeamBuilding #MarketingStrategy #EmployeeEngagement #LeadershipDevelopment

The spray format Revolutionizing the beauty industry with its convenience and effectiveness. In recent years, the spray format has gained immense popularity in the beauty industry. Its ability to provide quick, uniform application without direct skin contact has made these products a benchmark of convenience and efficiency. But why do consumers love the spray format so much? Convenience and ease of use The spray format is popular for its convenience. Unlike creams or gels, sprays provide a fast, contact-free application, making them ideal for use anywhere, anytime. They offer an even distribution of product, ensuring large areas are covered with minimal effort, whether for makeup setting, hydration, or body care.   Hygiene and prevention of contamination Sprays maintain hygiene by preventing direct contact with hands or skin, reducing contamination risk—ideal for sensitive or acne-prone skin. They also allow quick, uninterrupted application, ensuring a cleaner experience. Performance and efficiency Spray products provide even coverage with aerosol technology, minimizing waste. This is especially valuable for expensive items, like makeup setting sprays or luxury hydrators, extending their lifespan. For example, sunscreen sprays ensure even and effective protection. Versatility and multi-functionality Spray products are versatile, offering functions like hydration, makeup setting, refreshing, and sun protection. This helps consumers simplify their routine with multifunctional products, saving time. Hydrating sprays can even refresh and revitalize skin over makeup. Refreshing and lightweight sensation The mist or spray application creates a refreshing, lightweight experience, ideal for hot climates. Body sprays provide instant relief and hydration without heaviness or stickiness, making them perfect for those who need quick, efficient personal care throughout the day. Visual appeal and modern design Spray products often feature sleek, modern designs, making them visually appealing. Their practical and intuitive design conveys efficiency, making them attractive to consumers looking for products that fit their fast-paced lifestyles. Portability and ease of transport Spray products are compact and easy to carry, making them ideal for on-the-go use. Their convenient size allows them to be carried in purses, backpacks, or luggage, making them perfect for active individuals or frequent travelers. The spray format has firmly established itself as one of the favorites among consumers. People appreciate its ability to simplify and streamline beauty and personal care routines, leading to greater demand for these products in the market. I've attached a selection of images previously searched to inspire you: #SprayProducts #EffortlessBeauty #QuickAndEasy #BeautyEfficiency #BeautyInnovation

Hyaluronic acid What makes it so special? This compound has gained fame as the "holy grail" of hydration, thanks to its unique properties that transform skin, hair, and even joints. But what exactly is hyaluronic acid, and why are so many consumers unable to resist its charm? -> The secret of hyaluronic acid Hyaluronic acid is a natural polysaccharide found in the body, particularly in the skin, eyes, and joints. It can hold up to 1,000 times its weight in water, acting like a magnet for hydration and leaving skin radiant and healthy. Beyond hydration, it improves skin elasticity, accelerates cell regeneration, and combats aging signs, making it a favorite in cosmetics and medical treatments. -> Products with hyaluronic acid that win over consumers - Facial serums: Concentrated hydration. Like a glass of water for skin, these lightweight serums penetrate deeply for intense hydration. - Moisturizing creams: Combine hyaluronic acid with vitamins and antioxidants to seal moisture and enhance anti-aging benefits. - Face masks: At-home spa treatment. Fabric masks with hyaluronic acid offer quick, revitalizing hydration in 15 minutes. - Makeup with benefits: Foundations and lipsticks with hyaluronic acid hydrate while enhancing beauty, preventing dryness. - Hair serums: Transform your mane by combating frizz and improving scalp hydration. - Eye drops: Soothe and protect dry eyes, restoring comfort with hyaluronic acid-containing drops. -> Why hyaluronic acid enchants consumers - Deep and instant hydration: This compound is a true magnet for water, helping skin look and feel more hydrated instantly, effective for both dry and oily skin. - Natural anti-aging: By filling the skin from within, it reduces the appearance of fine lines and wrinkles, providing a rejuvenating effect without invasive treatments. - Cell regeneration: It promotes tissue repair, improving skin texture and aiding in faster wound healing. - Unmatched versatility: This ingredient hydrates not only the skin but also benefits hair, eyes, and joints, making it a comprehensive personal care solution. - Light and non-sticky feel: Unlike other ingredients, hyaluronic acid absorbs quickly, leaving a fresh and light sensation on the skin. - Compatible with other actives: It works well with ingredients like vitamin C, retinol, and antioxidants, enhancing their effectiveness in any skincare routine. This star ingredient continues to make a difference in personal care routines, reaffirming its place as a must-have in beauty and health products. I am attaching a selection of images previously searched for you to get inspired: #hyaluronicacid #skincare #beauty #skincareproducts #selfcare

Leave-in hair masks Easy and effective hair care In the search for healthy, radiant hair, hair masks have gained popularity as one of the most effective products in hair care routines. However, leave-in masks have revolutionized this concept, offering a practical, quick, and convenient solution for those seeking visible results without the hassle. What are leave-in hair masks? Unlike traditional hair masks that require rinsing after a set period, leave-in hair masks are designed to remain in the hair, allowing active ingredients to work throughout the day. These masks are lightweight, nourishing, and easily absorbed, providing hydration, softness, and protection without the need for rinsing. Benefits of leave-in hair masks - Continuous hydration and nourishment: By staying in the hair, these masks provide longer-lasting hydration and nourishment, helping to restore moisture and vitality to each strand. They are especially beneficial for dry or damaged hair, as they work continuously to repair it, leaving hair softer and more manageable. - Easy application and convenience: One of the main advantages of leave-in masks is their ease of use. No rinsing is required, making them perfect for those with busy lifestyles. Simply apply a small amount and distribute evenly, enjoying the benefits of a hair treatment throughout the day. - Protection against damage:Leave-in masks also act as protectants for the hair. Many products include ingredients that help seal in moisture, protect against heat from hair dryers or straighteners, and minimize frizz. This makes them an ideal ally for keeping hair soft, shiny, and healthy, even with frequent use of heat styling tools. - Immediate visible results: As continuous treatment products, leave-in masks provide almost instant results. From the first application, hair feels softer, shinier, and more manageable, boosting confidence and well-being. With regular use, improvements in texture, volume, and overall hair appearance become noticeable. By offering immediate visible results and keeping hair soft, shiny, and protected, leave-in hair masks continue to grow in popularity as a fast and effective way to maintain healthy, radiant hair every day. I am attaching a selection of images previously searched for you to get inspired: #LeaveInHairMask #HairCare #HairTreatment #HairMask #HairCareRoutine