Comment gérez-vous les demandes de dérive ou de modification de portée des clients des arts graphiques?

Scope creep is virtually inevitable no matter what is agreed on up front, especially if the designer is creating from scratch. The translation of a client’s idea to a first proof will often need to be reworked in some capacity. A great way to minimize revisions is for the client to provide a vision board, if you will, of references from other projects and outside inspirations before the designer starts. This will provide the designer with greater insight into the tone, color palette, imagery, and cohesiveness of a project.

Address scope creep or change requests by maintaining clear communication, revisiting project objectives, and assessing the impact on timelines and resources. Prioritize transparency and, if necessary, negotiate adjustments to the project scope and budget to ensure mutual understanding and satisfaction.

Project or scope creep happens. It's best to have a detailed brief of the design project in writing. I also like to discuss it verbally. Not everyone reads the brief so I find having a conversation benefits both parties. Let the client know if the project extends over a certain time or more graphics are needed, that it will incur more costs so they are not taken off guard.

I think this is going to happen eventually to every designer. I think this happens because we're eager to facilitate and make money. However, clients don't always understand the fundamental rules of engagement with graphic designers. Just because you pay, doesn't mean your always right. I've had to have face to face discussions to clear the air and get on the same page with folks. As a designer, your job is to communicate clearly and solve business problems in creative ways. So from the beginning before signing the big contract, get a feel for what type of client you may work with. Believe me, you don't want the headache and extra gray hairs from an individual who is incompetent and stubborn.

Communicate clearly and set expectations early. When changes come up, explain how they will affect the project and the cost and provide a new estimate and timeline. Make sure all changes are written down and agreed upon to keep the project on track.

The important thing about communicating with the client really boils down to making sure that you are both on the same page. If your final result does not align with the ultimate vision, or need of your client, then a lot of time and effort will be wasted, not to mention the bad reputation that this project may cause for you. Being in regular communication with your client will guarantee that the project is always on the same track towards the same goal. If the client wishes to change the approach while the project is still in progress, it is more likely that changes can take place and the client’s needs may be therefore addressed. Communication is what allows the opportunity for a successful project to take place.

Effective and consistent communication with clients is paramount in ensuring successful project outcomes. Prior to commencing logo design work, clients are provided with a comprehensive logo questionnaire to describe their preferences and requirements. Subsequently, upon receipt of the completed questionnaire, I schedule a consultation call to review the submitted information in detail, thereby ensuring the client's active involvement in the design process.

In instances where a client submits a change request deemed reasonable and incurring minimal costs, it is customary to entertain negotiation either at no additional charge or through an amicable agreement to maintain a positive client relationship. However, when the requested changes entail significant costs, it becomes imperative to engage in negotiations aimed at securing a mutually beneficial solution, ensuring profitability while maintaining the perception of reasonableness from the client's standpoint.