Comment pouvez-vous utiliser le feedback pour améliorer vos compétences en matière de démarchage téléphonique ?

Leverage feedback to refine cold calling skills by actively seeking input from colleagues or mentors. Pay attention to specific areas of improvement, such as communication style, objection handling, or tone. Use feedback as a tool for continuous learning and adjust your approach accordingly to enhance effectiveness in future cold calls.

Cold calling without goals is like driving blindfolded! Set clear targets: leads generated, appointments booked, deals closed. How many calls you need to hit these targets? Track your progress, tweak your approach, and watch your cold calling skills heat up!

Record and analyze your own calls to identify areas where you can make it better. For example, using a more engaging tone of voice, being more concise (where necessary), or being more effective in handling objections from your prospects.

If you do not record yourself and watch it a few times, you are doing something wrong. When it comes to video recordings, you can even use tools such as the Windows Recorder to quickly make a video. Or, for a more advanced approach, tools like Gong offer comprehensive insights. These recordings are invaluable for self-assessment. By reviewing your calls, you can pinpoint areas of improvement, from your tone and pitch to the structure of your conversation. It also helps in understanding how well you handle objections and engage with prospects. Also - you can quickly understand the weight of the conversation. Did the prospect talk more or you? Keep that in mind!

You can have your colleague or manager listen to your call so that they can give you insightful points on how to do better and improve on your strengths

Treating feedback on your cold calling as just another email to archive is like ignoring a treasure map because you don’t like the font it’s written in. Here’s how to turn that feedback into cold calling gold: Craft Your Action Plan: Got feedback? Great! Now, let’s turn it into a to-do list. If your opening line is more snooze-fest than attention-grabber, it’s time to rewrite and rehearse. Think of it as tweaking the recipe until your cold call is the gourmet dish of conversations. Practice Makes Perfect: Practice your new script like you’re auditioning for the role of “Best Cold Caller”. Out loud, in the mirror, to your dog – whoever’s a willing audience.

Following on the previous example of having your calls recorded and analyzed (with tools such as Gong), I would like to highlight that it is quite easy to measure your results then. First thing to check? Speaker time! Did you or the prospect speak more? What was the ratio, 60/40, 30/70, 50/50? Summarize your past calls in these brackets and track which ones led to positive, neutral and negative outcomes. You can also apply this approach on other metrics (next to speaker duration) so it can make sense to give it a test to truly understand why certain deals might not have worked out.

Treating feedback on your cold calling as a one-off event is like expecting to win a marathon after a single day of training – optimistic, but unlikely. Here’s how to turn feedback into your personal growth engine: Embrace the Feedback Loop: Think of feedback as your daily vitamins – essential for health and improvement. It’s not just about swallowing it when things go south; make it part of your routine. Source Variety: Limiting feedback to your favorite sources is like eating only potatoes every day. Nutritious, yes, but you’ll miss out on the full spectrum of benefits. Diversify your feedback diet. Listen to clients, colleagues, even the ones who never give you an easy time.