E.L.F. BEAUTY

We’re bringing the e.l.f.ing energy to this year’s Macy’s Thanksgiving Day Parade! 🚀 Get ready to see us shine in a way only we can - bold, fun and unapologetically e.l.f.ing iconic. 🌟 We teamed up with our friends - Primetime Emmy and Golden Globe nominee, Joey King and Emily in Paris star, Lucien Laviscount to tell the amazing story of how our #1 selling product can bring any community together. “eyes. lips. face. fandom.” is set to reach a massive 22M viewers tomorrow and will continue its run during the Rose Bowl, plus across platforms like YouTube TV, Peacock, Hallmark, Amazon, and more! Don’t miss its broadcast debut! ⏰ When: Thanksgiving morning 📺 Airing: Macy’s Thanksgiving Day Parade on NBC

Thank you Thinkers50 for naming our Chairman and CEO, Tarang Amin, to the inaugural #Leaders50 list. This honor celebrates 50 global leaders who are making a positive impact in the world and who look to inspire the next generation of leaders worldwide. Tarang was recognized for his purpose-driven, results-led leadership, which has transformed the company into the category leader that it is today. He was also recognized for “setting a new standard for corporate responsibility in the beauty industry, driving last impact and growth.” Leaders50 is based on clear criteria which assess leadership achievement through rigorous criteria. At the foundation, the leader’s organizational impact, economic contribution and how they are advancing social purpose is evaluated. The second level of analysis focuses on character: if the leader is a positive role model for future leaders, if the leader fosters stakeholder satisfaction and if the leader has a distinct and effective leadership style that positively influences the organization – and the final element looks to the future and ability of the leader to build a lasting legacy. Tarang's leadership drives our high performance teamwork culture, fuels our team to break boundaries and continues to show how anything is e.l.f.ing possible.🚀 Congratulations to all the inspiring leaders on this list for their bold vision and relentless drive to shape the future. Check out the full Leaders50 list here: https://lnkd.in/dy9QaYka

From rivalries to relationships, e.l.f. has your game face covered. The only thing stickier than fandom rivalries is our Power Grip Primer (one sold every 3.5 seconds). Holy e.l.f. is right! Who says you can’t serve face and fandom?! 🏈✨ This Thanksgiving, we’re bringing BOLD beauty and BIG laughs with “eyes. lips. face. fandom.”, starring Joey King and Lucien Laviscount. In our latest campaign, Joey’s character meets Lucien’s parents - a stressful moment made even stickier with rival team face paint on. The result? A humorous, relatable story with our classic e.l.f. twist our community knows and loves. Watch Joey’s character navigate this sticky situation. Awkward? Totally. Entertaining? Would we have it any other way!? We’re showing up and bringing the fun with this surprise and delight experience with some of our community’s favorite stars. Brought to life at e.l.f. speed, this campaign went from concept to completion in just three weeks, proving once again that anything is e.l.f.ing possible! This campaign brings bold disruption with a kind heart to life. And who better to keep fans across the board sticking together than our #1 selling beauty product. Only a product like this can create a bond, sticky enough between these ‘rivals’, making everyone a winner! 🏆 Tune the e.l.f. in to the Macy's Thanksgiving Day Parade this Thursday to see the broadcast premiere of the commercial.

It was a true honor for e.l.f. to host the inaugural Power of Women's Sports Summit during the Billie Jean King Cup, a day of inspiring speakers and programming to remind an international audience of businesses, thought leaders and athletes that the strongest, boldest power comes from the collective.    e.l.f. has been onsite in Malaga, Spain, to cause an e.l.f.ing racket to democratize access to the best of beauty, to wealth creation and to level playing fields in entertainment, sports, boardrooms and beyond.     Our CMO, Kory Marchisotto, shared the stage with CNN International News Anchor, Christiane Amanpour, to discuss how e.l.f. strives to lift the underserved and be a champion for the underdog. Alongside Billie Jean King 🐐, Kory helped Serve Facts, shining a light on the inequalities that still plague women in sports.    ✨ Women’s sports receive only 15% of sports media coverage.   ✨ 84% of all sports fans are interested in women’s sports.  ✨YET girls have 1.3 MILLION fewer opportunities to play high school sports than boys.   ✨ Of the minority of women who make it to corporate leadership roles, 90% of them played sports when they were younger.  ✨More women in leadership and board roles lead to higher ROI.     Throughout the summit, one message rang loud and clear: sports hold immense power as a catalyst for societal change. With a platform where all voices are represented and heard, we can collectively open doors to opportunities that were once unimaginable. e.l.f. is investing time and resources to create a brighter future for the next generation of changemakers so when they think of what an athlete represents, they see themselves reflected on the screen and on the field. We remain steadfast in our cause to push boundaries and break down barriers to create a more equitable playing field.    This is not a journey that can be walked alone. Teamwork is essential. We invite you to join us on our mission to democratize access and empower women in sports and beyond! 🏆   Together we can make the world a brighter place for every eye, lip, and face.

“Champions keep playing until they get it right” - Billie Jean King    That’s why we are causing an e.l.f.ing racket at the Billie Jean King Cup Finals in Malaga, Spain, to celebrate empowering.legendary.females and continue our commitment to champion the underdogs and create a space to amplify their voices.     e.l.f. is dedicated to democratizing access to the best of beauty and to women’s sports for every eye, lip and face.     🎾 Girls have 1.3 million fewer opportunities to play high school sports than boys have – yet more than three-fourths of working women feel that participating in sports helped their self-image.     🎾 Women’s sports receive 15% of the overall sports media coverage but are roughly 50% of the fans.    What the e.l.f.? 🤯   We are here to help shape the conversation for the next generation of changemakers.    In partnership with Billie Jean King Enterprises, we are bringing together 100 influential people in sports, business and entertainment for the Power of Women’s Sports Summit. Together – as a collective – we are investing in women’s sports as a strategic marketplace. Taking the stage will be Billie Jean King, Global Education Activist Malala Yousafzai, CNN Chief International Anchor, Christiane Amanpour and our very own Kory Marchisotto, among others.    We’re calling on our community to tune in to two exclusive Twitch experiences on the “e.l.f. you!” channel: a fan-zone experience tomorrow, Tuesday, November 19 at 2 p.m. local and 8 a.m. ET and the Summit on Wednesday, November 20 at 9 a.m. local and 3 a.m. ET. Read more here: https://lnkd.in/e-h-AkgA

Set an affirmation for yourself and tune into this episode! ✨ Our Goddess-in-Chief, Alicia Keys, joined Jay Shetty’s On Purpose Podcast to share what Soulcare means in action: finding strength, practicing gratitude, and embracing self-love - even in life’s busiest and most challenging moments.   In the episode, Alicia opens up about her journey from a young girl with big dreams to an icon balancing her creative passions and staying mindful. Along the way, she’s been guided by the same beliefs that inspire Keys Soulcare, a brand dedicated to nourishing your inner and outer well-being. 💜 Through candid stories, Alicia shares how practices like affirmations, journaling, and mindful rituals keep her grounded, helping her balance fame with self-compassion. Alicia also talks about how Keys Soulcare embodies these values, creating a space where beauty and self-love meet. She talks offerings, crystals, success and more. Catch Alicia’s aura and embrace the love here: https://lnkd.in/eQWPfUwd

Breaking Boundaries in Beauty with Well People! 🌱✨    We’re proud to share that our very own, Shirley Pinkson-Mañas, co-founder of Well People and Head of Education at e.l.f., was featured on the latest episode of the well-loved Skincare Anarchy The Podcast. In this insightful conversation, Shirley reflects on her journey in clean beauty, from her beginnings as a makeup artist to co-founding Well People in 2008. 🎙️    Shirley dives into Well People’s mission to make safe, effective, and socially responsible cosmetics accessible, highlighting the brand’s commitment to transparency and its ban on over 2,500 potentially harmful ingredients. As the first color cosmetics brand to achieve EWG verification, with the most EWG-Verified products in the category, Well People has set a new standard for clean beauty, so you can trust what you’re putting on your skin. From our Lush Lip Tinted Oil to the new Supernatural Complexion Stick Foundation + Concealer, clean beauty is truly in our DNA.    In the podcast, Shirley shares how much she values engaging directly with the community and the joy she feels seeing people “transform” through beauty. She also opens up about her experiences as a Latina, LGBTQ+ founder, the challenges she’s faced in the industry, and how Gen Z’s demand for ethical, high-performing products is reshaping beauty standards. Well People continues to raise the bar for what clean beauty can achieve.    Through her work with Well People and e.l.f. Beauty, Shirley is helping shape a future of beauty that champions high-performance, plant-powered products that make you feel amazing about what's in your beauty routine. Look Good, Live Well and tune in here 🎧:  https://lnkd.in/e-6HnbrJ

Kindness is the ultimate power-up! 🎮💫 e.l.f. Beauty and Beekman 1802 are teaming up on Roblox to make the world a little brighter for World Kindness Day. Come find the magic (and the goats)! 🐐 With shared values of kindness and positivity, this collaboration just makes e.l.f.ing sense! Starting on World Kindness Day, November 13, we are launching a unique experience on e.l.f. UP! on Roblox that combines beauty, play, and kindness in new ways. Players will embark on a heartwarming quest to help Beekman founders josh kilmer-purcell and Dr. Brent Ridge find their missing baby goats - an adorable nod to Beekman’s signature ingredient, goat milk. Along the way, they’ll perform acts of kindness, unlocking exclusive UGC items for self-expression, from kindness-themed digital fashion to a pet baby goat in the Pet Adoption Center! Led by e.l.f.’s CMO, Kory Marchisotto, players will be guided through this kindness-inspired quest, reinforcing e.l.f.’s mission to create positive, inclusive spaces everywhere!  “e.l.f. and Beekman 1802 are kindred spirits, united by our kind hearts. In our quest to make the world a kinder place for every eye, lip and face, we’re opening our hearts and our e.l.f.UP! universe to welcome Beekman to join us” said Kory Marchisotto, Chief Marketing Officer at e.l.f. Beauty. “World Kindness Day is the perfect occasion to force multiply our kindness. Our e.l.f.UP! community is going to love those e.l.f.ing adorable Beekman baby goats!” Join in on Twitch for an exclusive Random Acts of Kindness livestream today at 4pm PT, featuring Brent, and  e.l.f.’s very own Gamer-in-Chief, Anna Bynum, along with e.l.f. gamer squad member Camille Salazar-Hadaway. This special Roblox experience starts on November 13, inviting the community to explore kindness in a way that blends beauty, entertainment, and play. We’re beyond excited to inspire players and spread positivity in a game-changing way. 😉✨ Check it out here: https://lnkd.in/eKbJaDjA  

A huge congratulations to our Chairman and CEO, Tarang Amin, for landing on Fortune’s 100 Most Powerful People in Business list! 🌟 As Fortune puts it, “People who earned places on the Most Powerful People list share a vital trait: Their words, deeds, and wealth shape what others around them think and do.” This recognition is a testament to the visionary leadership Tarang has brought to e.l.f. Beauty. Blending bold innovation with a deep commitment to our values, and approaching everything we do with positivity, inclusivity and accessibility, he not only shapes the growth of our company but also shapes culture along the way.  “It's notoriously hard for a startup to disrupt the beauty giants, but that’s exactly what Tarang Amin, the CEO and chairman of e.l.f. Beauty, has done,” according to Fortune. The publication described those on the list, including Jensen Huang, Tim Cook, Mary Barra and Jeff Bezos, as sharing a vital trait: “Their words, deeds, and wealth shape what others around them think and do.”  Tarang exemplifies this, and over the last 10 years, e.l.f. has notched an extraordinary 23 straight quarters of sales growth. From our latest earnings report - “We are 1 of only 6 public consumer companies – out of 546 – that has grown for 23 straight quarters and averaged at least 20 percent sales growth per quarter.” When you lead with purpose and passion, anything is e.l.f.ing possible. Thank you, Tarang, for pushing us to break boundaries and inspire every new height we soar to on our rocketship! 🚀 Congratulations to all the leaders on the list for their bold thinking and the courage it takes to bring us into the future. Check out the full list here: https://lnkd.in/eZwCEG8V 

We are proud to celebrate Veteran's Day with VALOR, an e.l.f. podcast dedicated to the trailblazing women of the military. They’ve shown unwavering courage and paved the way for others.  Check out the first two episodes and bookmark the link to tune-in on more: 🚀 Episode 1: Shares the story of Heather "Lucky" Penney, who was prepared to sacrifice her life on 9/11 in service of the nation.  🚀 Episode 2: Features Commander La'Shanda Holmes Hawkins, whose journey from foster care to service inspired her commitment to helping others. She reveals the powerful impact of mentorship and how it creates a wave of change. Through these stories, VALOR goes beyond the front lines, spotlighting resilience, leadership, and the drive to empower future generations.    VALOR is brought to you by e.l.f. Cosmetics. We’re committed to making beauty accessible to every eye, lip and face while staying true to our purpose of encouraging self-expression, embodying ethics and empowering others. 💪    Tune in, be inspired, and join us in celebrating these exceptional bold disruptors with the ultimate kind heart. ❤️ Check out the episodes here:  Apple Podcasts: https://lnkd.in/eQSv29jh   Spotify: https://lnkd.in/eetXFYE4  iHeart: https://lnkd.in/e8f6RHZG  To support women veterans, check out WoVeN (Women’s Veterans Network) at https://lnkd.in/ezA9cgP, a community that fosters connections and support nationwide.