MABA

Bizarre, expressive, colourful and precious. This project aimed at giving identity to a family of wines from the Della Gherardesca family, in their desire to recover and honour the roots of a territory and its rich history. Della Gherardesca restore the memory of the past to be faithful to their roots. That is the value of authenticity. Thanks to Della Gherardesca family and Luca Maruffa from Prosit Group for this amazing journey! #wine #italianwine #winedesign #branding #brunello #bolgheri #tuscany

Brand activation design for UPM - The Biofore Company during the annual PENTAWARDS gala. An approach to Packaging designers in a fun but at the same time very relevant language and with which the purpose of the brand is reflected and integrated with the festive atmosphere of the gala. A unique photocall full of meaning and emotion.

A brand activation aims to connect with people and not just be an advertisement. When UPM - The Biofore Company gave us the opportunity to design an activation for them at the PENTAWARDS gala, it seemed like the ideal audience and environment to create a playful, bold and very photographable space. A way of linking the brand to the celebration and the profession of packaging designers. A process that we have enjoyed enormously. Thanks to all UPM team members for their trust and enthusiasm.  Thanks to Pentawards for creating the mood. Thanks to all the people, that made this real. Stefano Pistoni, Lisbeth Saarinen, Nina Enroth, Säde Lindvall, Olga Van Iterson, Robert Taylor, Anna Lonardi, Adam Ryan

Last week I had the pleasure to join the epda (european brand & packaging design association) conference in Warsaw, Poland as a MABA speaker It was inspiring to meet other members of the design community and share time and experiences together. It was also a pleasant surprise to discover Warsaw, a beautiful and lively city. Thanks to Claudia Josephs and Uwe Melichar for captaining this meeting. I was so proud to share the stage with inspiring people such as Adam Ryan, who is always a pleasure to listen, Mateusz Machalski and his personal vision of typography, Mat Lyon & Benny Lyon and their kind approach to the concepts of creativity and marketing, and Hernán Braberman and his emotional presentation and experience. It was also a pleasure to share time with Lisbeth Saarinen and Stefano Pistoni from UPM Raflatac, as an inseparable partner of beauty and sustainability in our profession. Looking forward to discover the next day together!

En Septiembre participaremos como expositores en Food Design Festival. Además Beatriz Suárez estará como miembro de las ponencias durante las jornadas de la exposición.

En septiembre estaremos participando desde MABA con la exposición de tres de nuestros proyectos así como la participación en la mesa de debate de Beatriz Suárez López. ¡Nos vemos en Madrid!

Once again this year we are on the PENTAWARDS shorlist. An occasion to celebrate our clients, who understand design as a part of their value chain and make our work possible. Thank you!

Vegan and healthy but never boring food. The most delicious natural fruit for humans and monkeys. A playful brand in which our hungry monkey goes through a series of unfortunate misadventures to get fresh fruit. New, fresh and sweet project on board 🐒 Hungry Monkey Fresh Fruit Snacks #branding #packaging #design #healthymeal #fruit

Han pasado 9 años desde que fundamos MABA, gracias a todos los que habéis formado parte de este viaje increíble.

And just like that, 9 years have passed. These are some of the traces we have left along the way. Thanks to all our fellow travelers who have accompanied us at some point. 🖤