IAB

The IAB Family wishes you a happy Thanksgiving! 🍂

The digital #CreatorEconomy is rapidly transforming content production, consumption, and monetization, offering significant opportunities for advertisers who value relatable content. Join our eLearning course to: 🤳 Leverage your understanding of the creator economy 🤳 Navigate and collaborate within the creator landscape 🤳 Plan, execute, and optimize creator campaigns 🤳 Mitigate risks through legal, ethical, brand safety & suitability best practices 🤳 Capitalize on emerging trends in the creator economy Take your influencer marketing strategy to the next level: https://okt.to/qdO68C

Next week 🗣 Thursday, December 5, Denise Bercovitch (iSpot.tv), Jessica Jensen (VideoAmp), Sreeharsha Ukkadam (Nielsen), and #IAB's Cintia Gabilan will dive into: ➖ The anatomy of a video ad impression in channels such as web video, CTV, social video, and linear, and the complexities of measurement across these channels ➖ How comparability becomes a challenge and discuss the path toward a more effective cross-channel measurement approach that helps marketers make informed decisions ➖ And more! Don't miss out: https://okt.to/8fa0Hw

IAB Annual Leadership Meeting 2025 | Artificial Intelligence 🤖 This #IABALM track will explore how #AI is transforming the way we work, create, and shape the future of the #digitaleconomy, from revolutionizing brand growth to reshaping company structures. Top industry leaders will dive into key issues like data bias, ethics, the role of #ArtificialIntelligence in driving innovation and much more. Sessions unpacking these topics include: ➖ Understanding Your Consumers: How AI Is Transforming Market Research ➖ AI Driven Insights AI-Driven Insights: Transforming Customer Experiences Through Personalization and Innovation Gen AI In Action ➖ Generative AI in Action: Transforming Creative Development Across Formats Explore more sessions, see which speakers will take the stage and secure your pass: https://bit.ly/iabalm2025

🍪 "Cookies... they're not staying where they are, but they're not going away entirely," says RTB House's Michael Lamb. What do you think? Learn more next week when #IABPulse goes live December 4 at 12:30PM ET! https://okt.to/pu9qgC

As the industry advances toward unified cross-platform measurement, the ability to gauge the overall impact of a #video campaign has become increasingly important. To address this, marketers expect measurement partners to adhere to industry guidelines that standardize video impressions and assume they are treating them equally across various platforms, devices, content types, or settings. On Thursday, December 5, join Denise Bercovitch (iSpot.tv), Jessica Jensen (VideoAmp), Sreeharsha Ukkadam (Nielsen), and #IAB's Cintia Gabilan as they dive deep into the anatomy of a video impression: https://okt.to/esMAgO

The holidays are quickly approaching, and now is the time to enhance your skills and prepare for the year ahead! Whether you want to learn about digital fundamentals, #gaming, #retailmedia or #video, there’s a course for everyone! Don’t miss the special pricing available through Cyber Monday, December 2nd. Use code IABFall15 for 15% off all courses (exception: Intro to the Creator Economy) ➡️ https://okt.to/wLOi3j

🔔 LAST CHANCE: Early Bird #IABALM Pricing Ends Tomorrow! https://bit.ly/iabalm2025 Join top industry leaders in Palm Springs, California this January for three days of agenda-setting discussions, thought-provoking panels, breakouts, firesides, and unique networking opportunities. Don't miss out – be part of the conversation! #AI #Streaming #Measurement #ResponsibleMedia #Privacy #Commerce #CreatorEconomy

What does the future hold for the advertising industry? Why will 2025 be a big year for #AI, #commerce, #privacy legislation, #streaming, and the #creatoreconomy? Check out IAB CEO David Cohen's predictions for next year via Ad Age: https://lnkd.in/dfwGxmf2

#IABPulse Host Angelina Eng and RTB House's Chief Commercial Officer Michael Lamb will discuss Google's most recent third-party cookie update, addressability, modeled data, privacy-by-design solutions, and vendor diligence. Don't miss out! ⤵️