CASA BIEN

This post couldn't have been an email. Imagine a whole day without any meetings.  Sounds good, right? It's not you, it's the fact that we spend 85% of our workday in meetings. This effectively blocks true collaboration, breaks up workflows and sabotages creativity. We all felt it, but MIT confirmed it. According to their research, introducing one or more meeting-free days a week: · Reduces stress by up to 57 % · Increases productivity by up to 71 % · Improves overall employee satisfaction by up to 65%. In our studio, Thursday is the day. To be fair, we don't always manage to keep it completely call-free, but we're already noticing its effects: fewer meetings means more autonomy, greater focus and, above all, it improves critical thinking. Taking care of each other also means giving everyone control (and responsibility) over their own time. And it feels pretty good. #branding #brand #socialimpact #innovation #people

Being neutral is no longer enough. According to Luis Franqueira and Jorge Mahía, it's time to build regenerative business models. Starting a bank that collects plastic every time you pay and pays you every time you go for a run seems like a good way to walk the walk. A few months ago, we caught up with B100's Marketing Director and Executive Director in the fishing port of A Coruña to talk about purpose, transparency and the need for business leaders to make decisions focused on the long term. You can read the full interview on our website. Thank you, Luis and Jorge. https://lnkd.in/dRw3M5sw #branding #brandidentity #design #sustainability #BCorp #sustainability

Connecting consumers with great brands that reflect their values is not so easy. Lacer has been a benchmark in family care and health since 1949. But in 2024, that's not enough. The challenge was clear: to make the brand's purpose concrete and help them tell it better. The first step was to work with the leaders of each section to define the essence of Lacer as a corporate brand. From there, we will draw up an internal and external communication strategy that connects them with their community.  But it's not just about defining, it's about activating. And our journey with Lacer has just begun. Thank you Claudia, Ricardo, Mireia and all the Lacer team, welcome to CASA. #graphicdesign #lacer #branding #brandidentity #workshop

Boosting sales of one of your favourite brands by up to 42% feels really good. At CASA BIEN, we all love @mamitabotanical: vegan and natural products carefully crafted to nourish your skin. Iris and Elisendas' brand is not just about beauty, and they needed an ecommerce redesign that went beyond cosmetics. We completely redesigned the landing, product and category pages, optimising user experience and conversion funnel. However, a true design overhaul goes beyond functionality, it also focuses on customer perception and building trust. The result? a 173% increase in session duration and a 42% increase in sales. It was a privilege to contribute to the health of a brand that cares for our own. Thank you Iris, Elisenda and the team at Mamita Botanical. 웃 #branding, #cosméticanatural, #mamitabotanical, #diseñográfico, #diseño

Being neutral is no longer enough. According to Luis Franqueira and Jorge Mahía, it's time to build regenerative business models. Starting a bank that collects plastic every time you pay and pays you every time you go for a run seems like a good way to walk the walk (quite literally). A few months ago, we caught up with B100's Marketing Director and Executive Director in the fishing port of A Coruña to talk about purpose, transparency and the need for business leaders to make decisions focused on the long term. You can read the full interview on our website. Thank you, Luis and Jorge. https://lnkd.in/dRw3M5sw #healthybank #b100 #branding #design #sustainability #BCorp

Controlling the narrative around a corporate merger is not easy. Building an identity that captures the essence of the new brand is even harder. When Cota2 and Mixtura, two architecture and engineering studios, decided to unite under one roof, it was clear that the whole had to be bigger than the sum of its parts. And so, @clauda.eu was born: a place where architecture and engineering coexist seamlessly, a space where vision meets execution. Born from an exhaustive strategic process and in constant dialogue with its surroundings, the new name and identity place the bracket at their core, a defining element that serves as a tool for highlighting, pausing, and connecting—all at once. Sometimes, the most important things happen between brackets. A huge thank you to Xavier(s), Oriol, Adrià, and Carlota for allowing us to help lay the foundation for your new home. https://lnkd.in/d6FdtJuW #branding #brandidentity #design #sustainability #BCorp #sustainability

Identifying our own biases is essential. The data from our first report on the current health of the Spanish design sector shows that our industry is rooted in privilege, sameness and gatekeeping. BIPOC and working class people don't have a place, neither in our studio nor in those of our colleagues. There's a lot of work to do, but we truly believe we can change this industry from within. Read the full report on our website and take part in our 2024 survey (coming soon). https://lnkd.in/dp3M5-Br #ethics, #branding, #designwork, #designdata, #graphicdesign, #insights, #BCorp

Tired, anxious, frustrated and stressed. If you work in the creative industries, you probably struggle with some of these emotions on a daily basis. And that's not okay. The good news is that it's getting harder and harder to look the other way, and we've decided to take the first step: to actively listen and shine a light on the issues that make us most uncomfortable. Now it's time for debate, self-criticism and specific measures. We need to make things happen. Head over to our website to read the full report and let us know what you think. We’ll be publishing our next survey very soon and we need you to participate to help us better understand the reality of our industry. https://lnkd.in/dp3M5-Br #ethics, #branding, #designwork, #designdata, #graphicdesign, #insights, #BCorp

If we want to improve people's lives, we need to start with those closer to us. Last November, we sent out a survey to all of you working in the design sector in Spain. Our aim was to shed light on the current state of our industry. Our goal: to listen and raise awareness in order to bring about change from within. We asked you about issues such as pay, the workplace, overtime and mental health. Almost a thousand people answered our call, and that's really good (although not enough). Do you see yourself in these numbers? Visit our website to read the full report. https://lnkd.in/eZkSkmJT #ethics, #branding, #designwork, #designdata, #graphicdesign, #insights, #BCorp

Sometimes you need to look back to move forward. LEYMA has been a staple in every Galician fridge and pantry for decades, but times are changing and the dairy industry is undergoing a major shake-up. In a rapidly shrinking market that is becoming more competitive by the minute, the ability to adapt is key to staying relevant. For Leyma, the answer had been sitting in a drawer for 62 years. Quite literally. In order to reconnect the brand to its roots, we brought back elements from its 1962 visual identity and adapted it to a new reality. New strategy, new identity and new product design, but same values: tradition, family and care. Thanks to Covadonga, Carmen and the rest of the team for allowing us to help strengthen Leyma's role as a synonym for 'home'. Creative Direction and Strategy: Alberto Aranda Art Direction & Graphic design: Sarah Molano, Alberto Aranda Verbal identity: Antton Alonso Illustration: Mar Oliver #bcorp #branding #brand #socialimpact #innovation #digitalmarketing