Addict Mobile

Our team is back from App Promotion Summit Berlin! 💡Industry events are always a great opportunity to connect with peers, share ideas, and explore the challenges shaping the mobile market. 🤝Thanks to everyone who stopped by for a chat Mateo Andres Delgado, Lara Garit, Jean Francois Grang, Emilie Walsh, Laurent Libano, Susan Moran, Elena Schad, Arthur Novarina, and many others! 👋 Until next time, #APSBerlin! Florence Hocquet Kevin Rubio Valeria Garrido Contreras

💡 Wondering how to better align your #UA and monetization strategies? Hybrid monetization boosts #ROAS by 57% compared to IAP for mid-core Android apps. 📊 And this is just one of the many insights highlighted in AppsFlyer’s new State of App Monetization report. Inside, you’ll also find: • ROAS and ARPU benchmarks across IAA, IAP, hybrid, and subscription models. • Paid vs. organic revenue trends. • The impact of free trials on subscriptions. • Insights on daily active users and paying users. 👇See the full report in the comments below.

👾Since 2023, Addict Mobile has been supporting First Pick Studios with their #UA strategy for Endless Wander, their first-ever game that’s already surpassed 1 million downloads. By rolling out a phased approach, starting with a well-executed soft launch, Addict Mobile helped the studio tackle the challenges of self-publishing and unlock profitability. 📊+160% ROAS 📊x2,5 Budget 📊+400 Creatives produced 🙏 Thanks Timothy Bellaiche, Damien Blanc for the trust! 👇 Link in comments below! Nicolas Deutsch Alejandro Martin-Artajo

🤝 Great partners drive great results. That’s why we’re proud to be one of Moloco's certified partners! During last month's visit from Mateo Andres Delgado and Olga Shipunova, part of our team earned their certification. A milestone that further strengthens our collaboration. At Addict Mobile, Moloco’s advanced machine learning technology helps us deliver impactful UA campaigns by: ✔️ Identifying high-value users ✔️ Optimizing spend ✔️ Achieving measurable results Together, we’re pushing boundaries and delivering results that make a real difference for our clients. Learn more about this collaboration in the comments below! ⬇️ Antonin Do Espirito Rayan Sarkis Alexis Droux Leo Abtroun

🎨 Creative testing isn’t just about trying everything, it’s about finding what truly works. At Addict Mobile, we’ve developed a 3 phase approach that simplifies the process of identifying top-performing #creatives. Curious to learn more? 🧐 Carla Vassalo, Team Lead UA, breaks it down step by step !

🌐 Catch up on the latest #UA and #mobile industry news with our November Digest! This month’s highlights: 1️⃣ Meta continues to introduce new features 2️⃣ TikTok announces Symphony Creative Studio 3️⃣ Moloco’s Beyond Borders report 4️⃣ Adjust and AppLovin’s Mobile app trends: 2024 Edition Want more? 📲 Check out the full article on our website for deeper insights and actionable takeaways!

⌛App Promotion Summit Berlin is just around the corner! Meet the team booth 9 to learn how Addict Mobile can help with #UA, #app #growth, #creatives, #UGC and so much more! 🤝 Heading to Berlin? Reach out to book a meeting: Kevin Rubio, Head of Sales Valeria Garrido Contreras, SDR Florence Hocquet, CMO Can’t wait to see you there! #APS #APSBerlin

🎨Finding winning #creatives is complex, but it doesn’t have to slow you down. Whether you’re running big campaigns or starting small, creative testing lets you test smarter, optimize better, and make every creative count. 👉 Swipe through to discover the 3 key steps to test your creatives! Nicolas Deutsch Antonin Do Espirito

👩💻 Meet Carla Vassalo, Team Lead UA and UGC Manager at Addict Mobile! ✨ Carla joined us in 2022 as a #UA Manager and hasn’t stopped growing since. Today, she juggles campaign management, #UGC production, and guiding her team, all while keeping performance at the forefront. ➡️ In her interview, Carla shares how she balances it all, why UGC is reshaping UA strategies, and, the unique challenges of working with content creators.

The hard reality of #creatives in #UA: According to AppsFlyer, 90% of ad spend benefits only 10% of ads. At Addict Mobile, we’ve seen it firsthand. 👉 For one of our gaming clients, after testing over 450 creatives, just 1.5% proved to be true winners. So, how do you optimize your creative process to focus on what works, without wasting time or budget? In our latest article: ✔️ We outline a three-phase approach to creative #testing ✔️ Adaptable to any budget ✔️ Designed to help you identify the visuals that make a real difference ⬇️ Discover how it works Antonin Do Espirito Nicolas Deutsch