Quelles sont certaines des tendances émergentes de la publicité en ligne qui vous enthousiasment?

The world of online advertising changes faster than a chameleon on a rainbow, but I'm particularly excited about a few color-changing trends. Firstly, there's the rise of shoppable posts - it's like window shopping, but with instant gratification and no actual windows. Secondly, the increased use of Augmented Reality (AR) ads offers an immersive and interactive experience - like being in a sci-fi movie, but you can still wear your pajamas. And last but not least, the continued evolution of Artificial Intelligence in personalizing ad experiences is like having a very savvy shopping assistant who knows exactly what you want before you do.

Interaktive Anzeigen sind eine gute Möglichkeit, sich von Mitbewerbern abzuheben. Nutzer erwarten heute einfach mehr als nur Standardwerbung. Sie wollen Inhalte, die relevant, ansprechend und personalisiert sind. In vielen A/B Tests haben wir herausgefunden, dass Interaktionsmöglichkeiten zu deutlichen Performancesprüngen führen können. Kann ich nur jedem empfehlen!

Interactive ads are a game-changer for online advertising. They turn passive viewing into active engagement, letting users play, explore, and connect with your brand in exciting ways. Imagine users trying on your products virtually or earning rewards for engaging with your content—it's not just about grabbing attention, but also about creating memorable experiences that drive real results.

Excited about the New Features Coming Up in Google Ads - Here are My Favorites: ✅ AI Based Asset Generation → Yay, no more boring Stock Images for customers with no creative assets ✅ Enhancing Existing Images → Nice - No more switching from Canva back to Google just to change the Background or Resize an Existing Image. ✅ Conversational Chat Bot Helper → You can do all of the above by chatting with AI - Hoping this will be better than the Existing "Recommendations" Tab and the human Google Account Strategists ;) Looking forward to seeing those roll out in DACH!

Wir nutzen KI im Bereich Prospecting schon länger. Man gibt eine möglichst große Auswahl von Produkten über externe Datenquellen ins System und überlässt der KI, eine Auswahl zu treffen. Nach einer gewissen Zeit werden dann die Produkte übergewichtet ausgespielt, die häufiger geklickt werden. Wichtig ist, die Kampagne nicht zu früh zu stoppen. Die KI braucht einfach etwas Zeit, zu lernen.

En mi opinión el uso de la IA tendrá un gran impacto porque muchas de las plataformas de compra de publicidad digital (Google, Facebook, TikTok Ads) están agregando complementos para crear mejores anuncios. Así que resumo sus beneficios en 3: 1. Será más ágil crear campañas. Con toda la data histórica de tus anuncios, las plataformas de publicidad podrán construir mejores anuncios, recomendarte copies y sugerir audiencias. 2. Podrás crear anuncios gráficos más rápido usando Midjourney, Dall-e o similares, por lo que ya no tendrás que invertir mucho tiempo en pensar qué mostrar en tus campañas. 3. El análisis de datos será cada vez más soportado por IA. Herramientas como ChatGPT plus que te permite analizar datos o Claude.

💡 First Tests with Spotify Ads: - CPMs are Low <7 € (Similar to Tik Tok) - Good CTR and Clicks are Tricky in General - So far mainly an Awareness Channel - Free Audio Ad Feature based on your Transcript is a nice and quick Start - I recommend making your own Audio Variations as the Next Step. - Probably one of the most underrated Channels to Stay top of Mind, since not many Advertisers are using it

AI audio generation has advanced significantly in 2023. It now offers possibilities to create and place your own ads (using self serve programmatic platforms) no matter how small your budget. I’m based in Ireland and I can create AI audio ads, with US AI voiceovers and have those ads placed on podcasts in the States in a few days.

We develop and deliver short-form 1-3 minute video productions and a global multi-user, multi-channel private label streaming and ondemand video platform and promotion to our 30K audience on Linkedin in the largest Linkedin Group for MSP/MSSPs and find that people love them now with more than 1,300 on ChannelPartner.TV sorry about the self-promo but helps set the stage for the future as viewers love "just enough, just in time" media.

One exciting development is the rise of privacy-centric advertising technologies, such as contextual targeting, which relies on the content of a webpage rather than user data. Another trend is the growth of first-party data strategies, where businesses leverage data collected directly from their own channels to create personalized ads while respecting privacy. Enhanced user consent management tools are also gaining traction, allowing users to have more control over their data and preferences.

Where there is content, there are advertisements. In today's digital environment where customers have more control over the types of ads they see and whether they ads at all, what do they expect and prefer from online video experience? According to new research report of Connatix, consumers are happy to watch ads in exchange for the content they desire, but they do have some stipulation related to the viewing experiences. So, it's important for brands and advertisers to have a balanced ad strategy that protects, rather than disrupts, the viewer experience. Customers notice and prefer ads that are related to the contextual connection and their personal interests. It makes your ads stand out and convert.

The "tiktokisation" does not stop at online advertising either. While image ads rely on copy and scrollstoppers to convey the desired impression, video ads use motion and sound to capture the attention of the visitor.

 Videos are more effective in conveying a tailored message to the target audience. The video snippets that you can use for your online marketing are extremely diverse - Interview snippets - Webinar snippets - Product videos - Demo videos - Testamonials are just a few of them. You can use them (video ads) at all stages of your marketing campaign Be it awareness, consideration, conversion campaigns.

Videoelemente lassen sich sehr gut in HTML-Display-Ads integrieren. Sie sind dann Teil der Animation und tragen dazu bei, dass man die Aufmerksamkeit des Users gewinnt. Man ist mit der eigenen Werbung ja leider nie alleine zu sehen, sondern konkurriert mit vielen weiteren Anzeigen.