HBX Group

In the run up to this International Women’s Day, we are celebrating the women of HBX Group and our brands, Hotelbeds, Bedsonline and Roiback, who push boundaries, embrace independence, and inspire change - both in travel and in the workplace.   One of 2025's key travel trends is the 'Me Mooner' - the rise of solo travellers, 71% of whom are women. It is a movement driven by personal empowerment, self-discovery, and the freedom to explore the world on their own terms.   At HBX Group, we know that empowerment doesn't just happen on the road - it happens when we create a world where women feel safe, supported, and encouraged, whether at home, in travel or their careers. That is why we are sharing the stories of women in HBX Group who have taken solo journeys that have shaped them, just as they shape the future of our industry.   First up, Raquel Martínez, Global Digital Learning Manager, whose first solo trip to Thailand was more than just travel - it was an act of independence. She stepped outside of her comfort zone, embraced new cultures, and discovered confidence in exploring the world alone.   Her journey did not stop there. Through HBX Group’s 'Think Big' volunteering programme in Mexico, she worked with local communities, proving that travel isn't just about where you go - it's about the connections you make and the impact you leave behind.   Beyond her own adventures, Raquel is committed to lifting others up. As part of HBX Group’s Mentoring Programme, she is ensuring that talent is nurtured, voices are heard, and women across our company are supported in their own paths to success. #internationalwomensday

Are you struggling to target the right travel audience? The travel industry is more competitive than ever, and reaching the right audience at the right time is a challenge - unless you have the HBX Group Marketing Suite at your fingertips. We help through: 🎯 Precision targeting: Attract high-value travellers based on demographics and behavior, including closed user group booking websites and our extensive partner network. 📊 Data-Driven Insights: Leverage deep analysis of booking trends to time your campaigns perfectly and deliver measurable results 🌎 Global reach, local expertise: Our sales teams ensure your offering stands out in competitive markets. Ready to unlock your brand's potential? Let's talk: https://lnkd.in/eYKNt852

Luxury travel deserves better - better tools, better technology, and better support. That is why HBX Group launched The Luxurist, the world's first comprehensive luxury travel ecosystem designed exclusively for travel professionals. With seamless booking, AI-driven itinerary planning, and dedicated concierge support, The Luxurist empowers travel advisors to craft impeccable experiences while giving luxury hotels the visibility they deserve. ✔️ Effortless itinerary creation - from hotels to flights to experiences ✔️ Exclusive access to La Collection, a portfolio of the world's finest luxury properties ✔️ Dedicated support and concierge services to elevate every journey The Luxurist is redefining what is possible in luxury travel, join us in shaping the future: https://lnkd.in/ePCEzaMS

The HBX Group Marketing Suite: Where travel meets precision marketing. In the fast-paced world of travel marketing, standing out from the noise through campaigns that drive results and convert the right audience is key. The HBX Group Marketing Suite offers a 360 degree solution designed to: ✅ Inspire unique traveller segments in both B2B and B2C spaces ✅ Drive incremental growth ✅ Connect your brand with high-value audiences From data driven strategies to multi-channel campaigns, we help DMO's and hoteliers reach the right audience at the right time. Discover how we bring your brand to the forefront here: https://lnkd.in/eYKNt852

HBX Group and PerfectStay, are pleased to announce that our strategic partnership with Turkish Airlines has resulted in the launch of Turkish Airlines Holidays, a new travel offering designed to enhance the passenger experience.   Thanks to this partnership, Turkish Airlines passengers will now have access to HBX Group’s extensive global inventory of hotels, experiences, and transfers, powered by PerfectStay’s dynamic packaging technology. This allows travellers to conveniently book customised travel packages tailored to their preferences-ensuring the best price guaranteed and bundled package benefits across over 60 countries and 200 destinations, including tailor-made holiday and tour programmes.   This launch marks the culmination of a journey that began exactly one year ago when our teams from HBX Group, Turkish Airlines, and PerfectStay met together in Palma to explore a shared vision: creating seamless, high quality travel experiences for Turkish Airline passengers worldwide.   Last night, HBX Group CEO, Nicolas Huss, attended the official launch event in London, hosted by Turkish Airlines Holidays, to celebrate this milestone with our partners.   Nicolas said "Today’s travellers expect a seamless and connected booking experience. With this in mind, we are proud to embark on this strategic partnership with Turkish Airlines to launch Turkish Airlines Holidays. Through this collaboration, passengers can now enhance their journeys by combining flights with our extensive global inventory of accommodations, transfers and experiences, powered by PerfectStay’s advanced packaging technology, to create the ideal getaway. As a company dedicated to connecting global travel, we are thrilled about this opportunity and eager to shape the future of travel together." https://lnkd.in/e3P5jpqc

Introducing HBX Group's eCommerce travel solution for financial institutions - a new way for financial institutions to drive revenue and boost customer engagement. The global B2B travel market is projected to his $94.43 billion by 2032 - and financial institutions have a golden opportunity to take their share. Banks, credit unions, and insurance companies can now seamlessly offer travel bookings to their customers while reinforcing their brand and driving new revenue streams. With HBX Group's eCommerce integration, you can: ✔ Offer a branded travel booking experience without compromising customer trust ✔ Monetise travel demand with no set-up or IT development required ✔ Provide exclusive deals and packages tailored to your customer base Download our guide to how financial institutions can leverage e-commerce travel solutions, meet customer expectations, and enhance your overall service portfolio: https://lnkd.in/eZeXfS3B

Closing the week in style! Following an incredible HBX Group #MarketHub Asia, the local Roiback team and our General Manager, Cristina Perea, took time to unwind offsite, connect with key clients and partners, and enjoy the vibrant hotel-tech community. 

HBX Group and Minor Hotels Group have announced the global expansion of their preferred distribution partnership. The announcement was unveiled at MarketHub Asia 2025, in Macau, China. The expanded partnership builds on the success of our existing collaboration in Europe and the America. Under the agreement, Minor Hotels will add 181 properties from Asia, Australasia, Africa and the Middle East to its distribution partnership. Minor Hotels also designates HBX Group as its preferred B2B distribution partner, enabling streamlined distribution, optimised operational costs, and greater control over rates and inventory. HBX Group’s global network now has access on preferential distribution to over 560 Minor Hotels properties across 58 countries. Looking ahead, Minor Hotels also announced its intent to add nearly 300 properties to its portfolio over the next three years, which will also join the preferred distribution partnership. Carlos Muñoz Capllonch, Chief Commercial Officer at HBX Group, commented: "This global partnership represents a significant milestone in our collaboration with Minor Hotels. By consolidating distribution efforts and reducing operational complexity, we are enabling Minor to streamline its strategy and focus on reaching high-value markets where we can add real value. HBX Group becomes an extension of Minor’s commercial arm, bringing their brands to markets and customers that would otherwise be out of reach. Together, we are setting a new benchmark for what a true partnership between a hospitality group and a distribution tech platform should look like." This announcement also underscores Minor Hotels’ longstanding support for MarketHub, HBX Group’s flagship event series for the travel industry. A dedicated partner, the hotel group will welcome the European edition of the event at the Tivoli Marina Vilamoura Algarve Resort from April 1-4, 2025. Read the full announcement here: https://lnkd.in/eEx2BXqW

A week on from MarketHub Asia in Macau, let's take a final look at what was an incredible few days filled with thought-provoking topics, exciting keynotes and panel discussions. Through our MarketHub events, HBX Group aim to provide a platform for thought leadership, collaboration, and strategic discussions that supports our industry partners with data-driven insights and a deep understanding of regional market trends. Thank you for joining us! #MHub2025