Exactly a year ago Niko and I realized that reconfigured v1 didn't have a future. And today, seems like we've made another pivot.
At least that's what some of y'all have been calling it. 😄
A short recap of what has happened in the last year before I intro our new story:
- February: pulled the plug, started from 0
- March/April: interviewed +100 data professionals
- May-June: Tried selling a variety of ideas (including a "slack spyware" lol)
- July: Sat at a lake and joked about turning video game journals into SaaS
- August: Sold our first case. Started working on a journal for analysts
- September-December: Launched, built, first 80 users in.
- January: Almost 300 users, Top 10 on product hunt and other roles flocking in
As more roles (marketers, UX designers, product folks) joined, we realized this wasn’t just a problem for data analysts, but a problem for analytical people in general.
And by this problem, I mean that knowledge is created faster than it’s captured.
The second part of the problem is recall:
It’s great to write things down, but if you can’t find (or be presented with) that information when you need it, what’s the point?
That’s what this new narrative is about.
The product vision remains the same, but we’ve learned a few things along the way:
a) Journaling for work actually works. 😅
b) The less time you spend organizing notes, the better.
c) AI is really good at working with structured, timestamped, and labeled context.
d) There's still so much pavement for us to work through.
For now, we’re focusing on making the best damn experience for every user.
Just two days ago, we released a feature that lets you chat with your ENTIRE journal, NOT just a single topic. 🤯
So yeah, both scary and exciting times ahead (but when hasn’t it been?).
My personal, obvious fear is that broadening our ICP is a classic founder blunder. But, let's see. 🤞
So if you’re someone who deals with a ton of information, investigates problems, and makes educated conclusions on a daily basis...
Check out our new website [ reconfigured . io ] 😏
... and try out the app. 😘
THANKS to EVERYONE who's ever supported us + gave feedback on the new website. 🫶
P.S. Something even bigger is brewing. All I’ll say for now is that soon, you’ll be able to auto-feed your knowledge to AI agents & assistants via API...