Quels sont les moyens les plus efficaces d’engager les cadres dirigeants sur les réseaux sociaux ?

LinkedIn busca ser una plataforma atractiva para los profesionales de alto nivel, teniendo en cuenta que están ocupados y buscan valor, la mejor opcion para captar su atención es crear y compartir contenido relevante, ser pacientes y construir relaciones genuinas. Pueden tardar en responder a tus mensajes. No te desanimes si no obtienes una respuesta inmediata. Sigue interactuando con ellos y construyendo una relación con el tiempo. Céntrate mas en la calidad que en la cantidad de publicaciones. Encontrar múltiples publicaciones de la misma persona cada vez que entran a la red, tal vez no es lo que ellos estén buscando, se puede percibir como SPAM.

Follow them on LinkedIn and engage thoughtfully. Remember, the by product of engaging with the C suite, in the comments, means you are networking with all of their audience. Consider how you might use this approach to build overall awareness of you and your organisation. It was this approach that led to me being able to connect with not only a Global R&D lead at one of the worlds largest food brands - she saw my comment on the CEOs post, it lead to me connecting with the CEO too in the follow up.

Tu perfil de LinkedIn es tu plataforma para potenciar tu marca personal. Para ganarte la confianza de un ejecutivo C-Level te recomiendo 3 pilares: 1- Tener más de 20 recomendaciones en tu perfil de LinkedIn de otros C-Level. 2- Crear contenidos de valor, que muestren tu saber profesional. 3- Hacer comentarios inteligentes en las publicaciones de ejecutivos C-Level. Será una forma muy efectiva a llamar su atención. Si lo haces con constancia podrás iniciar conversaciones comerciales sobre una base mucho más confiable.

I like to use the Follow button to help keep tabs on executives but I'm also careful about how big I make my targets. Researching with intent takes time, focus and commitment. You can't do that easily with thousands of people (or even hundreds). So as you think about your targets and doing your homework on them for personalized outreach at some point, be selective about who represents the best alignment with your Ideal Client Profile criteria so you aren't putting in too broad of a persona to match. Expand that list if you must but do it with careful consideration. Better to focus on 25 audience members than 250 of them.

Engaging C-level executives on social media requires a strategic approach tailored to their preferences and priorities. Here are some tips on how to understand and connect with this audience: Research and Identify: Identify the Platforms: C-level executives often prefer certain social media platforms. LinkedIn is a common choice for professional networking, but some executives may also use Twitter or even Instagram. Research where your target executives are most active. Understand Interests: Look into the interests and professional topics that matter to C-level executives. Follow industry influencers and observe the content they engage with to get insights.

When engaging with C-level executives - remember they don't care about you or your business. What they will care about is if you solve a problem they have that will make their lives easier. It's always about the prospect, never about you.

CXO's don't have time. Their role in the business is to solve problems. Give them a solution to solve a problem that will save them time to focus on other problems. I don't really agree with sharing eBooks, Webinars or Blogs. They don't have the time for this. But I do think that catching their attention via posting regular content and liking/commenting on their posts is the way to get a foot in.

This is where exploding your content across many different adaptations can be a win-win. Yes, you can share things you've found, like recent studies. Nothing wrong with that. But when you've done a blog post, don't just share it. Really make an effort to draw a direct line from it to something that individual posted, shared, commented on, said in the news, etc. It's a level of personalization that keeps you out of the "All About Me" garbage can.

Providing value to engage C-level executives on social media involves understanding their interests, challenges, and preferences. Here are some strategies to provide value effectively: Share Relevant Industry Insights: Curate Timely Content: Share the latest industry news, trends, and reports that are relevant to the executive's sector. Stay informed about their industry challenges and share insights that can help them navigate those challenges. Thought Leadership Content: Create Original Content: Develop and share thought leadership content, such as articles, whitepapers, or research reports. Position yourself and your company as experts in the field, offering unique perspectives and insights.

I personally think the biggest mistake you can make is to do any private outreach without publicly contributing to a persons page / content. No one cares what you're selling - regardless of how great it is. Everyone is constantly being sold to and cold sales DM's without prior intentional, public, and HUMAN connection are going to stay ice cold! 🧊 The only way to warm up an online connection is to authentically and genuinely to build a public relationship without an intention of selling or receiving. Whatever you think your sending that has value is worthless if the recipient doesn't trust your intention enough to open the message because they don't know who you are. Don't be creepy!

"Bumping this up to the top of your email." "Dan. Thoughts?" "I still haven't heard from you." These and others like them are all total garbage because they do nothing to add rapport. What, do you think people are just waiting around for your email or that it was so compelling that surely they must have remembered it? Coming off this way suggests that you've overvalued your communication and taken your target's time for granted. Instead, until you hear otherwise, assume that every touch is a new one and has to deliver an insight, a solution, an intriguing question, etc. that gets them thinking anew. There is no story to your business with "Thoughts?" And don't make your audience feel absent-minded just because they didn't see your email.

You should not start a conversation off with a c-level executive on social media with a hi, and then wait for them to respond and engage you in a conversation. No matter how friendly they are to you in their comments. I have a ton of DMs that start off this way. Then if I do respond back, they then respond with how is your day? Most c-level executives appreciate a well thought out message, that gets to the point fairly quickly. We are not going to engage with you back and forth, for an hour explaining our business and what we do. It is important to know your customer or potential employer, do your research in advance. Know what the company does before trying to sell them or ask if they are hiring.

Research B4 Reachout Before reaching out, spend time researching the executive. Understand their company, recent achievements, challenges they might be facing. Content Creation Publish thought leadership articles and posts that are relevant to the challenges and interests of C-level executives. Your content should demonstrate your expertise and understanding of their industry. Engagement in Groups and Discussions Participate actively in LinkedIn Groups and discussions where C-level executives are likely to be present. Your participation should be meaningful – contribute to discussions, answer questions, and share relevant information.

Engaging C-level executives on social media requires a high level of professionalism and respect. Here are some guidelines to ensure your interactions are courteous and align with the expectations of C-level executives: Use Formal Language: Address C-level executives with appropriate titles (e.g., Mr., Ms., Dr.) unless they've indicated a preference for a more informal approach. Always err on the side of formality until a more casual tone is established. Mind Your Tone: Maintain a respectful and professional tone in all interactions. Avoid using slang, abbreviations, or overly casual language. Your communication should reflect a level of sophistication that resonates with their professional expectations.

Navigate the executive landscape with finesse: C-level leaders, guardians of time, demand respect and professionalism in the digital realm. Tailor your approach to their preferences, whether it's concise messages or detailed insights. Steer clear of social media faux pas—no excessive messaging, informal tones, or unnecessary tags. Uphold their privacy by refraining from unsolicited invitations and irrelevant posts. In the orchestra of communication, harmonize your tone with their expectations, ensuring every interaction is a symphony of respect and relevance.

Nurturing relationships with C-level executives on social media requires a strategic and consistent approach. Here are some tips to help you build and maintain meaningful connections over time: Consistent Engagement: Regularly engage with the executive's content by liking, commenting, and sharing. Demonstrate your interest in their perspectives and insights. Consistency is key to staying on their radar. Share Valuable Content: Continue sharing content that provides value to the executive. This could include industry insights, thought leadership pieces, or relevant news. Tailor your content to align with their interests and professional priorities. Personalized Interactions: Personalize your interactions by referencing specific aspects.

Destaca la necesidad de una investigación profunda antes del contacto, utilizando herramientas como LinkedIn Sales Navigator. El segundo punto, "Aportar valor", enfatiza la importancia de evitar la presentación directa de productos y centrado en ofrecer contenido relevante y personalizado. La etiqueta y profesionalismo, designadas en el tercer punto, "Sé respetuoso y profesional", son clave al adaptar el tono a las preferencias de los ejecutivos. Por último, "Nutre la relación" destaca la persistencia y paciencia para establecer una conexión a largo plazo, utilizando diversos canales y demostrando ser un asesor de confianza.

In my experience, C-level executives usually need more than the average touchpoints before making a buying decision. They are also mostly busy and will not always be online. So, to engage with them effectively, create touchpoints through your content, invite them to live events, keep a lead tracker and follow up regularly with them. If you have access to their email address or you know someone who can make a direct introduction to them, leverage that as well. I hope this helps!

The secret to nurturing relationships lies in the alchemy of authenticity and consistency. Cultivate relationships with C-suite leaders on social media, treating it as a journey, not a destination. Aim to create an enduring and impactful connection, positioning yourself not just as a contact but as a trusted advisor and reliable partner in their professional journey.

To build a relationship with executives, try sharing useful industry news and insights with them, showing you understand their business needs. Engage with their social media posts by adding thoughtful comments to show you’re paying attention. And when you message them, make it personal by mentioning something from your previous conversations, to show them they're not just another contact in your list.

Measuring and optimizing your efforts to engage C-level executives on social media is essential for achieving meaningful results. Here's a guide on how to measure, analyze, and optimize your social media strategy: Measurement: Engagement Metrics: Track likes, comments, and shares on your content. Analyze which types of content receive the highest engagement from C-level executives. Follower Growth: Monitor the growth of your follower base, especially those who are C-level executives. A steady increase indicates that your content is resonating with your target audience. Click-Through Rates (CTR): Measure the CTR for links in your posts. This provides insights into how often executives are clicking on your content.

Timing is Everything: Timing is key, like telling a joke at just the right moment. Post when execs are most likely scrolling—timing is your punchline.

Para engajar executivos de nível C nas redes sociais, pense em: Comunicação Clara e Honesta: Transmita sua mensagem de forma direta e genuína. Empatia: Tente entender suas perspectivas e interesses. Consistência: Seja regular e consistente em suas interações e conteúdos. Valor: Ofereça conteúdo que tenha relevância e valor real para eles. Diálogo Aberto: Encoraje conversas e esteja aberto a ouvir e responder.

Google it! If you know more about your C-Level target, it will help to find a better way to have a conversation about topics they like. Understanding their interests and professional background can lead to more meaningful and engaging discussions. Researching their past articles, comments, and likes can give you insights into what matters to them, allowing you to tailor your conversation accordingly.

To effectively engage with executives on LinkedIn, it is important to take a strategic approach. One way to do this is by sharing professional updates that showcase your expertise and industry knowledge. Additionally, joining relevant groups can help you connect with like-minded professionals and stay up-to-date on industry trends. Finally, when connecting with executives, it's important to be intentional and thoughtful in your approach, taking the time to personalize your message and highlight any shared interests or connections. By following these tips, you can make the most of your LinkedIn presence and build valuable relationships with key decision-makers in your industry.