Saffron Brand Consultants

Sound. Storytelling. Design. tabii. Join us, TRT and Sonic Minds for A Journey of Sight and Sound—a behind-the-scenes look at how we built a brand for tabii, Türkiye’s new global streaming service. tabii brings Turkish film and TV to a worldwide audience. More than just a platform, it’s a brand you can see, feel, and hear. 📅 11 March | ⏰ 15-16h CET |📍 Virtual Reserve your spot 👉 https://lnkd.in/dMvR7iiF

Nexo helps investors grow beyond conventional limits and take their wealth forward. We partnered with the platform at the forefront of crypto-powered finance to reposition their brand and recreate their identity. With a new logo, refined visual system, and future-focused verbal identity, Nexo’s commitment to innovation, security, and delivering real value for investors continues. Now, their new identity reflects the momentum of what’s ahead. 💰 Learn more: https://lnkd.in/dedw-Hze

Elon. Tesla. 45% losses. With sales and shares in decline, are Musk’s politics to blame? ‘It’s no surprise that a brand so closely tied to its visionary is shaped by their actions and ideas— for better or worse,’ says Gabor Schreier in The Independent. '[However], it’s striking to see how quickly Tesla’s customer base is reacting. A costly product like Tesla depends on audiences willing to invest in it, and those buyers often want to identify with the product, whether as a status symbol or a statement for progressive thinking.' The question now: does Tesla still hold the same status? And can it withstand Musk’s unpredictable approach to influence and strategy? Read more ($) 👉 https://lnkd.in/dNV58Txv

Magic Mic • New Logo and Identity for Studio Brussel by Saffron Brand Consultants — 🧑💼 ABOUT THE CLIENT Launched in 1983, Studio Brussel (also known as StuBru) is a Belgian Dutch-language radio station operated by the public broadcaster VRT. It has become a key player in the Flemish music scene, known for its youth-orientated content and eclectic music selection, spanning rock, electronic, indie, and hip-hop. Studio Brussel actively supports emerging artists and hosts popular events like De Warmste Week (a major charity campaign) and coverage of the annual music festival Rock Werchter.  • 🦸 FROM SAFFRON “The new design system centres on a simple yet powerful symbol—the mic. It’s the heartbeat of the Studio Brussel brand, transcending genres, trends and subcultures, just like their diverse audience and the music they love. The graphic and motion mechanics around the mic capture the potential of our ‘shared wavelengths’ and speak to the power of music—the ripple effect it has in bringing people together.” • 🧑💻 BRAND NEW’S REACTION by Matt Hawke All in all, Saffron have successfully done what I imagine they were asked to do and de-hip Studio Brussels to bring it back to its roots. For me, they have found the right frequency for the identity — transitioning to a more conventional approach that centres around a simple, focused graphic system; allowing the music and artists to take the spotlight, while maintaining the energy and vibrancy Studio Brussel is known for. — #reviewed #branding #identity #2025 #brandnewbyucllc #beforeandafter #culture #belgium #gradient #imagetreatment #music #purple #radio #wavelength Link: https://lnkd.in/gQmSw7jP

Speed matters. But at what cost? Tesco’s Whoosh service promises deliveries in under 60 minutes—but employees are feeling the strain. 'Workers have voiced concerns about the growing pressure to quickly fulfil orders while balancing in-store duties. Overworked and stressed, their ability to deliver exceptional service can diminish, directly affecting customer satisfaction,' Paloma Castiñeira shared with The Grocer. Retailers like Tesco must balance customer experience with employee well-being. Because behind every seamless service promise is a team making it happen. 🔹 Invest in automation and scalable services 🔹 Empower employees, don’t overburden them 🔹 Recognise that employee experience is customer experience Thank you to The Grocer for the opportunity to contribute to this important conversation.

Radio 1 evolves, and we’re proud to be part of this transformation. In collaboration with VRT and Saffron Brand Consultants, we developed a visual identity that reflects the station’s core: essential news, in-depth analysis, and stories that matter. A confident, digital-first look for the future of audio. A big thank you to the entire team at VRT and Saffron for the inspiring and smooth collaboration! Ken De Keyser, Roel Van de Velde, Ludovic Beun, Janknudde Netmanager, Floris Nieuwdorp, Elisabeth Roelandt, Iain Denissen, Evi Peeters, Joost Vanrobaeys, Maxim Defossez, Damon De Backer, Eva Goethals, James Riley, Drew Vann Coughlan, Nicholas Fels, Efekan Dundar #Branding #Design #Radio1

Meet the new Radio 1—where unmissable stories are waiting to be discovered. As part of our ongoing partnership, we worked with VRT to rebrand Radio 1 for a digital-first future, unveiling a bold new strategy and visual identity developed in collaboration with Mirror Mirror. A flagship VRT brand, Radio 1 is essential listening in Flanders—from news and sports to talk radio and podcasts. It’s the go-to destination for audio explorers to stay informed, inspired, and engaged. 👉 Learn more: https://lnkd.in/d3EVBbcK

Glaciers, northern lights, great brands – what more could you ask for? At brandr’s Best Icelandic Brands Awards, Jacob Benbunan opened with a talk on how strong internal cultures create resilient workplace brands. Big wins at the awards included Sky Lagoon Iceland, Arna ehf, Alfreð, and ELKO, named Best Workplace Brand for promoting growth and internal leadership. Read more: https://lnkd.in/dYq_W-cC

We’re hiring! 🚀 Looking for your next challenge in branding and client management? We’re on the search for a Senior Client Manager to join our team in Madrid or London. 👋 Learn more and apply: https://lnkd.in/d3aKd8G9

🔄 New CMO, new priorities—so where does that leave their agencies? The key to strong client relationships is proving you’re more than just another service provider. Client Director Emma Daniels puts it best: 'Clients should always feel heard and prioritised. Offering extra support and being flexible shows a genuine commitment to their success and leaves a lasting impression.' 👉 More expert advice on The Drum ($): https://lnkd.in/dYDuEejq