ESMA Events’ Post

Style and Fashion: The Influence of Classic Cars on Global Fashion and Culture Classic cars are more than just a means of transportation. They are cultural icons, and they have had a profound impact on global fashion and culture. The sleek design and powerful engines of classic cars have inspired designers and artists for decades. This influence can be seen in everything from clothing and accessories to music and movies. Here are a few examples of the influence of classic cars on global fashion and culture: The 1950s: The 1950s were a time of great economic prosperity in the United States, and this was reflected in the design of classic cars. The cars of this era were large, powerful, and stylish. This had a major impact on fashion, as people began to dress in a more glamorous and sophisticated way. The 1960s: The 1960s were a time of great social and political change, and this was reflected in the design of classic cars. The cars of this era were smaller, more fuel-efficient, and more practical. This had a major impact on fashion, as people began to dress in a more casual and relaxed way. The 1970s: The 1970s were a time of great economic uncertainty, and this was reflected in the design of classic cars. The cars of this era were smaller, less powerful, and less stylish. This had a major impact on fashion, as people began to dress in a more conservative and practical way. The 1980s: The 1980s were a time of great economic prosperity, and this was reflected in the design of classic cars. The cars of this era were larger, more powerful, and more stylish. This had a major impact on fashion, as people began to dress in a more glamorous and sophisticated way. The 1990s: The 1990s were a time of great technological innovation, and this was reflected in the design of classic cars. The cars of this era were more fuel-efficient, more reliable, and more comfortable. This had a major impact on fashion, as people began to dress in a more casual and relaxed way. The influence of classic cars on global fashion and culture is undeniable. These cars have inspired designers and artists for decades, and they continue to be a source of inspiration today. #ClassicCars #VintageAutos #RetroRides #OldSchoolWheels #AntiqueAutomobiles #TimelessTransport #CollectorCars #NostalgicMotors #HeritageVehicles #IconicCruisers

💡 ⚡ How a 175-Year-Old #Luxury #Brand Stays Young: The Blueprint of Loewe's Strategic Collaborations for Long-Term Success in the Luxury Market... #Loewe has once again demonstrated its innovative approach to fashion through its recent collaboration with On , blending high fashion with performance wear. This partnership is a testament to Loewe's strategic prowess in leveraging collaborations to drive brand growth and relevance. 🔹 The Power of Collaborations 👟 Recent Partnership with On: This collaboration combines Loewe's luxury craftsmanship with On's technical expertise, resulting in a unique fusion of style and functionality. 👜 #StudioGhibli Collaboration: This celebrated partnership features beloved characters from iconic films like My Neighbor Totoro and Spirited Away, resonating deeply with fans of both brands. 😎 Paula’s Ibiza Capsule Collections: These seasonal collections capture the vibrant, bohemian spirit of Ibiza, expanding Loewe's reach to a younger, more eclectic audience. 🔹 Strategic Vision Innovation and Relevance: Loewe consistently pushes boundaries, blending art, culture, and fashion to create collections that are both innovative and culturally relevant. Artisanal Craftsmanship: Each collaboration maintains Loewe's commitment to quality and craftsmanship, ensuring that every piece is a work of art. Expanding Audience: Through strategic partnerships, Loewe attracts diverse consumer segments, from luxury fashion aficionados to pop culture enthusiasts. 🔹 Historical Collaborations William Morris Collaboration: A celebration of the intricate prints and patterns of the legendary British textile designer. Ken Price Collaboration: A collection inspired by the vibrant and whimsical art of the American sculptor and painter. Loewe's collaboration strategy is a masterclass in maintaining luxury brand allure while continuously innovating and expanding its audience. These partnerships not only highlight the brand's versatility but also cement its position as a leader in the global fashion industry. #Loewe #LuxuryFashion #StrategicCollaboration #Innovation Studio Ghibli

Loewe: A Lesson in Timeless Reinvention When we talk about legacy in the world of luxury fashion, it’s impossible to skip Loewe. Established in 1846 (si, hace siglos), this brand has evolved from a small leather goods workshop in Madrid to one of the most innovative fashion houses. But the secret to their success? Reinvention. Loewe found a genius way to merge tradition with the avant-garde when they hired Jonathan Anderson in 2013. This was a game changer! 💥 Anderson didn’t just add his signature modern touch (those Puzzle bags, OMG 😍), but he kept the brand’s core values intact: craftsmanship and attention to detail. Just as Seth Godin 🌔 explains in The Dip: knowing when to persist and when to pivot is key to long-term success. It’s not just about pushing through tough times; it’s about making the right moves at the right time. Because… let’s face it: Loewe is proof that you can evolve while still staying true to your roots. They’re a brand that constantly adapts, innovates, and sets trends, all while staying true to their legacy. As Anderson himself said, “Loewe is not about the past. It’s about creating something that is relevant today, but with a nod to where we come from.” #Loewe #StrategicSuccess #JonathanAnderson #LuxuryCraftsmanship #TheDip #Persistencia #ModaDeLujo #InnovaciónYTradición #CraftingTheFuture

🌟 How Milan Became the Fashion Capital of the World: A Journey Through Innovation and Elegance 🌟 Milan is not just a city; it's a global phenomenon that has redefined fashion, culture, and creativity. But how did it become the world's unparalleled fashion capital? Let's explore this fascinating journey! 🧵 Key Factors Behind Milan's Fashion Dominance: 🌟 Historical Significance: 👉Milan's rich history in textiles dates back to the Middle Ages, establishing a foundation for craftsmanship and innovation. 👉The establishment of the Camera Nazionale della Moda Italiana in 1958 provided a structured platform for Italian fashion. 🌟 Strategic Location: 👉 Positioned at the crossroads of Europe, Milan serves as a melting pot of cultures, influencing global fashion trends. 👉 Proximity to fashion capitals like Paris and London enables swift cross-pollination of ideas and styles. 🧠 Innovation and Technology: 👉 Milan's investment in textile technology has set it apart. Notable advancements include: 👉 Smart textiles that enhance functionality (e.g., temperature regulation, moisture-wicking). 👉 Implementation of 3D knitting technologies, adopted by countries like Germany and Japan. 🌟 Over 50% of fashion brands in Milan are integrating sustainable technology into their collections, reflecting a global trend towards eco-consciousness. 🌟 Influential Events: 👉 Events like Milan Fashion Week draw global attention, showcasing both established and emerging designers. 👉 In 2023, Milan Fashion Week attracted over 30,000 attendees, including top industry professionals and celebrities. 🌟 Cultural Influence: 👉 Milan's museums, art galleries, and cultural institutions nurture creativity and inspire designers. 👉 The Triennale di Milano regularly hosts exhibitions that challenge and shape design perspectives. 🔮 The Future of Fashion in Milan: 👉 Milan's ongoing commitment to sustainability and digital innovation positions it as a leader in shaping the future of fashion. 👉 With rising global competition, Milan must continue to adapt, focusing on inclusivity and diversity in fashion. 💬 What do you think are the next big trends Milan should embrace to maintain its status? Let’s discuss! 🔗 Join the conversation! Share your thoughts below, and don't forget to follow Trendy Textile for more insights into the future of fashion! #MilanFashion #FashionCapital #SustainableFashion #TextileInnovation #FashionTrends #FutureOfFashion #TrendyTextile #Europe #Fashion #Italy #EU #Future #Textile

The Story of Freitag: From Trucks to Fashionable Accessories Today, I want to share the fascinating story of Freitag, a Swiss brand that stands out with its unique and creative approach. In 1993, two brothers and designers, Markus and Daniel Freitag, were looking for a way to create functional, stylish, and eco-friendly bags. Living near a busy highway, they found inspiration right outside their window. They noticed hundreds of trucks passing by and realized that the tarpaulin used to cover the cargo was durable and waterproof. Why not give it a second life? That’s how the idea was born — to recycle old truck tarpaulins, car seat belts, and bicycle inner tubes into unique accessories. Every Freitag bag is one-of-a-kind. No two models are the same, as each is made from different parts of used materials, featuring original wear, tear, and color patterns. Over the years, the brand has grown in popularity across Europe and beyond. Freitag has become a symbol of sustainable fashion, proving that style and environmental responsibility can go hand in hand. These bags can be found in the wardrobes of both fashion enthusiasts and eco-conscious individuals alike. Interestingly, the founders are still involved in the production process and remain committed to their original philosophy: creating unique and high-quality products with minimal environmental impact. The story of Freitag is an example of how creativity and a focus on sustainability can create not just a brand, but an entire philosophy. #SustainableFashion #EcoFriendly #Upcycling #SwissDesign #FashionInnovation #GreenLiving #UniqueAccessories #CircularEconomy #EcoConscious

The Power of Brand Image and Product Design Last week I visited the Montblanc museum in Hamburg (yes, the brand is from Hamburg, not Switzerland – many people are surprised), and was inspired by their strong brand essence. Montblanc's narrative around the power of writing, evident in everything from their name and logo to the fine engineering of their fountain pens, creates an emotional connection. This makes customers more likely to cherish their products, keeping them longer. This visit made me think about how brand image and product design can impact sustainable consumer behavior. In Montblanc's case, the high price also plays a role - you're unlikely to throw away an €800 pen easily - but it's possible to create brand value beyond luxury items. For example, early in my career I got to work with fashion brand Scotch & Soda and fell in love with it immediately. Their creative design, attention to detail, and "free spirit of Amsterdam" positioning, that was represented in every touchpoint from store interiors to advertising, resonated strongly with me. I still wear their clothes that I bought years ago, rarely discarding them, trying to resell or donate instead. Another example is fashion brand Sézane. It promotes feminine, elegant, yet playful French style, which is very attractive; and their strategy of launching pop-up stores in European cities for just a few months creates additional buzz and demand. I recently sold my limited-edition "Hamburg Mon Amour” Sezane tote bag on Vinted within less than a day, after buying it there second-hand myself - circular fashion in action, driven by brand positioning and design. Brand image and attractive design may not fit neatly into sustainability reports, as those things are very intangible and difficult to capture in numbers. Yet I think they are essential for consumer brands aiming to make a real, positive impact. With high-quality, long-lasting products as a base, those things can significantly improve sustainability performance. Photo: Monblanc Haus, Hamburg #circularfashion #sustainablelifestyle #brandpositioning

🌟 Loewe's See-Now-Buy-Now strategy, betting on the success of "Challengers" by offering a special capsule from the Film 🌟 Loewe, renowned for its innovative approach, is doubling down on creativity with its latest venture. The luxury brand is set to launch a capsule collection inspired by the film "Challengers" directed by Luca Guadagnino and available for viewers from the last weekend of April. 🎬 Embracing Cinematic Inspiration: Loewe draws inspiration from the silver screen, infusing its collections with the essence of storytelling and cinematic allure. 💼 Elevating the Capsule Concept: The "Challengers" capsule promises to blend the worlds of film and haute couture into a seamless experience for consumers. 🚀 Bridging Art and Fashion: With this venture, Loewe seeks to blur the lines between art and fashion, creating a dialogue that transcends traditional boundaries. 🌟 Takeaway: Loewe's bold move to leverage cinematic inspiration for its latest capsule collection underscores its commitment to innovation and creativity. By merging the realms of film and fashion, the brand not only captivates audiences but also sets a new standard for luxury storytelling. #LOEWE #Challengers #FashionInnovation 🎥👗

Swedish eyewear brand CHIMI is going global, opening its first store in New York City at 110 Grand Street. “Launching Chimi in America reflects not only our brand’s journey but also a larger cultural moment,” said cofounder Charlie Lindström. “At Chimi, we blend influences from across the design spectrum, our frames challenge convention; they’re bold, colorful, and unapologetically playful, much like the postmodern architectural icons that dared to reshape skylines and perspectives alike.” Founded in 2016 by Lindström and his childhood friend Daniel Djurdjevicin in Stockholm, Chimi has garnered a bit of a cool-kid following with Hailey Bieber, Abel “The Weeknd” Tesfaye, Kendall Jenner, Billie Eilish and Beyoncé all wearing the frames. According to the brand, its philosophy is one of “futuristic simplicity” with a vision to translate the pursuit of balance in products and experiences. Every product — primarily eyewear, but also furniture and a small edit of ready-to-wear — is developed in Stockholm. Read more : https://lnkd.in/eKS6WmGK

Handcraft never can be compared to industrial production, is true that Mercedes-Benz AG is a brand with a Luxury selection of cars, also true that Mercedes-Benz AG this days applies with very careful the ultimate experience to customers, and are seeking to navigate the best possible with an automobile crises principally in Europe, and probably is incomparable this two brands in the perspective of production, the brilliant explanation that #pierrealexisdumas artistic director - vice president Hermès offers in this interview to 60 MINUTES, says all, this is Luxury, a single person that produces a single bag, spending more than 20 hours, using all the knowledge to produce the best product ever, this is truly what a Luxury client looks for!! when this client buys a product this special, is ready to pay for it, and totally understans the cost, but let’s be fair, is Hermès offering an ultimate experience to the customers? It is enough, in therms of sustainability for a brand like Hermès, ensure just by desire a waiting list for more than 3 years?? Is this what the brand looks for? What about the customers expectations?? Never in such a short space of time so many complaints including lawsuits occurred in the brand, maybe so much power over the customers desire is taking the brand to a level of “presumption” that takes many to frustration and disappointment!! But this tremendous power, most part of the time resides in the hands of the store manager, she or he decides if the customer deserves to have this or that article, it is in this precise moment, that this person becomes “GOD”, the decision is not only based on the rules, a touch of felling is added, an immediately scan of the customer is made and results in the decision, is this what a Luxury customer looking for?? Is this truly an Luxury experience, I believe that now more than ever, the brands needs to be aware, the young generations are abandoning the sense of acquisition, and truly enjoying experience, maybe “GOD” now resides in hospitality and branded CoffeeShops 🤔🤔!! Truly in the end the final decision relies in customer choice!!!

Design craftsmanship and production excellence have a long tradition of innovation at INDIGO FASHION.