JWP (JW Player)

Are you ready for a new era of video? Today, we proudly announce our merger with Connatix, forming the industry's most comprehensive and independent video technology and monetization platform. Together, we’ll empower broadcasters, publishers, and advertisers to deliver premium streaming experiences and maximize revenue across CTV and OLV. Read more here: https://hubs.li/Q02SMsQk0

In 2025, digital advertising is set to surpass linear TV, with innovations in targeting, measurement, and strategy. Here’s a sneak peek at the trends we’ll discuss in our upcoming webinar: - CTV is rapidly gaining market share from display, OLV, and social media, offering a full-funnel solution that appeals to performance advertisers. - From contextual targeting for live and VOD content to smarter, AI-driven solutions, advertisers will use deeper campaign insights and personalized creatives. -As identity loss accelerates, advanced attribution models will play a pivotal role in the future of digital ad measurement. Join our experts @Jennifer Chen, @David LaPalomento, @Federico Enni, and @Jesse Fisher for an insightful session! 🗓️Date: January 30, 2025 🕘Time: 9:00 AM PST Register today: https://hubs.ly/Q033GKc00 #JWPC #DigitalAdvertising #CTV #TargetingInnovation #AdTech

Excited to spotlight JWP Connatix's CRO, Jennifer Q. Chen, on the AdTechGod Pod! 🎙️ In this episode, Jenn shares her inspiring career journey and how her experiences shaped her path to leadership at JWP Connatix. She dives into key opportunities in video, CTV, contextual targeting, and more while also addressing the challenges shaping the future of the industry, offering a thoughtful analysis you won’t want to miss. Be sure to tune in! 🎧

Another day, another JWP Connatix webinar! This time, we explore the growth of live content, the power of first-party data, subscriptions, and more! Tune in to our webinar for key findings including: - Broadcasters are prioritizing live content to meet the demand for real-time engagement, including sports, talk shows, and competitive events. - AI is transforming ad breaks by optimizing relevance and engagement in real time. - The rise of subscription bundles and their impact on both broadcasters and viewers. 🗓️Date: January 30, 2025 🕘Time: 9:00 AM PST Register now: https://hubs.li/Q032Zcpg0 #StreamingMediaTrends #LiveStreaming #OTT #ProgrammaticAdvertising

Industry leaders are gearing up for IAB ALM in Palm Springs, the premier event for cutting-edge insights in digital advertising, marketing, and media. JWP Connatix's CRO, Jennifer Q. Chen, will be attending—don’t miss the opportunity to connect! #IABALM

From blockbuster films to binge-worthy TV, the Arts & Entertainment category stole the show this year, ranking as the top-performing Deep Contextual category! 🎬 In JWP (JW Player) Connatix's 2024 Year in Context, we unpack streaming and contextual data to uncover key trends and provide actionable insights to help advertisers, publishers, and broadcasters elevate their strategies in 2025. Curious about which categories made waves this year? Don’t miss out—explore the 2024 Year in Context now 🚀 https://hubs.li/Q030N55T0

As we approach 2025, Jennifer Q. Chen, CRO at JWP (JW Player) Connatix, discusses how publishers must diversify their revenue streams to balance user experience with profitability in an ever-evolving landscape.💡 Check out her full prediction in The Current to see how you can level up your strategy for the new year!📱https://hubs.li/Q030DkN10 #FutureOfPublishing #2025Trends #MediaInnovation #MediaStrategy

https://hubs.li/Q030zQqR0A new era of sports viewership has arrived! 🌟 With Beyoncé set to perform at halftime of this year’s NFL Christmas games, streamed exclusively on Netflix, the game is changing–literally. The rise of diverse audiences, including more women embracing sports fandom, signals a shift in how we watch and engage with the action. In JWP Connatix’s 2024: Year in Context, we dive into how viewership is evolving and how broadcasters, publishers, and advertisers can capitalize on these shifts to maximize success in 2025. Read more here: https://hubs.li/Q030zTjc0 #SportsStreaming #StreamingRevolution #ViewershipTrends #2024Insights #JWPConnatix

As digital sports viewership rises, Brian Rifkin, Co-Founder & SVP of Strategic Partnerships at JWP (JW Player) Connatix, shares his thoughts in Sports Video Group on how sports companies can utilize DTC platforms, hybrid subscription models, and advanced tech to create seamless experiences and keep their loyal fan bases engaged. ⚡️ Read the full Sports Video Group article for insights on staying ahead in the evolving sports streaming landscape: https://hubs.li/Q030wH-40 #SportsStreaming #FanEngagement #DTC #AdTech #JWPConnatix

As streaming services increasingly adopt ad-supported models, the industry faces the challenge of balancing subscription value with ad experiences. In the latest Digital Content Next article, Mike Caprio, SVP & GM of Global Advertising at JWP Connatix, explores exciting opportunities for advertisers, and how brands can leverage shoppable video experiences to drive campaign success in this evolving landscape. 🚀📈 Read more here: https://hubs.li/Q030lB5W0 #Streaming #Advertising #AdTech #2025Predictions #CampaignSuccess