Comment communiquez-vous efficacement avec les différents publics et niveaux de l’organisation?

In “Made to Stick,” the authors discuss the concept of the “curiosity gap,” that's the space between what you know and what you're itching to know. For instance, you're in a pricing strategy meeting. Instead of diving into the facts and figures, you tease the audience a bit. You say something startling like, "What if I told you that losing some customers could actually make us more money?" Now you've got their attention. When you’re talking to people, think about what they already know and what might surprise them. If you can find that surprise, you’ve found your “curiosity gap.” People will want to know more. In short, know what your audience expects, find a surprise that makes them curious, and then deliver the details.

In addition, when communicating to an audience formally for the 1st time or to an executive audience, “less is more” is a good way to go. Focus on 3-4 messages at most, but have a well thought out logic or list of assumptions behind the message. Also, often executives like to be asked to make a decision or have a request to deal with, so think of that and ask for it.

La comunicación efectiva en diferentes niveles de la organización implica necesariamente conocer a la audiencia, es decir, quiénes son, qué les importa y cuáles son sus expectativas. Esto permite captar el mensaje para que llegue de la mejor manera posible, no implica decirles lo que quieres oír, sino adaptar el mensaje para que fluya de la mejor forma posible. Por ejemplo, si el comunicado va a altos ejecutivos, es muy probable que el centro del mensaje sean los resultados estratégicos, los riesgos y oportunidades del proyecto. Si se está comunicando con el personal de primera línea, es posible que el foco sean los beneficios prácticos, los desafíos y las soluciones posibles a problemas.

Das tiefgreifende Verständnis Ihrer Zielgruppe ist der Schlüssel zu effektiver Kommunikation. Indem wir uns die Zeit nehmen, die Bedürfnisse, Wünsche und Erwartungen unseres Publikums zu verstehen, können wir unsere Botschaften so gestalten, dass sie resonieren und motivieren. Dieser Prozess des Verstehens und Anpassens ist grundlegend für den Aufbau starker Beziehungen und das Fördern von Engagement.

Start by understanding their roles, interests, concerns, and communication preferences. Tailor your message to resonate with each group, using language and examples relevant to their experiences and responsibilities. For higher-level executives, focus on strategic implications and outcomes, while with operational teams, detail practical applications and impacts. This audience-centric approach ensures your message is engaging and meaningful, facilitating clearer understanding and stronger connections throughout the organization

Al comunicarse con diferentes audiencias y niveles de la organización, la elección del medio de comunicación es relevante. Todo depende del propósito, la urgencia y la complejidad del mensaje, pudiendo ir desde una llamada telefónica, un correo electrónico o un mensaje de texto hasta una videoconferencia o una presentación. Elegir el canal correcto también ayudará a evitar la falta de comunicación, los malentendidos o la sobrecarga de información.

In addition, if you are likely to be having frequent conversations with an executive, at the start of the relationship, often good to explicitly ask for the medium they most prefer for specific types of communication.

Während digitale Tools in der heutigen Arbeitswelt unerlässlich sind, sollten wir kritisch prüfen, ob sie in jeder Situation die effektivste Wahl darstellen. Eine Alternative könnte sein, regelmässigere persönliche Meetings einzuführen, um tiefere Verbindungen und Verständnis zu fördern.

El estilo de comunicación debe adaptarse a la situación y la relación, esto implica ajustar la formalidad, detalle, emoción y persuasión para que coincida con las expectativas y preferencias de la audiencia objetivo. Por ejemplo, si se está comunicando con una audiencia senior, es posible que se use un estilo más formal, con argumentos, evidencia y recomendaciones claras y lógicas. Si la comunicación es con una audiencia de pares, es posible utilizar un estilo más informal y conversacional, con preguntas, comentarios y sugerencias, todo dependerá de la audiencia objetivo.

Impact delivery of communication as important as the content of communication. Unless one understand the audience and the nuances which matters to them, the communication has no meaning. Audience will only connect if the communicator is talking their language, content is articulated in relevant manner and will have an impact in their lives.

Every single person has their own history, experiences and academic formation, along with the education build as one has while growing up. The answer is to analyze the audience and identify the formation, social class and mainly the objective of your speech. Remember, Communication is to transfer an information effectively. So after identifying and studying the audience and the channel used to send the informations you need, adapt the speech is needed in order to guarantee the sending of the informations in a successful, effective and efficient way. Use graphical examples and analogies to facilitate the understanding of the informations you want to send.

Overthinking audience adaptation in communication, especially within a company, can be counterproductive. If your team was chosen for their alignment with your communication style, familiar through your videos, talks, and emails, drastically changing this style might seem insincere. Stay true to your direct and honest approach. This authenticity builds trust and encourages your team to follow your lead, knowing they're interacting with the real you, not a persona. However, remember that honesty doesn't negate the need for empathy in your interactions. Authenticity should always be balanced with understanding and consideration.

Die Anpassung des Kommunikationsstils an die Bedürfnisse der Mitarbeiter kann die Motivation und das Engagement deutlich erhöhen. Ein kurzes Fallbeispiel ist eine Abteilung, die durch regelmässige, informelle Kaffeetreffen einen spürbaren Anstieg in der Teamzufriedenheit und Produktivität erlebte.

En mi experiencia, el elemento diferenciador entre el éxito y el fracaso de una reunión y/o negociación es la capacidad de escucha activa, no se trata solo de enviar mensajes, sino también de recibirlos atentamente para responderlos cuando corresponda, nada mas latero que presenciar un monólogo, verdad?. Por lo tanto, escuchar activamente significa demostrar que comprende y respeta los puntos de vista de la contraparte, sus sentimientos y necesidades. Ojo con las señales verbales y no verbales, como sus palabras, tono, lenguaje corporal y expresiones faciales, ellas podrían definir el resultado de la conversación... También significa hacer preguntas abiertas, aclarar dudas, resumir puntos clave y reconocer comentarios.

As a leader, we need to sharpen our listening skills especially active listening. By listening we can become better leaders because we consider all inputs and feedback. By listening we may come to a better conclusion and decision because we have additional data from different angles. This will make us avoid bad decisions that may have negative consequences to the business.

Give your undivided attention to the speaker, acknowledge their message, and respond appropriately. Active listening helps in understanding the nuances of each conversation, tailoring your message to the audience's needs, concerns, and level of understanding. It builds trust and respect, facilitating more open and effective communication across various organizational levels.

Die Nachverfolgung ist ein entscheidender Schritt, um die Wirksamkeit unserer Kommunikation zu sichern. Indem wir Feedback einholen und die Umsetzung unserer Botschaften überprüfen, demonstrieren wir unser Engagement für den Erfolg und das Wohlergehen unseres Teams. Dieser kontinuierliche Dialog fördert eine Kultur der Offenheit und des gegenseitigen Respekts, die für jede erfolgreiche Organisation unerlässlich ist.

Effectively communicating with different audiences and levels within an organization also involves diligent follow-up. After initial communications, whether they're presentations, meetings, or emails, take the initiative to reach out and confirm understanding, address any questions, and clarify next steps. This not only ensures that your message has been comprehensively received and understood but also demonstrates your commitment to transparency and engagement. Following up helps in reinforcing key points, gathering feedback for improvement, and maintaining an open line of communication, all of which are crucial for effective organizational interaction.