ESMA Events

On October 20th, Barcelona was dressed in elegance, glowing with unparalleled radiance thanks to the artistry of Chopard, in an event that coincided with the iconic 37th America’s Cup and the bicentennial celebration of one of the city’s most iconic and mysterious streets, Paseo de Gracia. This dreamlike evening culminated with an extraordinary performance by two giants of the arts: tenor Josep Carreras and the masterful flamenco dancer Sara Baras. The high jewelry brand Chopard captivated all in attendance with its incomparable savoir-faire, presenting a dazzling collection of unique, exclusive pieces that shone brilliantly on the models. Each beauty was adorned with exclusive designs by Caroline Scheufele, beautifully showcasing the invaluable craftsmanship in the world of fashion and luxury. Each jewel and dress conveyed a clear message: elegance is an art in itself, and Chopard is its ultimate expression. Hosts with delicate lanterns approached to illuminate the jewels, which hung like works of art, revealing every sparkle, every trace of brilliance on the models’ skin. This unprecedented event drew people from around the world, reaffirming once again that #Barcelona is much more than a city; it is a vibrant melting pot of cultures, a cradle of #art, #fashion, and #creativity. Barcelona shone as never before, with Chopard as the spark that ignited its splendor. ESMA Events managed the casting, stage management, coordination, and backstage setup.

Barcelona, a vibrant epicenter of creativity and style, once again rises as the global fashion stage with the 34th edition of 080 Barcelona Fashion. This captivating convergence of people, art, and culture reflects the cosmopolitan soul of the city in a setting where modernist architecture engages in dialogue with contemporary design. For a week, the #RecinteModernistadeSantPau has been transformed into a living runway, where tradition and avant-garde blend in perfect harmony. Here, fashion transcends aesthetics to become a celebration of innovation and diversity. “THE SPOT TO BE” is the meeting place where diversity is celebrated, a space where new technologies and craftsmanship drive the #future of fashion, and where each runway show and interaction provides us with a more conscious and #creative vision of the world. We crafted the perfect stage with an screen box, complemented by columns wrapped in mirrored acrylic that accompanied the narrative of the 25 designers featured in this edition. A perimeter path of light tubes danced in rhythm with the lighting spectacle, creating a play of shadows and flashes in sync with the music. ESMA Events handled the creative concept, art direction, production, staging, coordination, casting, stage management, and direction of each runway show.

The swimwear fashion shows transports us to a vibrant summer, that magical season which, like a passionate lover, envelops us in warmth and invites us to daydream under a radiant sun. The models stride down the runway, embodying the essence of summer itself: bold, full of life, and energy. With each step they take, they invite us to celebrate swimwear fashion in all its glory, creating an atmosphere of contagious joy. This year, we were joined by international celebrities such as Stella Maxwell and Valentina Ferrer, who brought a special shine to our event. Gran Canaria Swim Week by Moda Cálida 2024 embodies the spirit of summer: a time to embrace spontaneity, and enjoy life in its purest form. At GCSW, summer becomes more than just a season; it transforms into a state of mind. It’s a reminder that beauty, strength, and joy are within reach for all of us, waiting to be discovered and celebrated in every moment. For this edition, we welcomed Puerto Deportivo de Pasito Blanco to open the first day of open-air shows. We set the scene with a charming maritime style, creating an atmosphere that both complemented and enhanced the splendor of Gran Canaria. A vinyl backdrop carefully placed on the marina platform revealed to guests the powerful concept guiding this edition: We Are Gran Canaria Swim Week! To conclude this wonderful week, we celebrated the closing event at La Terraza at ExpoMeloneras by Lopesan MICE—a gathering filled with laughter and good times, leaving us all with the beautiful memory of a summer full of dreams, connection, and joy!

Pedro del Hierro celebrated his glorious 50th anniversary with a grandeur worthy of his legacy, dazzling everyone with the unveiling of his new collection at the iconic building known as Corona de Espinas. This architectural treasure, a jewel of Spanish avant-garde, was declared a Site of Cultural Interest in 2001. Conceived in 1965 by visionary architects Fernando Higueras and Antonio Miró, its distinctive circular silhouette, crowned with a ledge of sharp peaks, evokes both the strength of a fortress and the boldness of a spaceship, immersing onlookers in an atmosphere of awe and reverence. For this unique occasion, we designed an impressive arched photocall, creating a focal point that captured everyone's attention and served as the perfect prelude to what was to come. A refined and welcoming chill-out area invited guests to relax, connect, and savor the moment, while the interior of the dome came alive with a mesmerizing light show. Strategically placed lights along the circumference of the structure enhanced the collection's narrative and amplified the imposing beauty of the space, transforming it into a dreamlike setting. To further intensify this immersive atmosphere, we created a path adorned with luxurious gold carpet, which added an air of elegance and sophistication to each step of the runway, enveloping attendees in a unique sensory journey. The casting was a tribute to excellence, featuring iconic figures such as Mark Vanderloo, his son Mark Vanderloo Jr., Judit Mascó, Verónica Blume, Vanesa Lorenzo, Oriol Elcacho, and Davinia Pelegrí. ESMA Events was responsible for Location Scouting, Design, Production, Artistic Direction, Set-Up, Logistics, Casting, Backstage Coordination, and Stage Management.

The recent 80th edition of Mercedes - Benz Fashion Week Madrid was a true celebration of creativity and style, leaving an indelible mark on the fashion world. This event brought together top industry talent to celebrate innovation and passion through spectacular runway shows that captivated everyone. Each collection showcased was not only an aesthetic display but a powerful statement of identity and personal expression. The vibrant energy of designers and models, along with the enthusiasm of attendees, created an electrifying atmosphere, reminding us that fashion is much more than clothing; it is an art form that inspires and unites. For the #Simorra fashion show, we focused on light and silence. Through the strategic placement of a big installation combined with white fabric, we managed to emulate a Japanese shadow panel. For Fely Campo, we designed a special floor creating spirals that embraced the entire philosophy of the Silk Road collection. Isabel Sanchis' fashion show was a true convergence of fashion and architecture. Honored to collaborate with the designer to bring these architectural designs to life, blending seamlessly with our lilac set and Tree of Life. Together with LOLA CASADEMUNT by Maite, we took a journey to the Far East, designing visuals that evoked Chinese ink. We are very happy to share the success of this SS25 Mercedes-Benz Fashion Week that stood out not only for its impressive collections but also for the creativity and attention to detail in each set design, transforming each show into a unique and memorable sensory experience that will continue to resonate in the fashion world. #design #creativeconcept #setup #production #logistics #event #fashion #fashionshow #fashionweek #fashionshowmanagement #casting #models #MakeItHappen #byesma

Celebrating DESIGUAL 40th anniversary with this stunning event location. The production and setup resulted in a spectacular catwalk that embraced the sea’s horizon in Barcelona. We had the honor of producing this exceptionnal fashion show at the stunning Nou Passeig dels Trencaones, location surrounded by the Barcelona sea. The setting provided a breathtaking backdrop with views of the sea and the sky at sunset hour. Production, Setup, Event Logistics, Backstage coordination & Fasion Show management ESMA Events, Esther García Capdevila Hair Wella Company Make up Max Factor & Co. Nails Thuya Professional #setup #production #logistics #event #fashion #fashionshow #fashionshowmanagement #MakeItHappen #byesma

Creating stunning structures, installing elaborate mirrors, and setting up a striking catwalk, we transformed the space into a resounding success for 080 Barcelona Fashion Week. This last edition was graced by the presence of amazing designers and remarkable models, who together created the perfect atmosphere. We were thrilled to have a wonderful casting join us for the recent 080 Barcelona Fashion. Also, a heartfelt thank you to the incredible hair and makeup teams for their artistry and dedication. Thank you to everyone involved—it is always a pleasure to have your talent and dedication making our event truly unforgettable! Creative Concept, Design, Production, Set up, Art direction, Casting & Fashion shows management ESMA Events, Esther García Capdevila. Hair Wella Company Makeup Maccosmetics Nails Thuya Professional #artdirection #setup #production #fashion #fashionweek #backstagecoordination #logistics #eventmanagement #casting #models #MakeltHappen #byesma

Crafting a magnificent stage for Teresa Helbig's 1832 SUR MER FW24/25 fashion show in Paris. The inspiration of the collection and the ambience was drawn from Victor Hugo's era, which allowed us to create this artistic center piece. It was an enormous pleasure to produce this stunning fashion show alongside the amazing team of Teresa Helbig, the beautiful models and the professional hair&makeup teams. Design, Art Direction, Production, Set Up, Logistics & Casting by ESMA Events Brand TERESA HELBIG & Iberia Makeup NARS Cosmetics Hair Wella Company #design #artdirection #production #setup #logistics #fashion #fashionshow #showmanagement #eventmanagement #event #MakeltHappen #byesma

The last Mercedes-Benz Fashion Week Madrid unfolded like a symphony of style with the amazing models, designers and teams that joined us to Make It Happen. ESMA Events was in charge of the Creative Concept, Art Direction, Production, Backstage coordination, Fashion Show Management and Casting for this event. #production #creativeconcept #coordination #fashionshowmanagement #artdirection #casting #models #fashionweek #byesma

At ESMA Events we believe it’s all about the little details. We had the amazing opportunity to work hand in hand with Josep Font and Vajillas de Ultramar by Natalia Lopez Morales to showcase its newest collaboration. We designed concrete-like tables that offered the perfect surface to showcase each piece of art and offer a pleasing experience that will remain in the memories of all the guests. To embrace the astonishing collection, we adorned it with minimalist floral arrangements and sparkles of light that complemented the harmony of each piece, and delivered a captivating image that surprised all of the attendees. #LaVajilla #eventmanagement #design #setup #light #lighting #event #byesma #makeithappen