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Looking for a role as Product Marketing Manager? We have a new opportunity in Hampshire (United Kingdom). Apply now! #ProductMarketingManagerJobHampshire #ProductMarketingRole #B2BChannelMarketingExperience
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Looking for a role as Product Marketing Manager? We have a new opportunity in Hampshire (United Kingdom). Apply now! #ProductMarketingManagerJobHampshire #ProductMarketingRole #B2BChannelMarketingExperience
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Hello there, future Marketing Development Representative! 🚀 We are looking for someone like you to join a team as a Marketing Development Representative. Your passion for strategy, creativity, and ability to connect with people are exactly what we need to take a brand to the next level. Imagine every interaction as an opportunity to inspire and captivate the audience, and you are the master who turns each contact into a growth opportunity. Send your resume to: trabajos@talenthubgt.com and join in the mission to drive growth and achieve new goals. 🌟 It's time to put your skills into practice and make a difference in the world of marketing!
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Excelente Diagrama de Venn para describir la relación entre las áreas de Comunicación, Relaciones Públicas y Marketing; y cómo sus funciones específicas y actividades conjuntas llevan el proceso de contar la historia de una empresa 👌 Un 💯 para esta genial entrega de mensaje. #StoryTelling #Communication
I don't know who needs to hear this, but: Comms ≠ Marketing ≠ PR I'm a scientist by training and it took me an embarrassingly long time to figure out the subtle -- but substantial! -- differences between these functions as I have transitioned from the lab to having my own comms consultancy. Here's a **very simplified** rubric I came up with to describe the basic activites of these groups and how they overlap. Typically, for a biotech/techbio startup, you'll want to first engage a (sci) comms specialist to help you develop your corporate and scientific narrative and apply it to your key channels (pitch deck, website, maybe social media). Then, when you are ready to make a public announcement, you'll need a Public Relations expert who can connect you to reporters and can help tailor the comms messages to get coverage. Lastly, once you are ready to engage a boarder audience (typically of customers or patients), you'll be ready to engage a marketing expert who can create things like paid social campaigns and ads to drive specific outcomes (sales, signups, clicks, etc). Now, there are some people and agencies who do all of these functions. There are also lots of activities and similarity/differences that I didn't cover (audience and channels for two). But hopefully this is a good starting point for understanding how these functions work together to tell your company story. Do you have other questions about comms/PR/marketing? Ask away! Do you disagree with my description of these roles? Let me know!
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Ser generalista en un mundo de especialistas… ¿Existe un camino ideal para hacer carrera en #Marketing? No estoy segura, el poder es poseer “la ventaja” de o sobre algo. Sin duda tener las capacidades de ver esa “big picture” y detectar áreas de mejora es clave y más importante si a esto sumas conocer “quién y cómo” puede mejorar esas áreas. No tienes que saber hacer todo, el valor que aportas es que sepas quién hace cada cosa y que puedas crear equipos multidisciplinarios que entiendan el propósito y en conjunto trabajen para ello desde cada una de las áreas, aportando su experiencia y aprendiendo para integrar y lo que siempre digo: Crecer bien, priorizar la calidad a la cantidad.
Always hated the term “marketing generalist.” It gives the impression of not really being excellent at any one discipline in marketing—and just being ok at a lot of them. A Jack of all trades. I call BS. There are no easy seats on the marketing bus. The reality is that most marketing generalists have to be experts at all of the different aspects of marketing to keep the job. + Brand + Growth + Social + Content + Product + PR We have to go deep on each one, not light on all of them. Not only do we need to execute across different channels, we need to understand how the big picture comes together. And then package it in non-marketing speak for the other stakeholders. I might be alone in this, but I feel like we deserve something a little more flattering than generalist. We’re due for a rebrand. Any ideas? #marketing
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Gran oportunidad laboral en el mundo de la comunicación y relaciones públicas.
🚨 WE ARE HIRING 🚨 Head of PR & Publicity – You First We are seeking a highly motivated 𝗣𝘂𝗯𝗹𝗶𝗰 𝗥𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝘀 & 𝗣𝘂𝗯𝗹𝗶𝗰𝗶𝘁𝘆 𝗦𝗽𝗲𝗰𝗶𝗮𝗹𝗶𝘀𝘁 𝗹𝗼𝗰𝗮𝘁𝗲𝗱 𝗶𝗻 𝗠𝗮𝗱𝗿𝗶𝗱 with an extensive network of contacts among key stakeholders in the sports and entertainment industry. The ideal candidate will be responsible for enhancing the visibility and public image of our talents by securing exclusive opportunities and managing their participation in high-profile events. Don't miss out this opportunity! Apply here: https://lnkd.in/drCWJSh5
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Y cómo es cada uno?
CXO | Author of ‘One to One’ | Data-Driven Marketing Leader | LinkedIn Top Voice for Customer Experience and Marketing
Great marketing is not just about getting noticed; it's about being remembered. And there are many different ways to get there. Marketing leadership comes in many forms. Understanding these different types of marketing leaders can help organizations build balanced teams that leverage diverse strengths for optimal success. While some of these individuals may not hold traditional marketing titles, their leadership and vision have effectively marketed their brands and ideas to the world All leaders, regardless of their official role, must embody the principles of marketing to inspire and influence their audiences. Here’s a look at 7 distinct types of marketing leaders: 1/ The Visionary (Steve Jobs, Apple) ↳ An innovative leader who inspires with bold ideas and a clear vision for the future, transforming industries through groundbreaking products and strategies. 2/ The Data-Driven Strategist (Sheryl Sandberg, Meta) ↳ A strategic thinker who leverages data and analytics to drive performance and make informed decisions, ensuring every move is backed by solid evidence. 3/ The Brand Builder (Richard Branson, Virgin) ↳ A charismatic leader focused on creating strong brand identities and exceptional customer experiences, building a loyal customer base across multiple industries. 4/ The Digital Innovator (Gary Vaynerchuk, VaynerMedia) ↳ A tech-savvy pioneer who utilizes emerging digital platforms to build brands and engage audiences, staying ahead of digital trends to maintain a competitive edge. 5/ The Storyteller (Walt Disney, Disney) ↳ A creative visionary known for crafting compelling narratives that captivate and engage audiences, leaving a lasting impact on popular culture through storytelling. 6/ The Relationship Builder (Howard Schultz, Starbucks) ↳ An empathetic leader dedicated to building strong relationships with customers and employees, fostering loyalty and community through a people-first approach. 7/ The Operational Expert (Mary Barra, General Motors) ↳ A detail-oriented manager who optimizes processes and ensures efficient operations, driving sustained success through meticulous planning and execution. Each type of marketing leader brings a unique set of skills and perspectives. By recognizing and harnessing these strengths, organizations can create dynamic marketing teams that excel in both creativity and execution. What type of marketing leader are you? ---------------------- 👋 If you like this, follow me Louis Cho for daily insights just like this one! ♻️ Repost so others can identify what type of marketing leader they are, or aspire to be!
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Vacante Marketing Specialist https://lnkd.in/gDTYS9aX
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Si trabajas en comunicación, es probable que en algún momento de tu carrera profesional hayas tenido que explicar a la dirección de la empresa por qué las acciones de relaciones públicas son importantes. Hablamos sobre esto aquí en Kultr Studio
Why is it so difficult to convince senior leadership that Public Relations is also about brand building? Despite all the knowledge accumulated about branding over the past decades, there is still resistance among senior leadership when it comes to recognizing the crucial role that Public Relations (PR) plays in brand building. For many executives, PR is often relegated to crisis management or news dissemination, underestimating its strategic contribution to brand strengthening. Unlike digital marketing campaigns, for example, which offer precise and almost immediate metrics, the impact of PR activities is often diffuse. Building a solid reputation and lasting relationships with stakeholders does not yield instant results. However, it is precisely this intangible nature that gives PR its enduring power. In many organizations, PR and marketing operate in separate silos, which prevents an integrated approach to brand building. The lack of communication and collaboration between these teams results in uncoordinated efforts and underutilization of resources. Promoting a 360 vision, where PR and marketing work together to shape brand perception, is essential to overcoming this barrier. The immediacy of the corporate environment, where the pressure for quick results is constant, can give the false impression that PR initiatives are less attractive due to their long-term nature. Senior executives often prioritize tactics that offer immediate returns, neglecting the importance of building a solid and sustainable reputation over time. But make no mistake, large companies started small. #Branding #Marketing #PublicRelations #kultrstudio
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Comunicación, Mercadeo y Ventas son tres PROFESIONES DIFERENTES, ¿por qué algunas empresas insisten en 3x1? Si son complementarias, pero cada una tiene su FOCO, un solo líder haciendo estas tres cosas a la vez da como consecuencia disparos para todos lados, en lugar de usar la precisión de un láser al enfocar cada una a su alcance intrínseco y sus resultados. #comunicación #mercadeo #ventas #estrategia #impacto #métricas
💥 Every b2b company needs a *Chief Communications Officer* in the C-suite. If you can afford a marketing leader you can’t afford NOT to have a comms leader. That’s it. The whole damn post. This is the way ✊ #publicrelations #communications 👇
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Are you a marketing pro ready to take your career to the next level? Look no further! Join our team and bring your 5 years of marketing experience, along with expertise in digital and growth marketing. Manage social media platforms, craft engaging email campaigns, oversee web content and design, and if you've got SEO skills, that's a big plus! Let's drive success together. Apply now! 🚀 #Marketing #DigitalMarketing #CareerOpportunity #analyst
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Marketing para lanzamientos Muchas veces he visto productos nuevos en el anaquel con tantísima información que me da flojera leerla (y yo si leo las etiquetas). Es muy difícil que alguien que desarrolló un producto se pueda poner en los zapatos de alguien que no sabe lo que es, así que optan por poner demasiadísima información que termina provocando el efecto contrario. Un mensaje simple, pero que responda a la pregunta principal de cualquier consumidor ¿Porqué esto es RELEVANTE para mí? (¿WIIFM? What’s in it for me?) Logra ser mucho más convincente que dos párrafos de beneficios.
Marketing is hard as a founder. 🚫 And having been a founder, marketing is often what you want to sit closest to. After all, marketing is what reflects: - how others see you 👀 - how you speak 🗣️ - what you believe in 💭 - why do you want people to buy your products 💻 And one of the most important points not to mention is that it's typically how you make your money... So, you want to sit close to marketing, but here's the catch. If you don't have a trained eye for breaking down the third wall and putting yourself in your customers' shoes, you'll overcomplicate things. 😳 You see, the thing is, when you invent something, you understand why everything works together; therefore, you see value in every material or intricate detail that your product embodies. Consumers don't give AF. ✋ Everyone wants to know what's in it for me. Details dilute the purpose of your product, and a responsible founder or CEO is capable of looking around and realizing when they are too close to the problem at hand and allowing a team to come in and develop a proper position to scale attribution. 📈 Great leaders own their gifts and empower teams to overcome their weaknesses.
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