Reveal

In just 1 hour, you’ll meet some of the top GTM leaders as they discuss THE strategies to align sales and partnerships for maximum revenue impact — we’re talking about a 40% increase in partner-driven revenue, 25% shorter sales cycles, 50% increase in pipeline, and more. 🥳 The crew on today’s mission includes: 👉 Alexis Bonavota, Sr. Partner Success Manager (G2) 👉 Jon Maly, VP of New Business Sales (G2) 👉 Alexis Petrichos, Sr. Director of Strategic Partnerships & Ecosystem Marketing (Chili Piper)  👉 Ashi Aber, Head of Technology Partnerships (Gong) 👉 Kelly Sarabyn, Director, Technology Partner Programs (HubSpot) 👉 Asher Mathew, CEO and Co-Founder (Partnership Leaders) 👉 And our very own CEO and Co-Founder, Bob Moore If you haven’t secured your spot yet, this is your final boarding call — don’t get left behind while the future of partner sales takes off without you: https://lnkd.in/gVsU2Wju

More deals. Faster revenue. Bigger impact.  How? By selling WITH your partners, not just TO your prospects. Shopify is proving that a unified go-to-market strategy — powered by Ecosystem-Led Growth — isn’t just a nice-to-have, it’s the secret to scaling. By aligning sales and partnerships, they’re winning across all markets, geographies, and all product lines. The takeaway? Your next big deal is already in your ecosystem. The State of Partner Sales breaks down how top teams from companies like G2, Chili Piper Gong, IBM, Aircall, and CallRail are selling smarter through ELG. Don’t miss out — find out how are they doing it here: https://lnkd.in/e9dr7Fwk

Resellers often see data sharing as risky due to security concerns and overwhelming complexity. But in truth, sharing data the "traditional" way— i.e. sending Excel sheets back and forth with outdated numbers—is actually less secure and less efficient. The key is sharing the right data securely and automatically to unlock new revenue streams. That’s exactly what Sheldon Mydat, CEO and Founder of Suppeco did with Reveal (now Crossbeam): ✅ They only shared 3 basic fields — company name, URL, and region ✅ They built trust with resellers through NDAs and transparent agreements ✅ They used controlled sharing to protect sensitive data The outcome? A high-growth reseller program with high-quality pipeline opportunities. Data sharing isn’t about exposure — it’s about expansion. Ready to rethink your strategy? Read Sheldon's full story and see how Suppeco made it work: https://lnkd.in/eigU7GMi

Fact 01: Cold outreach is getting colder by the day. ❄️ Your prospects don’t want another generic email — they want trust and credibility. That’s where Ecosystem-Led Growth comes in. FACT 02: Sellers who tap into ecosystem data and partner networks can: ✅ Identify more and better qualified leads ✅ Get more direct intros into key accounts and decision makers ✅ Close bigger deals faster FACT 03: The 2025 State of Partner Sales report launch party is on Tuesday, Feb. 18, at 9 AM PT / 12 PM ET / 6 PM CET. Join experts like:  👉 Alexis Bonavota, Sr. Partner Success Manager (G2) 👉 Jon Maly, VP of New Business Sales (G2) 👉 Alexis Petrichos, Sr. Director of Strategic Partnerships & Ecosystem Marketing (Chili Piper)  👉 Ashi Aber, Head of Technology Partnerships (Gong) 👉 @Kelly Sarabyn, Director, Technology Partner Programs (HubSpot) 👉 Asher Mathew, CEO and Co-Founder (Partnership Leaders) 👉 And our very own CEO and Co-Founder, Bob Moore Learn how these top leaders from have achieved results like a 40% increase in partner-driven revenue, 25% shorter sales cycles, and a 50% boost in pipeline. Save your spot here: https://lnkd.in/gVsU2Wju

According to the 2025 Future of Revenue Report, C-suite involvement increases alignment by 52%. Leadership sets the vision, breaks down silos, and drives collaboration across teams. Here are some actionable ways leaders can foster alignment: 🔸 𝗦𝗽𝗼𝗻𝘀𝗼𝗿 𝗸𝗲𝘆 𝗮𝗰𝗰𝗼𝘂𝗻𝘁𝘀: Assign executives to oversee top-tier customers and partner relationships. 🔸 𝗛𝗼𝘀𝘁 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝘀𝗲𝘀𝘀𝗶𝗼𝗻𝘀: Use regular meetings to review cross-functional progress and address misalignment. 🔸 𝗔𝗹𝗶𝗴𝗻 𝗶𝗻𝗰𝗲𝗻𝘁𝗶𝘃𝗲𝘀: Tie leadership bonuses or rewards to team-wide success metrics like shared revenue goals or customer retention. Alignment starts at the top. When leaders prioritize collaboration, the entire organization thrives. Learn how to action the insights from the 2025 Future of Revenue Report by @Pavilion and Crossbeam‎: https://lnkd.in/eU_2M4_E

Join HubSpot, Partnership Leaders and Crossbeam on February 18th at 9am PT/ 12pm ET / 6pm CET for the launch of the State of Partner Sales 2025, where we’ll reveal cutting-edge insights on how top companies are aligning partnership and sales teams to drive measurable revenue impact. Learn from:   🔹 G2’s Alexis Bonavota, Sr. Partner Success Manager and Jon Maly, VP of New Business Sales  🔹 Alexis Petrichos, Sr. Director of Strategic Partnerships & Ecosystem Marketing at Chili Piper, and  🔹 Ashi Aber, Head of Technology Partnerships at Gong They’ll be joined by hosts Bob Moore, Kelly Sarabyn, and Asher Mathew, and will dive into how to make your partnerships an integral part of your sales cycle. What you’ll learn: ✅ Strategies to align partnership and sales teams. ✅ Success stories from leaders from G2, Gong, and Chili Piper. ✅ Actionable steps to incorporate ELG into your GTM motion. This is a must-attend for sales leaders looking to leverage ecosystem data for a competitive edge. Save your spot now! https://lnkd.in/gVsU2Wju

Meet Rowan Williams, our Engineering Manager for the Activation team.  His team powers the early stages of our platform — from onboarding and data sharing to partnerships and invitations. But what makes Rohan really passionate about his work? It’s not just the challenges or the complex projects (though those are definitely there). 🌟 It’s the people. At Crossbeam, trust runs through every layer of the company. There’s no red tape — just a shared drive to tackle big challenges together. The result? A team that works hard, supports each other, and delivers incredible results while actually enjoying the journey. Thinking about joining us? Be ready to bring your A-game — it’s not always easy, but it’s always worth it. You’ll work alongside some of the most driven, collaborative, and inspiring people in the industry. We’re looking for: 👉Revenue Operations Manager — United States · Fully Remote 👉Customer Support Intern — Paris 👉Software Engineer — France or United States · Fully Remote 👉Strategy & Operations Intern — Paris 👉Mid Market Account Executive — Multiple locations · Hybrid 👉Head of Product Design — United States · Fully Remote 👉Customer Success Manager — Multiple locations · Fully Remote 👉Enterprise Account Executive — San Francisco Bay Area · Fully Remote 📌 Check out our job openings and apply today to be part of a company where you can grow, learn, and be part of a better together story! Apply here: https://lnkd.in/dQ6TJpwW

What happens when sales and partnerships truly align? Revenue soars. 📊 In the State of Partner Sales 2025 report, we’ve partnered with HubSpot‎t and Partnership Leaders‎ to reveal how companies like Gong‎, Shopify‎, G2‎, Chili Piper‎, CallRail‎, IBM‎, and Aircall‎ use Crossbeam and other tools to fuel co-selling success: ✅ 3x win rates with HubSpot-sourced deals (G2). ✅ 55% close rates on referred leads (Aircall). ✅ 50% lower CAC from partner-driven opportunities (Chili Piper). This report is packed with insights to help your team drive more revenue, faster. It’s time to put partnerships at the heart of your sales strategy. Grab your copy now: https://lnkd.in/e9dr7Fwk

Danny Porter, the founder of CoPort, knows firsthand that a structured methodology can make or break your partnerships. After launching his Partnership Lifecycle Management (PLM) platform, he helped a client double their customer base and triple their ARR by focusing on what truly mattered: aligning the right partners with the right plays. Here’s the methodology Danny uses to drive results: 1️⃣ Start with data: Tools like Crossbeam identify overlaps, revenue potential, and key opportunities to focus on high-value partners. 2️⃣ Align with partners: Leverage CoPort to build joint goals and a game plan for success. Ask the tough questions to ensure cultural and strategic fit. 3️⃣ Prioritize early wins: Double down on partners that deliver results early, and build from there. 4️⃣ Quarterly check-ins: Keep the partnership on track, adjust plans as needed, and celebrate the wins. 5️⃣ Track impact: Use data to measure success and refine your approach over time. The result? CoPort’s methodology has guided one of his customers to double the number of customers — 85% of which were sourced or influenced by partners — and helped triple their ARR. Learn more about Danny’s journey and how his methodology can help your ELG strategy thrive: https://lnkd.in/gmCdpDfZ

Are you aligned with your GTM teams? If yes, congratulations! You’re part of the GTM teams that are 67% more likely to meet their revenue targets. If you’re unsure — or don’t know what alignment really means — ask yourself these questions: 👀 Do you have siloed metrics and KPIs? For example, is your marketing team prioritizing lead volume while you’re focused on lead quality? 👀 Do you hold cross-functional meetings? Are those meetings efficient and do they foster true collaboration? 👀 Do you have visibility into the strategies and activities of other GTM teams? 👀 Is your C-level leadership involved in setting goals? 👀 Does executive leadership actively foster collaboration? 👀 Have you noticed an increase in CAC (customer acquisition costs)? 👀 Are your sales cycles longer every year? According to the 2025 Future of Revenue Report by Pavilion‎ and Crossbeam‎, misalignment is one of the most significant barriers to revenue growth. Read the report to understand the impact of alignment and learn actionable steps to overcome misalignment: https://lnkd.in/e-dszzjF