AMZ Pathfinder

Our weekly Amazon Bulletin provides the latest updates and practical strategies to help businesses scale on Amazon. Here’s what’s inside this week’s edition: 🚀 #𝐀𝐬𝐤𝐉𝐮𝐧𝐠𝐥𝐫 𝐰𝐢𝐭𝐡 𝐄𝐱𝐩𝐞𝐫𝐭 𝐈𝐧𝐬𝐢𝐠𝐡𝐭𝐬 𝐟𝐫𝐨𝐦 𝐂𝐎𝐑𝐄: Experts break down bidding, conversion optimization, and budget management in this must-watch episode. 📊 𝐀𝐦𝐚𝐳𝐨𝐧’𝐬 𝐀𝐝 𝐋𝐚𝐧𝐝𝐬𝐜𝐚𝐩𝐞 𝐒𝐡𝐢𝐟𝐭𝐬: More sponsored listings and off-Amazon ads are making organic placements tougher. 📦 𝐀𝐦𝐚𝐳𝐨𝐧’𝐬 “𝐒𝐡𝐢𝐩 𝐖𝐢𝐭𝐡𝐨𝐮𝐭 𝐚 𝐁𝐨𝐱” 𝐏𝐨𝐥𝐢𝐜𝐲: Brands must adapt as Amazon enforces new packaging rules, impacting logistics and supply chain strategies. 🛍️ 𝐀𝐦𝐚𝐳𝐨𝐧’𝐬 𝐁𝐢𝐠 𝐒𝐩𝐫𝐢𝐧𝐠 𝐒𝐚𝐥𝐞 (𝐌𝐚𝐫𝐜𝐡 𝟐𝟓-𝟑𝟏): Deal submissions are open until March 17. Find out how to maximize your sales during this seasonal event. 📰 𝐀𝐦𝐚𝐳𝐨𝐧 𝐑𝐞𝐭𝐢𝐫𝐞𝐬 𝐈𝐧𝐬𝐩𝐢𝐫𝐞 𝐅𝐞𝐞𝐝: The TikTok-style shopping feed is gone. Amazon now has AI-powered discovery with Rufus. #AmazonSelling #EcommerceInsights #AMZPathfinderBulletin #SellerSuccess #AmazonUpdates #NetworkingEvents 

🚀 Scaling Your Ecommerce Business? Let's Talk Strategy! 💡 Join us for the upcoming webinar: 𝗧𝗵𝗲 𝗖𝗼𝘀𝘁 𝗼𝗳 𝗦𝗰𝗮𝗹𝗶𝗻𝗴: 𝗕𝗮𝗹𝗮𝗻𝗰𝗶𝗻𝗴 𝗔𝗱 𝗦𝗽𝗲𝗻𝗱 𝗮𝗻𝗱 𝗙𝘂𝗻𝗱𝗶𝗻𝗴 𝗶𝗻 𝗮 𝗖𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝘃𝗲 𝗠𝗮𝗿𝗸𝗲𝘁𝗽𝗹𝗮𝗰𝗲 📅 Date: March 4th ⏰ Time: 11 AM - 12 PM EST Learn from industry experts at YARDLINE & AMZ Pathfinder on the following: ✅ How to optimize your Amazon ad spend for max ROI 📈 ✅ Smart funding solutions to scale without overextending 💰 ✅ Real-world examples of brands that nailed the growth vs. cash flow balance 🔥 Don’t let scaling challenges hold you back—get the insights you need to grow profitably! 📩 Register now and take your business to the next level: https://lnkd.in/gPFe_BwK #EcommerceGrowth #AmazonAds #FundingForSellers #ScaleSmart #EcommerceWebinar

𝟴 𝘁𝗼 𝗔𝗺𝗮𝘇𝗼𝗻 𝗔𝗱 𝗠𝗶𝘀𝘁𝗮𝗸𝗲𝘀 𝘁𝗼 𝗔𝘃𝗼𝗶𝗱 Amazon’s advertising revenue soared by 23% in 2023, surpassing $38 billion. This rapid growth highlights the power of Amazon PPC in boosting product visibility and sales. However, running successful ad campaigns requires strategy and an understanding of the relationship between paid and organic performance. In our latest blog with Snowball Creations, we break down the common Amazon ad mistakes to avoid for better results. Read more 👇 https://lnkd.in/gBan4QbR #AmazonSellers #eCommerce #AmazonAdvertising #AmazonPPC

🔍 The Baby Goods Products Market on Amazon is Growing Fast! It is projected to reach $13.6 billion by 2026—so now is the time to take advantage of this growth. Get our free guide to discover how to: ⚡ Meet Amazon compliance standards 📢 Build a standout brand story 📈 Scale your business with proven strategies And more! Download it now to get started! 👇 https://lnkd.in/g4wKkNgb #AmazonSellers #BabyProducts #EcommerceSuccess

Chris McCabe connects with Brent Zahradnik from AMZ Pathfinder to explore how Amazon agencies help brands navigate not just the holiday rush but also the strategic follow-through into Q1. They delve into essential post-holiday strategies for assessing past performances and preparing for the new year with effective advertising and inventory management.

🤔 Could Pre-Loved Home Goods Be Your Next Profitable Venture? From vintage furniture to premium appliances - discover how to build a sustainable, profitable pre-loved home goods business on Amazon Renewed. Swipe to unlock proven strategies for the Amazon Renewed program. Learn to spot value, restore brilliance, and maximize profits. #AmazonSellers #eCommerce #ProductListings #AmazonUpdates #SellerCentral #OnlineRetail

𝗖𝗵𝗲𝗰𝗸 𝗼𝘂𝘁 𝗛𝗼𝘄 𝗔𝗺𝗮𝘇𝗼𝗻 𝗗𝗦𝗣 𝗛𝗲𝗹𝗽𝗲𝗱 𝗔 𝗩𝗲𝗴𝗮𝗻 𝗦𝗸𝗶𝗻𝗰𝗮𝗿𝗲 𝗕𝗿𝗮𝗻𝗱 𝗦𝗰𝗮𝗹𝗲 𝗣𝗿𝗼𝗳𝗶𝘁𝗮𝗯𝗹𝘆 📊 In just 10 months, we introduced 1,000+ new customers, boosted repeat purchases, and grew Subscribe & Save enrollments - proving that Amazon DSP isn’t just for the big players. When this fast-growing vegan skincare brand needed to push its Amazon advertising to the next level, it turned to AMZ Pathfinder - and the results were game-changing. By leveraging Amazon DSP, we helped a vegan skincare brand: ✅ Attract new customers while retaining loyal buyers ✅ Optimize ROAS without overspending ✅ Expand brand awareness through strategic retargeting & video ads ✅ Enhance reporting insights to make data-driven decisions 💡 The secret? A balance of aggressive yet strategic ad spending, plus seamless communication between our teams. By working closely together, we fine-tuned their DSP campaigns and delivered sustainable growth without sacrificing profitability. 🔍 Learn more about the strategy we used to achieve this 👇 https://lnkd.in/guBap8Pi #AmazonDSP #EcommerceGrowth #AmazonAdvertising #ClientSuccess #SkincareBrand #AMZPathfinder

🔴 LIVE Amazon PPC Coaching! #AskJunglr is bringing in special guests from CORE® Community to answer your PPC questions.🔥 🗓 Date: Thursday, February 13th ⏰ Time: 12pm EST | 11am CST | 9am PST 📍 Live on Facebook, LinkedIn, and YouTube! Don’t miss this chance to get personalized Amazon PPC advice from top ad experts! See you there! Linkedin: https://lnkd.in/g7JyHBXF Facebook: https://lnkd.in/gqMD6sJr Youtube: https://lnkd.in/gfjScJCj #AmazonPPC #AmazonSellers #Ecommerce #AmazonAdvertising

👗 𝗖𝗮𝗹𝗹𝗶𝗻𝗴 𝗮𝗹𝗹 𝗳𝗮𝘀𝗵𝗶𝗼𝗻 𝗯𝗿𝗮𝗻𝗱𝘀! 🚀 If you're looking to scale your brand and stay ahead of the competition, our latest ebook is your ultimate guide. Inside, you’ll find: 🎯 Advanced customer research techniques to attract the right buyers 💫 Influencer marketing tactics to expand your brand’s reach 📊 Proven listing optimization strategies to improve visibility ✨ Secrets to creating Premium A+ Content that converts 🔥 Exclusive Gen Z marketing strategies to capture the next-gen shoppers PLUS: A real-world case study showing how we helped a T-shirt brand grow 44.67% YoY in revenue! Don’t miss out—download the ebook today! 👇 https://lnkd.in/gFAtuw-b #AmazonExperts #FashionBrands #EcommerceSuccess #AmazonFashionSellers

📦 𝗨𝗣𝗦 𝘁𝗼 𝗖𝘂𝘁 𝗔𝗺𝗮𝘇𝗼𝗻 𝗦𝗵𝗶𝗽𝗺𝗲𝗻𝘁𝘀 𝗯𝘆 𝟱𝟬% - 𝗪𝗵𝗮𝘁 𝗜𝘁 𝗠𝗲𝗮𝗻𝘀 𝗳𝗼𝗿 𝗦𝗲𝗹𝗹𝗲𝗿𝘀 UPS is scaling back its reliance on Amazon, cutting package volume by more than 50% by 2026. The reason? Profitability. 🚛💰 While Amazon remains UPS’ biggest customer, it’s not the most profitable one. Instead, UPS is shifting focus to high-margin sectors like healthcare and SMBs. For Amazon sellers, this move raises questions: 🔹 Will shipping costs increase? 🔹 How will this impact Amazon’s logistics network? 🔹 Should sellers rethink fulfillment strategies? Amazon has built its delivery infrastructure, but it still relies on third-party carriers. With UPS stepping back, sellers can expect logistics shifts that could impact delivery speeds, costs, and seller fulfillment options. 📢 Amazon sellers, how are you preparing for these changes? Read more here and then let’s discuss in the comments. 👇 https://lnkd.in/gjz4ergV #AmazonFBA #Ecommerce #AmazonAdvertising #Logistics