Vous êtes confronté à de vagues retours dans la recherche marketing. Comment la décrypter et agir efficacement ?

When market research yields vague findings, deciphering insights requires even more careful analysis and interpretation. First, review the data to identify patterns and trends. Look for consistencies and inconsistencies in respondent feedback. Then, consider the context and research objectives to inform your interpretation. Drill down into specific data points and quotes to uncover underlying sentiments and needs. Finally, triangulate findings across different data sources and methods to increase validity. By applying these strategies, you can distill vague findings into actionable insights that inform business decisions.

When faced with vague feedback in marketing research, I use the following approach: 1) Ask clarifying questions to understand the context and intent behind the feedback. 2) Look for patterns and themes in the feedback to identify underlying concerns or needs. 3) Use open-ended questions to gather more specific and actionable insights. 4) Analyze the feedback through the lens of our marketing goals and objectives. 5) Develop a plan to address the feedback and measure its impact. By following this approach, we can turn vague feedback into actionable insights that drive marketing strategy and growth.

Si analizamos bien los estudios de mercado actuales, casi todos están embotellados en los mismos formatos, son pocas las empresa que se estaban dedicando a innovar, a estudiar a su cliente, a saber su necesidad el mirar que desea y sobre eso tu puedes entender y hablar el idioma que tu cliente busca y necesita para aplicar lo que tu con la herramientas que se uso, sepan cual es la diferencia que buscan.

To handle vague feedback in marketing research, seek clarification, identify common themes, and prioritize key issues. Collaborate with your team for diverse insights and align feedback with your objectives. Implement small changes incrementally and keep feedback providers updated. Reflect on outcomes to refine future approaches.

When recieving vague feedback I go back to the project objectives and into the detail of what we have to see how we can get the most from it. Are any themes coming through more from one segment than another? Can we draw some top level hypothesis. What other data either externally or internally can we use to explore our hypthothesis. From there I put together a final report - with actionable insight, but if necessary highlighting any gaps there maybe.

Here's how to turn "meh" into "meaningful": Ask for Specifics: Politely inquire about what aspects of the campaign felt unclear or lacked impact. Egs are Golden: Request specific examples of what "didn't resonate" to pinpoint areas for improvement. Offer Options: Provide multiple interpretations of the feedback and ask which one aligns best with the researcher's point. Focus on "Why": Understanding the reasons behind the feedback will help you address the root cause of the issue. Seek Further Explanation: Don't hesitate to ask clarifying questions to ensure you're working with a shared understanding. Seeking clear explanations, you'll transform vague feedback into actionable insights that drive impactful marketing campaigns.

Sometimes you need to experiment with alternative ways to cut the data. For example, I once conducted a buyer survey where the results when looked at through the lens of typical demographics weren't meaningful. Then a colleague had the idea to look at the results by age cohort - something we hadn't done before. Bingo! Clear trends in some questions (not all) sprang up and took us in new directions.

With vague feedback, it is critical to adapt changes as per the feedback shared by the client. Most of it requires adjustments and application of new modes of approach to ensure we are sync what client needs from us. Also, with these above actions we must closely monitor to ensure changes are bringing positive impact. With timely monitoring, we must adapt better approaches and enhance quality to improve on daily basis.