HBX Group

Delighted to welcome SAii Resorts,S Hotels & Resorts Public Company Limited Distribution & Marketing team to HBX Group, Roiback new office in Bangkok at Gaysorn Amarin. Great opportunity to discuss new projects in Loyalty and Rewards strategy that help us to be aligned with their objectives in 2025. We look forward to continuing building a successful collaboration on the direct channel! #collaboration #mutualobjectives #directchannel

Today, HBX Group are pleased to reveal the trends which will shape the travel and tourism industry in 2025! Last year, trends such as the rise of wellness and sustainability redefined travel experiences, and social media, digitalisation and Artificial Intelligence transformed the planning and enjoyment of travel, setting the stage for an innovation-rich 2025. This year, one of the key trends will be the ‘MeMooner’, a term that describes solo travellers, a growing segment especially among women, who account for 71% of these tourists. This phenomenon underlines a shift towards personal empowerment, where independence and authenticity become priorities for tourists. Other notable trends include: 😊 the ‘Joy of Missing Out’ (JOMO) phenomenon: gaining popularity among travellers wishing to disconnect from the digital world and reconnect with themselves. 🤖 Technology including artificial intelligence-driven hyper-personalisation: focusing on enabling greater operational efficiency, and meeting the expectations of travellers, who demand a seamless experience that combines efficiency and convenience. 🏟️ Event tourism: growing rapidly, with the global market projected to reach US$754 billion by 2030. Events such as concerts, festivals and sporting events are transforming destinations into economic and cultural hotspots. 🚀 Astro-tourism and nocturnal tourism: the desire to explore unique phenomena are driving growth. 🌌 Nature-based tourism, such as aurora borealis or geological tourism, is gaining in popularity, with adventure activities set to grow by 16.2% annually until 2033. 🤝 Inclusivity and accessible experiences are becoming increasingly important, including developing tools for travellers with specific cognitive or sensory needs and improving accessibility at every stage of the journey. “Traveller preferences are shaped by sustainability, multi-generational experiences and experiential tourism. These pillars continue to evolve, transforming the way tourists explore and engage with the world. At HBX Group, we are committed to leading this transformation, offering innovative solutions that respond to the changing needs of travellers and set a new standard in the industry,” said Carlos Muñoz Capllonch, Chief Commercial Officer and Deputy CEO of HBX Group. Read the full announcement and report here: https://lnkd.in/eT-RYJGM Hotelbeds Bedsonline Roiback

Wishing all HBX Group clients, partners and colleagues a very Merry Christmas, Happy Holidays, and Happy New Year! We'll see you in 2025! Hotelbeds Bedsonline Roiback

At HBX Group we are reflecting on a year of impact and our efforts in making travel a force for good. This year, our volunteers have shown the incredible impact that can be achieved when we come together for a common goal. From environmental initiatives to community support, we've put our efforts toward creating a better future for our planet and its people. Globally together we have undertaken: ⌚ 12,004 volunteer hours dedicated to making a difference 🙋♂️ 1,015 volunteers united in giving back 💰 €7,612 raised for social causes 🏃 137 volunteers running to support causes close to their hearts 🩸 47 blood donors helping to save lives 🥫 1,425.5kg of food redistributed 🏖️ 444.58kg of waste removed through environmental and beach clean-ups 🌳 4,901 trees planted, helping restore ecosystems and fight climate change ♻️ We're proud to support sustainability by working with over 40,000 sustainable hotels and 5,000 plastic-free hotels, advancing responsible travel. Take a look at our video that puts the spotlight on one of our inspiring projects, our collaboration with the San Juan de Dios Foundation in Mallorca. Over 20 volunteers came together to transform the library of shelter for families in vulnerable situations into a welcoming, functional space. Thank you to every volunteer, partner, and supporter for being part of our mission to create positive change! #HBXGroup

HBX Group are proud to share that at the Travel South USA International Showcase event held in Atlanta, Georgia at the start of December, HBX Group were announced winners of the Travel South Ambassador 2024 Award. This is the third year running that we have been honoured with the achievement, that recognises organisations working in partnership with southern states and local communities.   Liz Bittner, President & CEO Travel South USA, said that “HBX Group has been an incredible partner and important strategic channel in the American South for the past four years. Their mission to invest in technology, strong marketing and connectivity in the B2B space has paid off extremely well for the destinations in the Travel South Region. Our teams, state tourism offices and DMO city partners have executed very successful targeted marketing campaigns along with focused sourcing that continues to deliver millions of room nights across the southern USA.'   HBX Group's Director Strategic Marketing Solutions, Joseph Sheller also shared his comments on the partnership, "Our partnership with Travel South has been a great success story, over the last 5 years we have grown our co-op campaign participation by over 250%. Liz and the Travel South USA team understand the importance of engaging and educating the travel trade, leading to incremental increases of high value tourism. The most recent campaign we completed, targeted four strategic source markets and produced a 32% YOY increase in bookings for participating cities and states. Thank you to all the participants and special thank you to Liz Bittner for her excellent leadership and collaboration.”  

HBX Group recently celebrated its one-year anniversary since its launch in 2023, which unified our brands— Hotelbeds, Bedsonline, and Roiback, under one umbrella and streamlined our solutions to better serve our partners and customers. We would like to share our heartfelt thanks to our partners, clients, and teams for their support over the past year and for being part of this journey. Here’s to continued growth and success together! 🚀 #HBXGroup

HBX Group has launched an artificial intelligence (AI) solution designed to improve the training of customer service agents, that simulates conversations with customers, allowing them to practise in realistic environments and prepare more effectively for real interactions.   The AI trainer can generate conversations in 13 languages and adapt to hundreds of different customer service scenarios. In addition, it offers a choice of four levels of difficulty, from beginner to experienced agents, providing personalised and scalable training. HBX Group plans to expand the use of this technology to other operational and commercial areas, with a secure and efficient deployment to lead the forefront of innovation in the TravelTech sector.   ‘The AI ‘trainer’ is a game-changer for customer service,” says Xabier Zabala, Chief Operations Officer of HBX Group. “It helps agents simulate a multitude of realistic situations and gain confidence much faster. They are better prepared to deliver excellent service, which improves customer experience.”   Read the full announcement here: https://lnkd.in/dsHNXHfr

At HBX Group, leadership and collaboration are key to driving innovation and operational excellence, and ultimately to better serve our clients and stakeholders.     Excellence isn't just a goal - it's a standard, and we aim to achieve this through three key areas:     - Strategic appointments within our leadership team, as announced in September: https://lnkd.in/dPxXkgqx   - The introduction of internal Centres of Excellence, designed to foster collaboration across all regions and to standardise tools and processes Group-wide    - A customer-centric vision, as we continue to build and deliver frictionless, connected solutions for our partners and clients.    Discover how our leadership team and Centres of Excellence are shaping the future: https://lnkd.in/e2dtyF2Y 

A big thank you to all our partners for attending our HBX Group event last night in #Paris ! I'm very grateful to have had the opportunity to invite some of my partners to this exceptional event, thanks for coming Paris City Vision Sodexo Live! Magic Ways QUALIUM Tootbus 😊 In an exceptional setting at #CoCo restaurant, located in the famous Paris #OperaGarnier, this evening was an opportunity to celebrate an intense year, marked by a lot of hard work and great projects carried out together. It was a privileged moment for enriching exchanges which, I'm sure, will pave the way for new business opportunities in the coming months. I would also like to extend my warmest thanks to the whole BB sourcing team (special thanks to Anaïs Duvacher!) for organizing this successful event. Let's keep up the good work and be ready for an exciting year 2025 ! Hotelbeds #tourismindustry #event #HBXGroup

At HBX Group, we believe in creating a sustainable future by transforming tourism into a force for good and contributing to the economic and social development of communities worldwide. Outlined in our Sustainability Report earlier this year was one of our key ESG initiatives, our Think Big project that aims to empower rural communities to create sustainable micro-destinations while preserving their cultural and natural heritage. Back in January, we launched the pilot project in Quintana Roo, Mexico, where a team of HBX Group volunteers worked with Mayan cooperatives to enhance tourism products, improve digitalisation, and implement sustainability criteria. We are delighted to share the success of the second edition of Think Big, where alongside our Head of ESG, Carlota Galván Bisbal, 11 HBX Group volunteers returned to Quintana Roo recently to continue this meaningful work. Collaborating with the local NGO, Amigos de Sian Ka'an, they built upon the foundation laid by the first group, performing hands-on tasks to improve the infrastructure and resources of key locations across the region. Here are some highlights from the second trip shared by the team: Punta Allen 🎣 Located in the Sian Ka'an Biosphere Reserve, this fishing community is a hub for sustainable lobster fishing and ecotourism. Our team renovated a local restaurant, painted ethical signage, taught English phrases to boat captains, and completed a beach clean-up, collecting 380kg of rubbish in just 1.5 hours! Tihosuco 🏛️ This historic village, known for its colonial architecture and cultural significance, welcomed our volunteers as they worked with U'Belilek organisation. Tasks included painting, repairing, and creating signage to enhance the community's tourism infrastructure. Kichpam Ka'ax Ecotourism Centre 🌿 Located in the Mayan jungle, this centre showcases the sustainable living and cultural identity of the Mayan community. Volunteers created new signage, sanded and varnished furniture, restored outdoor facilities, and brought new life to existing artwork. All volunteers shared that it was an incredibly impactful experience, providing firsthand insights into sustainable tourism and the power of community collaboration. We are proud to work alongside these incredible communities and partners to make a difference. #ThinkBig #HBXGroup