KEENFOLKS

🌟 Welcome Ester Rodríguez Castillo to the KEENFOLKS Team! 🌟 We’re thrilled to introduce Ester Rodríguez Castillo, a UX/UI designer who brings optimism, creativity, and a passion for making life—and designs—more meaningful. 🎨✨ Ester is inspired by her love of yoga, books, and outdoor adventures 🌿 with friends and family, which fuel her creativity and positivity. Her passion for storytelling extends to movies, with favorites 🎥 like Harry Potter, The Hunger Games, and romantic gems like Me Before You. Guided by her life philosophy, "𝘛𝘰 𝘣𝘭𝘰𝘴𝘴𝘰𝘮, 𝘺𝘰𝘶 𝘮𝘶𝘴𝘵 𝘨𝘰 𝘵𝘩𝘳𝘰𝘶𝘨𝘩 𝘢𝘭𝘭 𝘵𝘩𝘦 𝘴𝘦𝘢𝘴𝘰𝘯𝘴 🌸," she sees every experience, whether challenging or joyful, as an opportunity for growth and transformation. 𝗪𝗵𝗮𝘁 𝗮𝗿𝗲 𝗘𝘀𝘁𝗲𝗿’𝘀 𝗧𝗼𝗽 𝗧𝗶𝗽𝘀 𝗳𝗼𝗿 𝗦𝘂𝗰𝗰𝗲𝘀𝘀? 1️⃣ 🧠 Never Stop Learning: The design world evolves fast, so staying curious is key. 2️⃣ 🤝 Collaborate with Inspiring Teams: Teamwork sparks innovation and creates designs that truly make an impact. 3️⃣ ✨ Bring Positivity: A caring, optimistic attitude transforms projects—and teams. We’re excited to see how her creativity and fresh perspective will shape our future projects. Welcome to the team, Ester! 🚀 #Keenfolks #Innovation #Teamwork #KeenfolksTeam

What separates good CX from great CX? 🌟 Success in 2025 means delivering value at every touchpoint. For brands, that starts with strategies that balance tech with human connection. At KEENFOLKS, we believe in these six core strategies: 💥 🤛 Remove barriers and deliver proactive value.  🧠 ✨ Build emotional connections with empathy. 🕵️♀️ 🏆 Use data to create meaningful rewards. 🤝 🤖 Combine AI with complementary technologies for hyper-personalized CX. 🎯🚀 Turn feedback into action. 👋🤖 Empower teams with Og.ai real-time insights. In our latest AI Marketing Transformation podcast episode, Miguel Machado and Helen Yu shared how combining personalization with privacy builds trust. For example, by integrating AI, brands can create tailored experiences that feel intuitive and authentic, even in complex local markets. 🧠✍️ 𝗧𝗵𝗼𝘂𝗴𝗵𝘁 𝘁𝗼 𝗻𝗼𝘁𝗲 Turn customer experiences into your brand’s DNA. 🎧 Tune in for more actionable insights 👉 https://cutt.ly/Fe16Pq1R 👈 on Spotify. Which CX strategy will define your success in 2025? #CustomerExperience #CXInnovation #AIMarketing #Keenfolks

Things marketers are doing differently in 2025 The world of marketing evolves fast, but in 2025, it’s not just about keeping up—it’s about doing things smarter, simpler, and with impact. Here’s what’s shifting this year: → Metrics are guides, not life-or-death scores. Analyze, decide, and move forward. → Less burnout, more boundaries. We’re saying goodbye to work taking over every waking moment. → Thoughtful curation. Following creators and brands that inspire, not overwhelm. → Co-working over isolation. Coffee shops and creative hubs are in—WFH monotony is out. → Investing in skills that matter. AI, automation, and personalization are at the top of the list. → Process > chaos. Automating the boring stuff, so there’s more time for the exciting stuff. → Emails > social media. It’s all about deeper, direct connections this year. → Facilitating over-preaching. People want to co-create experiences, not just listen to a monologue. → Prioritizing health and personal growth. Because you can’t pour from an empty cup. This year, marketing is about working brilliantly, not tirelessly. ✨ Want more inspiration?  Tune into the latest episode of the AI Marketing Transformation Podcast, where we dive into the new marketing and AI innovation era 👉 https://cutt.ly/Fe16Pq1R 👈 on Spotify 🎙️ What’s one thing you’re changing in 2025? 👇

What's the real secret to marketing transformation? It's not the AI tools. It's not the latest strategy. It's a mindset and culture that refuses to settle. At KEENFOLKS, we've cracked the code to drive true marketing transformation, and it starts with three core principles: ✅ 𝗔 𝗠𝗶𝗻𝗱𝘀𝗲𝘁 𝗼𝗳 𝗥𝗲𝗹𝗲𝗻𝘁𝗹𝗲𝘀𝘀 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 We don’t settle for “𝘨𝘰𝘰𝘥 𝘦𝘯𝘰𝘶𝘨𝘩.” We embrace challenges and innovate to bridge the gap between where businesses are—and where they need to be. ✅ 𝗔 𝗖𝘂𝗹𝘁𝘂𝗿𝗲 𝗼𝗳 𝗖𝗼-𝗖𝗿𝗲𝗮𝘁𝗶𝗼𝗻 Transformation is never a solo journey. We work hand-in-hand with our clients, blending insights and expertise to craft solutions that drive real impact. ✅ 𝗔 𝗣𝗲𝗼𝗽𝗹𝗲-𝗙𝗶𝗿𝘀𝘁 𝗔𝗽𝗽𝗿𝗼𝗮𝗰𝗵 Empathy is at the heart of everything we do. We design strategies that speak directly to people's needs—building loyalty, inspiring teams, and empowering success. Transformation isn't just about the destination—it's about the people, the culture, and the value you create along the way. So, what kind of culture drives your marketing success? 👇 #MarketingTransformation #CorporateCulture #Keenfolks

Have you ever wondered how brands can create hyper-personalized experiences without sacrificing privacy?   In the latest episode #4 of the AI Marketing Transformation podcast (1st EP of 2025), which you can listen on Spotify here 👉https://lnkd.in/dpP52gsr, I had an eye-opening conversation with Helen Yu, founder and CEO of Tigon Advisory Corp. and one of the top 50 women in tech 🔥   𝗪𝗵𝗮𝘁’𝘀 𝗶𝗻𝘀𝗶𝗱𝗲 𝘁𝗵𝗶𝘀 𝗲𝗽𝗶𝘀𝗼𝗱𝗲?   👉 𝗕𝗮𝗹𝗮𝗻𝗰𝗶𝗻𝗴 𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘇𝗮𝘁𝗶𝗼𝗻 𝘄𝗶𝘁𝗵 𝗣𝗿𝗶𝘃𝗮𝗰𝘆 Helen shares actionable strategies for balancing customer experience and privacy in line with GDPR compliance and data security.   👉 𝗚𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝘃𝗲 𝗔𝗜 𝗶𝗻 𝗔𝗰𝘁𝗶𝗼𝗻 Discover how brands can use AI to create content, streamline campaigns, and use customer data to make better decisions–all while maintaining their unique brand identity.   👉 𝗣𝗿𝗲𝗱𝗶𝗰𝘁𝗶𝘃𝗲 𝗔𝗜 𝗳𝗼𝗿 𝗣𝗿𝗼𝗮𝗰𝘁𝗶𝘃𝗲 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 Helen discusses how predictive analytics is reshaping customer interactions by predicting behaviors, such as churn and upsell opportunities.   ✍️ 𝗞𝗲𝘆 𝘁𝗮𝗸𝗲𝗮𝘄𝗮𝘆? The next marketing era involves using AI not only to increase efficiency but also to build trust, safety, and meaningful brand-customer connections.   Ready to explore the transformative power of AI in marketing? 🚀   🎧 Listen to Episode #4 here 👉https://lnkd.in/dpP52gsr   #MarketingInnovation #MarketingPodcast #AIMarketingTransformation

7 Expert Predictions for 2025 Change is constant, and 2025 is set to transform marketing yet again. Here are seven trends every marketer should watch. 1️⃣ 📲𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮 – 𝗧𝗵𝗲 𝗕𝗮𝘁𝘁𝗹𝗲 𝗳𝗼𝗿 𝗖𝗼𝗻𝘀𝘂𝗺𝗲𝗿 𝗔𝘁𝘁𝗲𝗻𝘁𝗶𝗼𝗻  Instagram remains dominant, but LinkedIn and TikTok are gaining popularity. Reddit and Substack are growing as niche platforms for brands to connect with their audience. 👉 𝗘𝘅𝗽𝗲𝗿𝘁’𝘀 𝗮𝗱𝘃𝗶𝗰𝗲: Marketers will need to diversify their strategies and test unconventional channels to find their audience. 2️⃣ 🚀 𝗖𝗿𝗲𝗮𝘁𝗼𝗿𝘀 𝗘𝘃𝗼𝗹𝘃𝗲 – 𝗙𝗿𝗼𝗺 𝗜𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲𝗿𝘀 𝘁𝗼 𝗜𝗻𝗱𝘂𝘀𝘁𝗿𝘆 𝗘𝘅𝗽𝗲𝗿𝘁𝘀 Influencers are stepping into roles that shape media, politics, and even corporate strategies. Treat them as true collaborators. 👉 𝗘𝘅𝗽𝗲𝗿𝘁’𝘀 𝗮𝗱𝘃𝗶𝗰𝗲: Partnering with creators will mean treating them as collaborators, not just content distributors. 3️⃣ ✨ 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗧𝗿𝗲𝗻𝗱𝘀 – 𝗩𝗮𝗿𝗶𝗮𝘁𝗶𝗼𝗻 𝗼𝗳 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝘁𝘆𝗽𝗲𝘀  Short-form video still rules, but audiences are craving deeper storytelling. Audiences want content that educates, entertains, and resonates emotionally. Balance both. 👉 𝗘𝘅𝗽𝗲𝗿𝘁’𝘀 𝗮𝗱𝘃𝗶𝗰𝗲: Balancing snackable content with in-depth narratives will capture and hold attention. 4️⃣ 🎭 𝗕𝗲𝘆𝗼𝗻𝗱 𝗠𝗲𝗺𝗲𝘀 – 𝗠𝗲𝗮𝗻𝗶𝗻𝗴𝗳𝘂𝗹 𝗠𝗲𝘀𝘀𝗮𝗴𝗶𝗻𝗴 Emotional, meaningful content overtakes fleeting trends. Audiences crave authenticity and depth over fleeting humor. 👉 𝗘𝘅𝗽𝗲𝗿𝘁’𝘀 𝗮𝗱𝘃𝗶𝗰𝗲:Marketers must decide whether to play it safe with trends or risk deeper storytelling to foster lasting connections. 5️⃣ 🎨 𝗔𝗜 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗶𝘁𝘆 – 𝗥𝗲𝗺𝗲𝗺𝗯𝗲𝗿 𝗮𝗯𝗼𝘂𝘁 𝘁𝗵𝗲 𝗛𝘂𝗺𝗮𝗻 𝗧𝗼𝘂𝗰𝗵 AI is helping us automate workflows and optimize our campaigns. But here’s the twist: consumers still prefer content with a human touch. 👉 𝗘𝘅𝗽𝗲𝗿𝘁’𝘀 𝗮𝗱𝘃𝗶𝗰𝗲: Use AI to enhance creativity. The human element will always be irreplaceable. 6️⃣ 🧠 𝗦𝗼𝗰𝗶𝗮𝗹-𝗙𝗶𝗿𝘀𝘁 𝗧𝗵𝗶𝗻𝗸𝗶𝗻𝗴 – 𝗔 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗜𝗺𝗽𝗲𝗿𝗮𝘁𝗶𝘃𝗲 Social media drives culture. Brands that listen to feedback, act on it, and engage authentically will win loyalty. 👉 𝗘𝘅𝗽𝗲𝗿𝘁’𝘀 𝗮𝗱𝘃𝗶𝗰𝗲: A social-first mindset must go beyond marketing. It should influence product development, customer service, and company strategy. 7️⃣ 🤝 𝗣𝘂𝗿𝗽𝗼𝘀𝗲-𝗗𝗿𝗶𝘃𝗲𝗻 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 – 𝗧𝗵𝗲 𝗦𝗲𝗿𝗶𝗼𝘂𝘀 𝗘𝗿𝗮 𝗼𝗳 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗶𝘀 𝗖𝗼𝗺𝗶𝗻𝗴 Audiences demand responsibility from brands. It’s time to focus on building trust, and authenticity and fostering a genuine community. 👉 𝗘𝘅𝗽𝗲𝗿𝘁’𝘀 𝗮𝗱𝘃𝗶𝗰𝗲:Purpose-driven marketing isn’t optional anymore. It’s the foundation for long-term relevance. Which trend will shape your 2025 strategy? #Marketing2025 #AI #ContentStrategy

What’s really holding your marketing strategy back? 🤔 The brands that thrive today don’t just have a strategy—they bring it to life by nailing these 3 human-centered pillars:  🤝 𝗔𝘄𝗮𝗿𝗲𝗻𝗲𝘀𝘀 – Imagine your audience stumbling across your brand and thinking, “This is exactly what I’ve been looking for!” That’s the magic of showing up in the right places with the right message. 🤝 𝗡𝘂𝗿𝘁𝘂𝗿𝗶𝗻𝗴 – People crave connection. Don’t just grab attention—keep the conversation going. Build relationships that take someone from curious to committed, and make them feel seen every step of the way. 🤝 𝗧𝗿𝘂𝘀𝘁 – People stick with brands they believe in. Every interaction, every promise kept, every moment of transparency builds trust—and trust is the heart of loyalty. 👀✍️ Think of these pillars like the roots of a tree: if one is weak, the whole thing wobbles. Today's smart marketers use AI to boost their impact, uncover deeper insights, and create experiences designed for each individual. So, here’s your moment of truth 🤔 :  Are all three pillars thriving in your strategy, or is one keeping you stuck? At KEENFOLKS, we don’t just help brands grow—we help them connect, inspire, and lead. Because at the end of the day, marketing isn’t about numbers. It’s about people. 👉 Let’s build something remarkable together. #AIinMarketing #HumanCentered #ConsumerMarketing #Keenfolks

🌟 Meet Salvador Chavez, Our Newest Addition to the KEENFOLKS Family! 🌟 We’re thrilled to welcome Salvador Jesús Chávez Mancera, a multi-talented creative who’s ready to bring his passion and expertise to KEENFOLKS! Salvador wears many hats: ✨ A stellar Social Media Specialist with a knack for storytelling as an audiovisual producer and photographer. 🎵 A hard rock aficionado who counts seeing AC/DC live in 2009 as a life highlight! 🎥 A movie and TV series enthusiast, with Breaking Bad and The Office topping his watchlist. When he’s not rocking at work, you might find Salvador: 🌍 Discovering new places and cultures 🎤 Playing onstage with his favorite band, Moderatto (he’s done it four times!) 🎓 Pursuing his MBA in Marketing Salvador’s advice for staying ahead in the digital world? 1️⃣ 🌐 Stay adaptable to the ever-changing social media landscape. 2️⃣ 📱 Explore innovative tools to sharpen your skills. 3️⃣ 🤝 Build strong team bonds—collaboration fuels creativity! We’re so excited to have Salvador on board and can’t wait to see the magic he’ll create! 🚀 Let’s give him a warm welcome and make great things happen together! 💥 #Keenfolks #Teamwork #Innovation #KeenfolksTeam

Is Your Marketing Missing the AI Advantage? In my latest podcast episode Victor Manuel Tapia García reveals the key to success in 2025. Dive into the latest episode of the AI Marketing Transformation Podcast, where Victor Manuel Tapia García, Global Digital Marketing and eCommerce Lead at Reckitt, shares how AI is reshaping customer experiences. From real-time personalization to overcoming data challenges, discover actionable insights to future-proof your strategies. 𝗗𝗼𝗻'𝘁 𝗺𝗶𝘀𝘀 𝗼𝘂𝘁! 📍 𝗟𝗶𝘀𝘁𝗲𝗻 𝘁𝗼 𝘁𝗵𝗲 𝗔𝗜 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗧𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻 𝗣𝗼𝗱𝗰𝗮𝘀𝘁 𝗼𝗻 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 👉 https://cutt.ly/2eVWwngS 👈 #DigitalTransformation #Leadership #Innovation #AI #MarketingPodcst

🎄 Dive Into the Magic of Christmas Ads! 🎄 Our Christmas Newsletter Edition is here! 🎅✨ From Disney’s heartfelt tales to The Coca-Cola Company 's AI-infused nostalgia, we’re spotlighting 2024’s most innovative and impactful holiday campaigns. Unwrap the stories, discover key marketing insights, and gain actionable strategies to elevate your 2025 plans. What’s inside? ✨ ✅ Emotional storytelling that drives loyalty ✅ AI as a creative ally in campaigns ✅ Balancing innovation with timeless traditions 🎁 Ready to unwrap the insights and start the new year with fresh inspiration? Check out the full newsletter now! #Keenfolks #ChristmasAds #AIInMarketing #DigitalTransformation