Datama

Tip of the week: 💬 Tell all to Datama chat! Hey there! Just a heads-up that Datama chat, your direct link to our support team, is here to answer all your questions, receive your feedback , and listen to your insights while you browse the Datama APP. You can access the chat via the pop-up at the bottom right on the Home page, or by clicking into a use case, selecting Help at the top left, then “Chat with us” 💬—click it again to close it. Can’t wait to hear from you! 😊

C’est enfin le moment de comprendre ce que fait Datama, et notamment comme extension d’outils de DataViz ! En 30 minutes, une synthèse de la valeur que ça peut apporter dans vos dashboards !

A ne pas rater !

💡 Use Case of the Month - Self-Service Insights at Lingoda Read this story 📖 about how Lingoda, a popular online language school, built a flexible dashboard using Datama Compare—leveraging parameters and calculated fields in their data visualization tool. 📊 Follow their step-by-step tutorial to learn how to: - Let dashboard users interact with the metrics analyzed by Datama - Dynamically modify the definition of comparisons 🔁 - Make “Compare” analysis flexible & accessible for any end user 👨💻 The article includes a sample Tableau dashboard for demo, but the logic applies to any BI tool! 💡 Move beyond “Self-Service Analytics” and unlock “Self-Service Insights” by reading the full story! 🚀 Read the full article with the detailed configuration and dataset: https://lnkd.in/e7jVhdM2 #Waterfall

Tip of the week : (Re)Discover the mix effect with Datama Compare! Want to understand the mix effect on one of your KPIs❓ It's easy to discover with Datama Compare! ⭐ In this article, one of our clients, whose business is sensitive to weather, wanted to understand the impact of outside temperature on their site's performance. 🔍 This article helps understand how to: 👉 • Correlate the daily number of visitors on the site with weather trends 📈 • Calculate the mix effect on traffic between two years 🧮 • Convert all that into revenue impact 💰 👉 Read our article below to learn more! https://lnkd.in/g7mqu6_f

Tip of the week: New "Views" feature! Available in Beta 🧪, “Views” allow you to save multiple versions of parameters in the same workbook. For example, you can save one “view” filtered on a specific country and another for all countries, or one with a complex market equation and another with a simplified market equation 🤓  In this way, you can:  - easily create and switch between views using the entry right next to the workbook title 📖  - decide which view is sent for each export and it will point directly to the selected “View” 📩  Don't hesitate to contact us to get access to this feature 😉 #Waterfall

Tip of the week: Use the Datama What if block to test your hypotheses! 🌟 Want to see how changes in attributes affect KPIs❓ Datama What if block in Datama Prep allows you to create scenarios based on your data by making assumptions about KPI variations within a given scope (for example, +10% on the mobile conversion rate compared to last month). ✨ The result? Find the levers that will contribute the most to your goals! ✨ How to use it: 🔧 • Click + at the top right of your source block. ➕ • Select What if and set up the dimensions, the scopes and KPIs in the left panel. 📂 • Click Apply then click compare block to instantly get your hypothesis output! ✅ 📊 Turn your analytical ideas into actionable insights!

Question pour mon réseau: En #BI, comment faites vous pour visualiser des évènements ET un KPI ? ça fait longtemps que je me dis qu'il est essentiel de pouvoir afficher sur une trend line (de n'importe quel KPI) les évènements marquants qui pourraient expliquer cette trend Par exemple, "normal, on a lancé la campagne de Noël", ou "ben oui, l'année dernière c'était black Friday" ou "Evidemment, on a mis en prod le nouveau site internet..." Mais à ma connaissance, dans les différents outils de data viz (#Tableau, #PowerBI, #LookerStudio), c'est toujours un peu un hack / une galère pour faire ce genre de visuel: Il faut essayer de combiner un bar chart avec une trend line, et il est rare d'avoir la possibilité de combiner un Gant Chart avec une ligne... Sans parler de la question de pouvoir annoter (comme on le faisait dans Universal Analytics) les évènements en live et les retrouver ensuite dans d'autres graphs/ dans une base de donnée. Ou la question de centraliser les évènements corporate dans une source commune. Bref, j'ai l'impression qu'il y a une sérieuse opportunité de développement pour Datama (spoiler: on est déjà Work in Progress) mais j'ai aurais aimé avoir votre avis, car le sujet semble être tellement fondamental que je m'étonne du manque apparent de solution simple ! Merci beaucoup ! (un petit like si tu n'as pas la solution, mais que tu aimerais bien l'avoir)

Tip of the week 135: New Journey Sankey visualization! Besides Sunburst for visual observation of user journey, the Sankey diagram is available as an alternative option for journey's visualization 🌍    This is particularly useful to visalize “loops” of multiple iterations on the same touch point 💡    As with Sunburst, Sankey is available in comparison mode to study behavioral differences on two different segments 🕵️

Tip of the week: See how far the analysis of just one metric can take you with Datama auto unpivot function! 🌟 Got a single summable metric in your table? Unlock its full potential with the Datama Unpivot function! This tool suggests you unpivoting your unique metric across the second dimension of the dataset and automatically adapts the market equation to be the sum of each segment of that dimension. You can then easily analyse by "Dimension then Dimension" in Datama Compare ! How to use it: 🔧 • Upload your data source, and click Apply of the pop-up at the bottom right; • Select Datama block then click define steps to review the automatically summarized metric equations by dimension categories in the left panel. 📂 • Click below Open in Compare to explore metric KPIs across dimension categories. ✅ 📊 Make your limited data source tell more than expected!