Reveal

We had the pleasure of chatting with TJ Turner, Business Development Specialist, about what it's like to work at Crossbeam. From collaborating with Customer Success Managers and Account Executives to being part of an inclusive and diverse culture, TJ reveals what makes Crossbeam such an exciting place to grow your career. If you're someone who thrives in a collaborative environment and loves the idea of working with a team that celebrates diversity and individuality, then Crossbeam might just be your next home. We’re hiring for: 👉 Customer Success Manager — Multiple locations · Fully Remote 👉 Enterprise Account Executive — New York , Philadelphia · Fully Remote 👉 Product Marketing Intern — Hybrid 📌 Check out our job openings and apply today to be part of a company where you can grow, learn, and be YOU! Apply here: https://lnkd.in/eqDWqSS

The Crossbeam‎ site just got a glow-up!  This beautiful, interactive new website is a direct reflection of our unified journey with Crossbeam!  Here’s what you should expect:  ✨ A fresh, modern look that reflects our shared identity. 🎯 Updated messaging to spotlight ELG and the GTM teams driving it. 🚀 Improved performance and a more intuitive user experience, featuring interactive and educational elements that help you explore key use cases and resources. This isn’t just about a new design — it’s about creating an experience that empowers you to turn partnerships into a competitive advantage. (A big shout out to Ryan Kang‎ and Chelsey Davis‎ for their amazing work!) 

Let’s face it: getting a prospect’s attention these days is like trying to win a goldfish’s focus at a fishbowl convention. But what if you could borrow someone else's trust? According to Jay McBain, your prospects go through 28 touchpoints before deciding to buy, and if you're lucky, you might own only 4 of them. That’s where your partners come into play. Here's what you can do: 🔹 Leverage partner influence to get those hard-to-book meetings  🔹 Let partners prequalify leads so your pipeline is full of the right prospects  🔹 Close deals faster with warm introductions Pro tip: The more partners you engage, the higher your win rate. It's time to tap into that ecosystem magic! Learn how companies like Netskope, commercetools, LeanData, Skylark, and Spectrm are leveraging partner influence and trust to win deals and boost revenue. https://lnkd.in/gg-4k8pq

We dove deep into the aggregate win rate data — both with and without partners — of the thousands of companies on the Crossbeam‎ network, and the results speak for themselves.   The average lift in win rate when partners are involved in deals is 11.7%. To find out why and to get a more detailed analysis of how win rate is affected by ecosystem size, ecosystem type, and involvement of sales teams, read the full story here: https://lnkd.in/eME7bv_e

TARGETING > MESSAGING What do you put in those outbound emails to ecosystem-qualified leads? My answer is the same as it is for any outbound campaign... I don't care. Outbound is a goldmine when you have pre-existing, appropriately-timed product-market fit with your recipient. The rest of it is a waste. If you get the targeting right and contact the right person at the right time, your opening of a line of communication matters infinitely more than the first message through the line. Non-buyers don't become buyers from messaging, but potential buyers get activated by access and convenience. Outbound outreach opens that convenient path they were interested in anyway, and that's why it works. And who are the most qualified targeted timely potential buyers? Ecosystem-Qualified Leads. My full rant below.

Meet Antoine Roubaud‎, our Senior Director of Customer Services! Antoine’s love for surfing, soccer, and waterslides is only matched by his passion for connecting with customers and understanding their unique challenges. The merger has helped him optimize, rebuild, and rethink in order to offer the best services and experiences for our customers. We’re building a fearless culture — a space where we’re unafraid to test, explore new ideas, and push boundaries. 🔑 Antoine’s advice to be on B2B SaaS? Don’t be shy! Ask questions, go straight to the point, and bring your ideas forward. Want to be part of our team? Apply here: https://lnkd.in/gdmdr_d6 We’re currently looking for an Enterprise Account Executive (San Francisco, Bay Area) and a Product Marketing Intern (Paris).

If you couldn’t attend our webinar on the future vision and roadmap of Crossbeam‎ and Reveal, here are the top three takeaways: 1.  Driving sales with ecosystem data: Upcoming features and improvements aim to help you discover and accelerate deals using ecosystem data. These include improvements to Copilot functionality and a better view of prospects and opportunities. 2.  Deep dive into measurements: We will have ready-to-use reports and dashboards for you to understand your ecosystem's impact on their businesses. 3.  Crossbeam's future integrations: We have plans for future improvements in this area, so stay tuned.  Watch the entire product roadmap webinar here: https://lnkd.in/gpqjbRGM

Imagine having a treasure trove of unique insights about your prospects and customers that goes far beyond anything you'd find in a quick online search.  By leveraging data shared from key partners in your ecosystem — whether they’re technology partners, systems integrators, or vendors with overlapping customer bases — you can personalize outreach, refine solutions, and accelerate deal closures.  Ready to dive in? Here’s a step-by-step guide to make the most of your ecosystem’s intel.  The link to the article is in the comments. 

B2B sales tip: Today’s buyers don’t want endless discovery calls. They want control, but they also want meaningful insights. Walnut’s CRO Catie Ivey hits the nail on the head: The new era of buyer-led sales is all about making every interaction count. Let’s face it — buyers often prefer self-serve, and a great rep is invaluable when it’s time to step in with tailored expertise. In one of Walnut's most famous ads, they ask, “What if buying software happened in real life?” The answer: We'd all be frustrated! Avoiding that frustration starts by empowering buyers with the information they need and removing roadblocks. Catch the full article for strategies on enhancing the buyer experience while still adding a personal touch: https://lnkd.in/gH7mSnuH

Meet Wole Abraham, our incredible colleague and Mid-Market AE at Crossbeam. Watch as he shares his insights on what it takes to thrive in sales and what makes our team so unique. 🤝 Plus a few fun facts about him you don’t want to miss! P.S. Are you in the Bay Area and interested in joining the Crossbeam sales team? Check out our job opening here: https://lnkd.in/e5PgqHkv