Sellforte

🎉 Soon, Black Friday is upon us—are you ready? 🛍️ As the biggest shopping event of the year approaches, marketers are gearing up with campaigns, but there’s one big question: how much of your Black Friday sales are really driven by your marketing, and how much is just thanks to those irresistible discounts? 🤔 Here are a few things you should keep in mind to make sure your efforts are paying off: 🖤  Discounts vs. Marketing: Yes, discounts are the star of the show, but don’t underestimate the power of your marketing! Your ads can still make a huge difference in how customers find you and choose your brand over others. 🖤  Attribution Only Tells Part of the Story: Attribution models may show where your revenue is coming from, but they can’t always tell if it’s your amazing ad or just the deal itself that drove the sale. This limited view can leave gaps in understanding what’s really working. 🖤  Marketing Mix Modeling (MMM): That’s where MMM comes in—it gives you the full picture. MMM can separate the impact of your media performance from the discounts, so you know exactly what’s driving sales. Plus, it helps you see how your marketing is contributing to long-term brand growth, not just short-term spikes! ✨ With the competitive pressure and rising ad costs during Black Friday, MMM can help you optimize your marketing spend to stay ahead of the game. 💡 How Much of Your Black Friday Sales Are Marketing-Driven? We help you answer this question in this blog post: https://lnkd.in/d3y3fFjZ #BlackFriday #Ecommerce #MarketingStrategy #MMM #MarketingMixModeling #DataDrivenMarketing #BlackFridayPrep #HolidaySales #MarketingOptimization

Case TikTok x C&A: +50% of TikTok's impact can be found in brick-and-mortar sales! Many marketers fall in to the trap of thinking that digital marketing affects only digital sales as you cannot see it from any of your click-based attribution reports. With our latest deep-dive into digital marketing’s impact on Omnichannel retailers sales, we joined forces with TikTok and C&A to understand what is the real impact of TikTok campaigns. The Results? 🤯 💡 +50% Impact on Offline Sales: TikTok proved to be a major player in driving in-store results. 🛒 💡 +72% Growth in Investment (H1 2024 vs. H1 2023): TikTok’s scalability is undeniable because it managed to deliver stable incremental ROI as C&A ramped up investment. 💡 Top 5 Channel in Terms of ROI: TikTok quickly became one of C&A's most effective marketing channels, delivering impressive results and solidifying its place among their top-performing platforms. 📕 Read the full story here: https://lnkd.in/dhZHWFut #TikTokSuccess #C&A #MarketingMixModeling #CustomerAcquisition #OmniChannelMarketing #Sellforte

🌦️ Boost Your MMM Performance with Weather Data 🌦️ Did you know weather doesn’t just decide whether we grab an umbrella or sunglasses—it drives how we shop? From sudden cold snaps to unexpected heatwaves, weather has a direct and immediate impact on consumer demand across industries like fashion, sports, travel, and grocery. While traditional MMM focuses on messaging and channels, incorporating weather data into your model can dramatically increase its performance! ☀️ Why consider weather in MMM? - Weather impacts consumer behavior. - Cold = comfort foods & winter gear, ☀️ Hot = ice cream & summer clothes. - It bridges the gap between unexplained sales spikes/drops. 🌦️ How can weather improve MMM? - Capture short-term shifts in demand - Improve budget decisions based on real-time conditions. - Focus on deviations from average weather patterns. ⚡ Challenges to consider: - What to measure? (Temperature, precipitation, etc.) - Which signals matter most? (Focus on weather anomalies!) - Tailor models by product category. 🌧️ Ready to harness the power of weather in your MMM? Let’s make it rain! ☔ Read the full blog post for more insights: https://lnkd.in/dUc85w74 #MMM #WeatherData #MarketingPerformance #MarketingStrategy

🚀 New Blog Post Alert! 🚀 Are you prioritizing growth or efficiency when planning your marketing campaigns and budgets? 🤔 What if you didn’t have to choose? Perfect balance: 🚀 Grow by acquiring new customers 💡 Save by retaining existing ones at a lower cost 📊 Split your MMM results to fine-tune strategies for both new and returning customers We explain everything though a fun example: Jack's sweets stand 🍬we show how Jack learns to allocate his allowance between chocolate for new customers and candy for loyal returning ones. The result? Jack maximizes both growth and efficiency—and you can too! 🙌 👉 Read the full blog post here: https://lnkd.in/dzczm73Q #MarketingStrategy #MarketingMixModeling #MMM #CustomerAcquisition #CustomerRetention #MarketingRO

🚀 Case Study: Finnish Design Shop Optimizes Marketing Measurement with Sellforte's MMM 🚀 We’re excited to share how Finnish Design Shop used Sellforte’s Marketing Mix Modeling (MMM) to optimize their budget allocation and media channel effectiveness. The Challenge: ❌ Biased Data: Relying on sources like Google Analytics led to conflicting info, making it hard to measure channel effectiveness. ❌ Complex Budgeting: Allocating budgets across multiple channels and regions was time-consuming and often guesswork. 💡 The Solution: Sellforte’s MMM provided objective data, streamlined the budgeting process, and offered insights that helped Finnish Design Shop optimize their marketing spend. Key Outcomes: ✅ Better Decisions: Clear insights into channel performance. ✅ Simplified Budgeting: Faster and more efficient budget planning. ✅ Optimized ROI: Data-driven adjustments maximized returns. Read the full case study here: https://lnkd.in/dc858SJW Watch our live webinar with Finnish Design Shop here: https://lnkd.in/dZKdpk2A #CaseStudy #Sellforte #MMM #MarketingOptimization #DataDrivenDecisions

🚀 Unlock True ROI with Incremental Target ROAS 🚀 Digital marketing professionals spend countless hours optimizing bid levels across numerous campaigns. But one major challenge persists—how do you ensure that your Target ROAS (Return on Ad Spend) is truly reflective of your campaign's effectiveness? 🤔 The issue lies in ad platform-reported ROAS, which often doesn't account for true incrementality. This can lead to misleading metrics and ineffective campaign comparisons. But there’s good news! By using Incremental Target ROAS, enabled by Next Generation Marketing Mix Models, you can correct these biases and get a more accurate picture of your ROI. 💡 How It Works: - Calibration Multiplier: This factor adjusts your ROAS to reflect the true incremental conversions your campaign drives. - Apples-to-Apples Comparisons: Use Incremental Target ROAS to set more realistic and comparable targets across different campaigns. Read the full blog post here: https://lnkd.in/di-3Fy-B #DigitalMarketing #ROAS #MarketingOptimization #ROI #MarketingMixModeling

🚀 Budgeting season is upon us, and it's a critical time for marketers and media agencies. 🚀 To ensure your marketing efforts are aligned with your organization’s growth objectives and maximize ROI, it's essential to adopt a strategic approach to budgeting. Here are five key steps to guide you: 1️⃣ Use Incrementality-Corrected ROI/ROAS Metrics: Move beyond traditional metrics and focus on true incrementality to understand each channel's real impact. 2️⃣ Understand Channel Saturation Levels: Don’t just chase high ROI numbers—assess where each channel stands in its saturation cycle to allocate resources effectively. 3️⃣ Ensure Budget Sufficiency: Don’t get stuck in last year’s budget. Use forecasting tools to ensure your budget meets your growth targets. 4️⃣ Pace Your Budget Appropriately: Avoid inefficiencies by aligning your budget with seasonal demand and business-specific dynamics. 5️⃣ Build Realistic Scenarios for Finance Discussions: Present well-thought-out scenarios to your finance team that demonstrate the potential impact of different budget allocations and pacing strategies. #MarketingMixModeling #BudgetPlanning #StrategicMarketing #ROI #DigitalMarketing #MediaStrategy #BusinessGrowth #MarketingOptimization https://lnkd.in/dPefjZT8

🚀 We are thrilled to share the latest results from our annual customer feedback survey! 🎉 Our Net Promoter Score (NPS) has reached an impressive 61, reflecting our dedication to providing exceptional value and service. A huge thank you to all our clients for their invaluable feedback and support. 🙏 Here are some key highlights: ✨ We will be enhancing our user interface to make our solution even more intuitive and user-friendly. 📚 Focused efforts on providing comprehensive training materials for our media optimizer to make sure that our clients can fully leverage its potential. 🤝 We are honored by the positive feedback on our collaboration efforts and are committed to maintaining and improving the quality of our services. A heartfelt thank you to all the participants, our amazing Sellforteans, and our exceptional Customer Success Managers team. Your collective contributions are the driving force behind our success! 🌟 #CustomerFeedback #NPS #CustomerSuccess #Sellforte #MMM #MarketingMixModeling #CustomerSatisfaction https://lnkd.in/dU8dkeF2

MMM is great for revealing ROI, but it often leaves us asking "why?" Here's why combining MMM with media metrics is a game-changer: - Comprehensive Analysis: Track everything from impressions to conversions for a full view of your performance. - Actionable Insights: Identify what’s boosting your ROI, whether it’s higher conversion rates, improved order values, or cost efficiency. - Holistic Understanding: Get a deep, data-driven insight into your marketing efforts, empowering smarter decisions and continuous improvement. Find out how Sellforte integrates media metrics in our MMM: https://lnkd.in/d_GZkqVV #Marketing #DataDriven #MMM #MediaMetrics #ROI #MarketingOptimization

🌟 Sellforte had the pleasure of participating in the Meta Master Cross Channel Measurement Summit 2024! 🌟 A big thank you to Meta for the invitation and for hosting such an insightful event. Also, we want to thank all the participants for their amazing input. From cutting-edge discussions on cross-channel ROI to the latest advancements in Marketing Mix Modeling (MMM), the summit was packed with valuable insights and innovative ideas. 🖋 Check out our latest blog post for an in-depth look at the event and our top highlights: https://lnkd.in/dWME7dqn #MetaSummit #MarketingROI #MMM #Sellforte #MarketingInsights #CrossChannelMeasurement #Innovation