Comment concevoir une communication visuelle inoubliable ?

As a designer, before designing an unforgettable visual communication, you need to identify the purpose of that designs This will guide you in know the right design elements to use for the design. It will also help you to know the audience the design is meant for.

It's essential to understand the target audience and tailor the visuals to resonate with their preferences, values, and cultural context. A strong concept or narrative always serves as the foundation, providing cohesive and engaging storyline that viewers can connect with emotionally. Employing simplicity, and cultural nuances in design, where each element serves a purpose, enhances clarity and memorability.

Effective communication, through any medium is dependent on if the message you’re trying to convey is received and understood with clarity and purpose. To attain the highest level of clarity and resonance with the target user, one needs to put in effort to empathise with the user, understand them and their perception of the world. User research is of utmost importance in crafting visual experiences and clear communication.

First of all, nail down your goals. Who's your audience, and what do you want them to feel or do? Once you're crystal clear on your purpose, choose a style, tone, and content that fits the bill, making your design both impactful and memorable.

The first thing to do is write down whatever pops in your head first, then trash them. If it popped in that quickly, chances are, it did so for others as well. You want to be unforgettable, but more importantly, you want to be original. What I try and do is think about patterns, connections of things that are normally not connected—like how Dali saw the world and how negative spaces may influence your visualizations. Think about how colors can be stripped down, muted, or overly saturated. Perhaps type becomes the main visual, or takes a backseat or maybe even merged with a photo. Have a palette of images, type, and color, and play with them like they were clay. Once you have something, deconstruct it to play further.

Hierarchy is always a powerful tool. I see a visual representation of this on social media periodically that tells you what you will read first. If you understand the principles of hierarchy you can create very visually pleasing and informative designs. Whether you want to give quick bits of info or draw the viewer in, having a hierarchy of info will give whatever end viewer needs.

I would also add that the hierarchy guarantees the passage of information which is one of the functions of a successful visual.

Many designers believe that only size controls the visual hierarchy, and others believe that only the arrangement controls this, but color, contrast between the element and the background and the spaces around the element are also important factors that control the sequence. Working with the visual hierarchy is the great way to say all you need in the message and make sure that your audience will focus on the information you need them to know first by controling the eye moving rythm.

When making a design stick in people's minds, play with stuff like big headlines, bright colors for action, and give things some space. Make important stuff pop with size and color tricks. Just go with the flow so it's easy for peeps to follow along. Keep it fun, and your design will be the one people can't forget!

A fórmula é: Percepção visual aplicada. Orientar a leitura e auxiliar a compreensão é mandatório para organizar visualmente toda a peça de design. Aqui vale aplicar toda a sua cultura visual, e se você está gerando poucas propostas, talvez seja necessário pesquisar melhor.

Using design principles is essential to creating visually compelling content that people will remember. These fundamental guidelines—balance, harmony, unity, proportion, emphasis, and rhythm—help to create a cohesive and aesthetically pleasing design. By using these ideas to your visual communication, you may create focal points, build a harmonious balance, and add movement and dynamism. For example, utilize harmony to create a unified tone and mood, balance to distribute visual weight evenly, and accent to draw attention to particular components. Your visual communication will be more impactful and effective overall if design principles are incorporated.

consider the context in which the design will be viewed. Will it be on a small screen or a large billboard? Will it be viewed in print or online? This can impact how you approach the design and what elements you choose to include.

Los principios del diseño son como el equilibrio, la alineación, el contraste y la repetición son herramientas fundamentales. En mi enfoque, utilizo estos principios para crear una armonía visual que atraiga y mantenga la atención, generando una experiencia cohesiva y agradable. La aplicación consciente de estos principios puede transformar un buen diseño en uno inolvidable.

I would also add that alignment is a fundamental principle in design. Whether it's an image, a block of text, a title or a logo, alignment allows you to create structure in the content.

Tener claro los principios de diseño así como las leyes compositivas son un punto de partida fundamental a la hora de empezar a diseñar. Ayudan a crear diseños visualmente atractivos y eficaces. Proporcionan un marco para organizar elementos visuales y pueden marcar la diferencia entre un diseño confuso y uno que comunica eficazmente su mensaje. Los principios de diseño son cruciales en los casos en los que la claridad, el impacto visual y la participación del usuario son esenciales.

When we focus on visuals, which not only attract people but also compel them to make a purchase. And if you use your best content within visuals, people ultimately press a save botton to not forget later. This is how unforgettable visual communication beats.

Think of right visuals like ingredients for a dish. Everything works together. The same way visually speaking whole visual direction must come together to play its role to achieve the design goal in such a great way that it creats compelling and unforgettable visual.

You should be smart enough to know which visual is suitable for what message. You have to connect with your audience and to deliver the message to their minds, you have to use relevant images.

In a clear and concise manner! By selecting appropriate visuals, you can convey your message and engage your audience. However, it's important to ensure that the visuals align with your purpose and are not just included for the sake of esthetics, or your personal preferences (if working for a client etc., and you are following their branding guidelines).

Yes, you need to choose strong, relevant images that reverberate with your audience. I always prefer pexels to choose HD images.

Indeed! Fonts make your pictures better. They help explain, show, or convince. Use them carefully. Think about if people can easily read and understand the text written. Use text for titles, descriptions, or messages. Fonts help organize and make things look good :)

😊 One thing I have found useful is not to use a different font each time you use it, you should have one or two fonts that will be used throughout the branding so as not to confuse the user.

Typography is probably the toughest part to learn.. Once you master it, it will take your designs to the next level. One resource that helped me greatly with typography is "The Futur" YouTube channel.

What personally helped me manage text and typography is thinking of type like a character in a story. Asking questions like “What is their personality?”, “What is the story they are trying to tell?” and “how does it fit into the overall theme? In order to drive a brand’s story forward. Type plays such an important role in the design we forget how much of a difference it truly can make! Keep in mind that no matter what type you choose, make sure it aligns with brand guidelines, meets legibility /readability standards, and fits the story you want to tell!

Die richtige (oder falsche) Schriftwahl kann die Botschaft des Textes prägen – oder gar verändern. Sie kann Emotionen hervorrufen und entscheidend sein, ob die Zielgruppe sich angesprochen fühlt oder eben nicht.

And the finale is: Try it out and Make it Better Once you've designed your visual stuff, it's time to see how good it really is. Look at it from different angles like how it looks, if it works well, and if people can use it easily. Ask the people you made it for, your clients, or friends what they think. Find and fix any mistakes or things that don't match. Use their thoughts to make it even better. It's like a last check before saying, "This is it!"

The only right way to get the right visual communication is to test it with users. Designing beautiful UI can be difficult for people to use. I have seen some amazing UI but with horrible usability. I’m always amazed by how much you can get from talking to just 3 users. Test, iterate and test again

Test. Test. Test. Every message should be tested. Run it by a small segment of your audience. Build a trusted group of customers you can share beta designs with for feedback. Ask people outside your audience and outside your personal comfort zone. People you would never normally talk to sort of thing. They can offer you perspectives you can't dream of.

Consistency, consistency, consistency - make sure your design communications look like they belong together - link different collateral with consistent elements - colours - typography styles - and get feedback throughout the process, there's nothing worse finding out you missed the mark with your final designs - when your first ideas might be fundamentally wrong.

Leverage AI-driven analytics and user feedback to continuously test and refine your visual communication. A/B testing can help identify the most effective elements, ensuring that your visuals evolve based on real-time insights and preferences.

Unforgettable experiences require a high level of attention to detail. The designer needs to plan the project thoroughly and consider all the aspects related to the objective, market, audience, etc. After the planning, the execution phase needs to follow the same strict attention. Every part of the design makes a difference in the viewer's experience!

Simple answer. Know who you're designing for. Without empathy for your clients or their consumers, you're essentially designing for yourself. And if that's the case, you're an artist, not a designer.

Since its about unforgettable, its clear that the visual should hit the viewer's mind with something unique and easily memorable. To achieve this there may be different ways to do it, which depends on the audience and their specifications. Design principles like repetition can also play a huge role when it comes to memorable and placing the visual in consumer's mind.

Design is a many-headed beast and designers come in all shapes and sizes. If designing Tees isn't your thing, try web design, and if that isnt your vibe try branding, etc... find your niche where you feel inspired. You don't always have to fit a square peg through a round whole

There is no right or wrong to this stuff, there are guidelines, grids, and parameters and you need to know those things. But really good designers are the ones that know so well what those things are that they know when to break, evolve or push them. People always want to do Pirate S#!t but to do that you have to believe in rules so you can break them.