Paddle

We do it for you. A message we’ve been using to talk about how, as a Merchant of Record, we manage your payments, taxes, subscriptions, and more. And “do it for you” doesn’t mean we just give you the tools to do it. We do it. → Take care of the currency conversion. → Fight the chargeback. → Pay the taxes. The model gives you the option to offload operational work. The kind that can easily cost a finance team or growing business a painful amount of resources, like managing international payments and sales tax compliance. This lets you focus on what really matters: building your product and helping your customers.

We know changing your payments and billing system is a big deal. TeamGantt recently worked with us to reduce friction in the payments process. Co-founder John Correlli felt reassured straight away. “We had a million questions, but they were all answered.” "Having a testing environment where we could kick the tires of the software was really useful." The implementation followed without a hitch. Over to you, John. 👇

We’re back with more about making money on the web. Today: 3 strategies for web monetization. 1/ Web2App Users are acquired and make transactions on the web before using your product in the app. 📚 Best for lifestyle, language and reading apps. 2/ Web Store You acquire users via the App Store, but they transact through your web portal, allowing you to avoid app fees. 🎮 Popular with gaming companies. 3/ Hybrid Approach Customers are acquired through both the web and the app, but are directed to complete their checkout on the web in both cases. 🎧 Who does this currently? ChatGPT and Spotify.

As a Merchant of Record, we manage global payments and currencies, fraud, customer billing support, and comply with every local sales tax rule on your behalf.

🖱 Click button → Get thing. But is it really that easy? Not quite. Behind the scenes, there’s a hidden web of complexities making it all possible. Scaling isn’t just about bringing in customers—it’s about setting up smart systems that grow with you, handle payments seamlessly and keep customers engaged. That’s where we come in. We manage the complexities so you can focus on your product. 🚀

A Merchant of Record 🤝 giving you time back

✍️ Enhancv helps other people with their resumes and wanted to add "global sales success" to their own. Here’s how we got them there. 👇 → The Challenge Enhancv’s initial payment provider offered limited currency and payment options, restricting their reach in global markets and highlighting the need for sales tax compliance. → The Solution Finding Paddle. We act as the middleman between Enhancv and its customers and take on all the risks and responsibilities associated with managing transactions, honoring refunds and chargebacks, fraud protection, and sales tax. → The Results. ⚡️ 200% YoY growth ⚡ Able to focus on growth & launching new features by offloading its administrative headaches around sales tax, chargebacks, fraud protection, & more. ⚡ Improved global payment acceptance to 89% ⚡️ Increased conversions globally with local pricing

3 growth insights from the first 3 weeks of our Happy Hour series. + we're at the halfway point—don’t miss our final 3 live sessions. Sign up: https://bit.ly/3UEorp3 1. Localization is absolutely essential for global growth Lucas Lovell's conversation with Steve P. Young tackled all things conversion rate optimization, a topic the pair kept coming back to was the importance of localization. When you can capture 20-30% more revenue in markets like Northern Europe using localized payment methods, currencies and prices, localization is an obvious choice for growing and global businesses. 2. Start-ups continue to have the edge on late-stage SaaS businesses While new startups are still reaching $1M ARR rapidly, late-stage businesses have seen growth rates fall to less than half of 2021’s highs, with public software valuations also hit hard. Kyle Poyar and Andrew Davies sat down to discuss this and other findings in the SaaS High Alpha SaaS Benchmarks Report 2024. 3. The importance of going beyond buzz when it comes to product launches As outlined by Alex Rudyak of Beamer, product launches have to go beyond social media noise in 2024—they need to be aligning with your product vision, meeting real customer needs, and strategically positioning yourself for growth.

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