fifty-five

[E-Book] Generative AI offers immense opportunities, but its adoption remains uneven! 39% of large companies have not yet put this revolutionary technology into production. 𝗪𝗵𝘆 𝘁𝗵𝗶𝘀 𝗱𝗲𝗹𝗮𝘆? Discover the challenges that can hinder the adoption of Gen AI and the opportunities that a successful implementation represents in our latest e-book, created in collaboration with the Hub Institute. 📥 https://lnkd.in/e27d5is9 📊 With case studies and expert testimonials, this e-book guides you in turning the promises of generative AI into reality. 👉 The authors: ▪️ Sandrine Matichard, Editorial Consultant at HUB Institute (Digital & Positive Impact accelerator) ▪️ Tiyab K., Expertise & Innovation Director Cloud at fifty-five ▪️ Nicolas Vaudran, Managing Director at fifty-five ▪️ Margaux Montagner, Global Copywriter at fifty-five Download our e-book now and transform your organization now! 🌟 Pierre Harand Jean-François wassong Emmanuel Vivier Rebecca Sykes LAURENCE AUGOYARD Romain Chaumais Roman Gun Déborah Le Bovic Leen Khalifeh The Brandtech Group

Excited to share that I'm part of the judging panel for the prestigious IAB Hong Kong Digital Awards 2024. I'm looking forward to celebrating the best work in data-driven marketing! 🏆Do you work for a brand or an agency? Don't miss your chance to showcase your most innovative and impactful campaigns. 📆 Check the eligibility criteria and submit your work by December 13th: https://bit.ly/JoinIAB2024 #IABHK #DigitalAwards #digitalmarketing #advertising #Data

“Doing ordinary things in extraordinary ways” ❓ Beyond the hype, why hasn’t Gen AI fully entered the mainstream yet? Why is Gen AI essential for the future? What are the right questions for a manager who wants their organization to engage ethically and responsibly with Gen AI? These vital questions and more are answered in this must-read free e-book from our Group company fifty-five 👇 Gen AI: Turning promises into reality ➡️ https://lnkd.in/evZDdf37 This brilliant free resource offers a comprehensive overview for successfully incorporating Gen AI into your business, starting with: 1) Identifying key use cases 2) Gaining stakeholder buy-in for pilot projects 3) Scaling the models 4) Best practices for deploying and gaining adoption across the business. 💥 The McKinsey Institute estimated Gen AI could generate up to $4.4bn in annual revenue for the global economy. Despite the enthusiasm, 39% of large companies have not yet adopted Gen AI - largely due to a lack of understanding of Gen AI's capabilities, sometimes disappointing test results, and the absence of genuine organizational transformation. 💥 However, early adopters of Gen AI have managed to stand out, noting an average revenue increase of 6%. 💥 Through case studies, expert testimonials, and practical advice, this invaluable e-book will help you uncover how to "do ordinary things in extraordinary ways" with Gen AI. 🤝 With special thanks to the report authors Sandrine Matichard of the HUB Institute (conferences, networking, training, insights), and Fifty-five’s Nicolas Vaudran, Margaux Montagner and Tiyab K. 🙌 And shout out to other contributing voices Rebecca Sykes from Brandtech, Laurence AUGOYARD, CEO at Headn, Romain Chaumais, Generative AI & Marketing Leader at Valiuz , Roman Gun, VP of Product at Zeta Global, Fifty-five's Pierre Harand and Jean-François Wassong, and HUB Institute (conferences, networking, training, insights)'s Emmanuel Vivier, Déborah Le Bovic and Leen Khalifeh. Download the e-book ➡️ https://lnkd.in/evZDdf37 #GenAI #Brandtech #AIpowered #FutureofAI

[Culture Week] Throwback to our first Culture Week edition! 🌍✨ From 14th to 18th October, we came together across our 10 international offices to celebrate our core values - 𝘾𝙖𝙧𝙞𝙣𝙜, 𝙎𝙝𝙖𝙧𝙞𝙣𝙜, 𝙖𝙣𝙙 𝙀𝙭𝙘𝙚𝙡𝙡𝙚𝙣𝙘𝙚 – and the diverse cultures that make up fifty-five. 𝐎𝐧 𝐭𝐡𝐞 𝐚𝐠𝐞𝐧𝐝𝐚:  🍪 A multicultural breakfast 🌟 A 'I Am Remarkable' workshop, led by our inspiring facilitators, Sonia GAHA and Daphne HUI 🎤 A 𝐖𝐨𝐦𝐞𝐧 𝐢𝐧 𝐓𝐞𝐜𝐡 roundtable, sparking enriching discussions on inclusion and diverse career journeys in tech From Hong Kong to Paris, London, and New York, our global teams celebrated their diverse backgrounds through shared meals and experiences that embody the true spirit of fifty-five. 🌟 Thank you to all our teams for taking part in this special week! We look forward to next year's edition! Rosie Smith Grace Di Daphne HUI Nancye Edwards, CDMP Mathilde Bauret Sarah Coutin Momy SECK MARCILLY Thibault Cazenave Marine O. Elise GABORIAU Lamiaa Farhat

[Award] fifty-five triumphs in Technical Implementation, Business Impact & Feasibility categories of the Era of Gemini Demo contest in EMEA 🚀 The judges especially highlighted our team's creativity: “𝘠𝘰𝘶𝘳 𝘥𝘦𝘮𝘰 𝘴𝘵𝘰𝘰𝘥 𝘰𝘶𝘵 𝘢𝘴 𝘢 𝘱𝘳𝘪𝘮𝘦 𝘦𝘹𝘢𝘮𝘱𝘭𝘦 𝘰𝘧 𝘪𝘯𝘯𝘰𝘷𝘢𝘵𝘪𝘰𝘯, 𝘥𝘦𝘮𝘰𝘯𝘴𝘵𝘳𝘢𝘵𝘪𝘯𝘨 𝘢 𝘱𝘳𝘰𝘧𝘰𝘶𝘯𝘥 𝘨𝘳𝘢𝘴𝘱 𝘰𝘧 𝘎𝘦𝘯𝘈𝘐 𝘵𝘦𝘤𝘩𝘯𝘰𝘭𝘰𝘨𝘪𝘦𝘴 𝘢𝘯𝘥 𝘵𝘩𝘦𝘪𝘳 𝘵𝘳𝘢𝘯𝘴𝘧𝘰𝘳𝘮𝘢𝘵𝘪𝘷𝘦 𝘱𝘰𝘵𝘦𝘯𝘵𝘪𝘢𝘭 𝘧𝘰𝘳 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴 𝘰𝘱𝘦𝘳𝘢𝘵𝘪𝘰𝘯𝘴. 𝘛𝘩𝘦 𝘪𝘯𝘨𝘦𝘯𝘶𝘪𝘵𝘺 𝘢𝘯𝘥 𝘱𝘳𝘢𝘤𝘵𝘪𝘤𝘢𝘭𝘪𝘵𝘺 𝘰𝘧 𝘺𝘰𝘶𝘳 𝘴𝘰𝘭𝘶𝘵𝘪𝘰𝘯 𝘸𝘦𝘳𝘦 𝘦𝘹𝘤𝘦𝘱𝘵𝘪𝘰𝘯𝘢𝘭. 𝘞𝘦 𝘢𝘳𝘦 𝘦𝘹𝘤𝘪𝘵𝘦𝘥 𝘵𝘰 𝘳𝘦𝘤𝘰𝘨𝘯𝘪𝘻𝘦 𝘺𝘰𝘶 𝘢𝘴 𝘵𝘩𝘦 𝘭𝘦𝘢𝘥𝘪𝘯𝘨 𝘴𝘶𝘣𝘮𝘪𝘴𝘴𝘪𝘰𝘯 𝘪𝘯 𝘴𝘦𝘷𝘦𝘳𝘢𝘭 𝘤𝘢𝘵𝘦𝘨𝘰𝘳𝘪𝘦𝘴: 𝘛𝘦𝘤𝘩𝘯𝘪𝘤𝘢𝘭 𝘐𝘮𝘱𝘭𝘦𝘮𝘦𝘯𝘵𝘢𝘵𝘪𝘰𝘯, 𝘉𝘶𝘴𝘪𝘯𝘦𝘴𝘴 𝘐𝘮𝘱𝘢𝘤𝘵, 𝘢𝘯𝘥 𝘍𝘦𝘢𝘴𝘪𝘣𝘪𝘭𝘪𝘵𝘺.” By merging technical excellence with practical applications, we’ve showcased how Google #Gemini can enhance productivity and drive innovation across various industries. This prize is a testament to our dedication to advancing AI technology through our cutting-edge expertise, deep understanding of business needs, and ability to transform complex AI concepts into actionable solutions. We are proud to be at the forefront of the GenAI revolution, delivering solutions that set new standards in the digital landscape. A big thank you to our dedicated team for their passion and hard work that made this achievement possible. 🙌 Tiyab K. Ananda Cassini Jamming Armance Julien Béjean Liao Xiyue And a huge shoutout to GCP for their trust and support throughout this journey! 🤝 If you want to find out more about the demo showcased, or if you're curious about our ongoing Gen AI projects, reach out to us here: https://lnkd.in/es_EuMmJ Samy FADEL, Stéphane Feuillebois, Cyril Carbonati, Pinar U., Mohamed Ait Alla, Chiara Marchiori, Steven Evans, Pierre Harand, Jean-François wassong, Severine Berreur, Alex King, Gogo R.

[EVENT] Throwback to the "Cutting Through the AI Hype" Event at Google France HQ! 🌟 Last week in Paris, we co-hosted the event "𝐂𝐮𝐭𝐭𝐢𝐧𝐠 𝐓𝐡𝐫𝐨𝐮𝐠𝐡 𝐭𝐡𝐞 𝐀𝐈 𝐇𝐲𝐩𝐞: 𝐇𝐨𝐰 𝐁𝐫𝐚𝐧𝐝𝐬 𝐀𝐫𝐞 𝐀𝐥𝐫𝐞𝐚𝐝𝐲 𝐔𝐬𝐢𝐧𝐠 𝐆𝐞𝐧 𝐀𝐈 & 𝐖𝐡𝐚𝐭 𝐘𝐨𝐮 𝐍𝐞𝐞𝐝 𝐭𝐨 𝐁𝐞 𝐃𝐨𝐢𝐧𝐠 𝐍𝐨𝐰!" A great opportunity to bring together industry leaders and experts to explore the transformative potential of Generative AI for businesses. The agenda was filled with enriching discussions and keynotes on the future of Gen AI: ◾ 𝐈𝐧𝐬𝐢𝐠𝐡𝐭𝐟𝐮𝐥 𝐊𝐞𝐲𝐧𝐨𝐭𝐞𝐬: Sébastien Missoffe, VP at Google France shared a compelling vision of the future of generative AI. David Jones, Founder and CEO of The Brandtech Group, discussed how generative AI is set to redefine marketing strategies. This was followed by an engaging Pencil ✏️ demo presented by Amy Arnell, Gen AI Business Manager at The Brandtech Group. ◾ 𝐒𝐡𝐨𝐰𝐜𝐚𝐬𝐞 𝐨𝐟 𝐏𝐫𝐚𝐜𝐭𝐢𝐜𝐚𝐥 𝐆𝐞𝐧 𝐀𝐈 𝐔𝐬𝐞 𝐂𝐚𝐬𝐞𝐬 𝐰𝐢𝐭𝐡 Salomon: Pierre Harand, Co-CEO at fifty-five, and Antonio Carriero, Digital & Tech Expert at Salomon, showcased real-world applications of Generative AI, demonstrating how brands can leverage this technology for tangible results. They also shared valuable insights from Salomon's experience in implementing these solutions. ◾ 𝐈𝐧𝐬𝐢𝐠𝐡𝐭𝐟𝐮𝐥 𝐒𝐞𝐬𝐬𝐢𝐨𝐧𝐬 𝐨𝐧 𝐁𝐫𝐚𝐧𝐝 𝐏𝐞𝐫𝐜𝐞𝐩𝐭𝐢𝐨𝐧 𝐚𝐧𝐝 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐯𝐞 𝐂𝐫𝐞𝐚𝐭𝐢𝐯𝐞 𝐒𝐭𝐮𝐝𝐢𝐨 𝐈𝐧𝐭𝐞𝐠𝐫𝐚𝐭𝐢𝐨𝐧: Benjamin Pipat, Chief Solutions Officer at Jellyfish, and Gokcen Karaca, Head of Digital & Design at Chivas Brothers - Pernod Ricard, delved into how Generative AI models assess brand perception and the actionable steps that brands can take in response. Gokcen Karaca, along with Guy Hall, Senior Designer at OLIVER Agency, also provided insights on effectively integrating Gen AI into in-house creative studios, emphasizing the importance of collaboration and innovation. ◾ 𝐑𝐨𝐮𝐧𝐝𝐭𝐚𝐛𝐥𝐞 - 𝐆𝐞𝐧 𝐀𝐈 𝐢𝐧 𝐀𝐜𝐭𝐢𝐨𝐧: A dynamic roundtable led by Julie Hardy, Partner at The Brandtech Group, Jean-Paul Paoli, Gen AI Business Transformation Director at L'Oréal, and Antonio Carriero, Digital & Tech Expert Salomon highlighted how leading brands are deploying and scaling Gen AI, sharing their approaches, roadmaps, and valuable learnings. A huge thank you to everyone who participated and contributed to making this event a success! Stay tuned for more updates on how we continue to embrace Generative AI in our strategies at fifty-five through practical case studies! 🚀 Emilie Sonck Stéphane Feuillebois Julie Hardy Raphaëlle Daoglio Francois BRACQ Francois LOVITON Gaia Balbo di Vinadio Louise Jack Carol-Ann Motard Marie Raimbert-Galtier Sarah Coutin Yasmine Toussaint

“To win, you need to innovate but innovate faster than others - this means you need to test more than others, learn faster and experiment more than anyone else.” Antonio Carriero, Digital & Tech Expert Salomon was sharing advice at our Gen AI event in Paris 🇫🇷 this week, to a standing-room-only crowd of 250+ marketers at Google France HQ - 💥 Cutting Through the AI-Hype: How brands are already using Gen AI & what you need to be doing now! 💥 🫶 A huge thank you to all our guests, speakers and organizers who made it such a special event, full of insights, real-world Gen AI case studies and, best of all, great conversation and connections. 💡 Shout out to our client speakers for sharing insights of their Gen AI journeys - alongside Antonio, were Gokcen Karaca, Head of Digital & Design at Chivas Brothers Pernod Ricard, and Jean-Paul Paoli, Gen AI Business Transformation Director at L'Oréal. And to our host, Google VP, France, Sébastien Missoffe. More insights to come! 💛 Extra thanks to our participating Group companies fifty-five, OLIVER Agency, Jellyfish and Pencil ✏️. And to our other brilliant speakers and organizers: Raphaëlle Daoglio, Julie Hardy, Louise Jack, Emilie Sonck, Stéphane Feuillebois, Francois BRACQ, Sarah Coutin, Yasmine Toussaint, Carol-Ann Motard, Amy Arnell, David Jones, Marie Raimbert-Galtier, Pierre Harand, Guy Hall, and Benjamin Pipat. #GenAI #Brandtech #AIpowered #FutureofAI

[Awards] We are thrilled to announce that we have once again been selected by Forbes and STATISTA as one of the "𝐖𝐨𝐫𝐥𝐝'𝐬 𝐁𝐞𝐬𝐭 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭 𝐂𝐨𝐧𝐬𝐮𝐥𝐭𝐢𝐧𝐠 𝐅𝐢𝐫𝐦𝐬 𝟐𝟎𝟐𝟒". This achievement reflects the dedication of our amazing team and the trust of our valued clients. Thank you for your continued support.✨

Gen AI case study: What should I eat tonight? 🍕 Brandtech Group’s global data company fifty-five recently used Gen AI to solve this age-old question for customers of French grocery delivery app Chronodrive. In less than 30 days! 🌟 📸 Using Google’s then-two-weeks-old Gemini LLM - and partnering with AI-focused retail solutions start-up Mealz for the front end - the Fifty-five team created an add-on for the app to allow photo uploads of dishes (eg from a restaurant or social media) to generate a recipe and list the ingredients for purchase; as well as photo uploads of ingredients (such as the contents of your fridge) to produce suggested recipes and images of the final dish. 💥 Within 30 days, they had a fully functional solution - which is now in wider testing - fully utilizing Gemini’s abilities to identify images, generate text and pictures, translate and format data into JSON for easy transfer. Read more about the work here 👉 https://lnkd.in/eUy-eXCb And keep up to date with Fifty-five’s ground-breaking Gen AI work with clients 👉 https://lnkd.in/eWqJr9Fb Thanks to Mealz for the video 🌟 #GenAI #Brandtech #AIpowered #FutureofAI

🍪 Insights on Google's Reversal of Third-Party Cookie Elimination In a surprising yet sensible move, Google has decided to reverse its plans to eliminate third-party cookies. This decision comes as the market was not fully prepared for such a drastic change, highlighting the complex landscape of digital advertising and the significant role cookies still play. However, we'll have to wait for the full details from Google to better understand this U-turn, as well as  the new plan and schedule proposed by the Google Chrome teams. How Google introduces the "new experience" will significantly impact the future acceptance rate of third-party cookies and the available workarounds for advertisers and publishers. Google's announcement will further confuse advertisers, who are already at a loss as to what strategy to adopt to maintain their targeting, retargeting, and performance measurement capabilities. At fifty-five, this does not change the strategy we propose to advertisers for taking back control of their data: 📊 Build a Centralized, High-Quality Proprietary Marketing Database: Establish a solid foundation for your marketing efforts by creating a robust, centralized repository of your proprietary data. 🔄 Launch Programs to Overhaul Consent Collection and Centralization: Develop comprehensive programs to enhance the collection and centralization of multi-channel consent, exploiting all customer touchpoints including web, app, TV, call centers, and physical stores. 🧩 Combine Attribution and Marketing Campaign Steering: Integrate the logic of attribution and active campaign management with cold logic of Marketing Mix Modeling (MMM) contribution and incrementality tests to ensure comprehensive performance measurement. 💻 Set Up Server-Side Collection Infrastructures: Deploy server-side solutions to facilitate enhanced conversion tracking using systems like Google Enhanced Conversion and Facebook Conversion API. 🏆 Quick Wins for Targeting and Measurement Stability: Stabilize your targeting and measurement strategies by supporting marketing and compliance teams in CRM onboarding via various platforms, ensuring quick wins and sustained performance. In these uncertain times, staying ahead requires adaptability and a solid strategy. At fifty-five, we remain committed to guiding our clients through these changes with innovative solutions and expert advice. 🌟 Get in touch with our experts to discover how fifty-five can help you adapt and succeed in a rapidly evolving digital landscape: https://lnkd.in/es_EuMmJ Guillaume Tollet Jean-François wassong Sharon Kalifa Ophélie M. Souleiman Bouri Alain Friedli