FreewayTeam

We audited a company that thought it was data-driven. It spent 8 hours/week cross-checking everything by hand. ❌ 20 tools. ❌ 3 different dashboards. ❌ Numbers that never match. "We have great data management," they tell us. Until we dug deeper. 📉 8 hours/week lost comparing KPIs. 📊 Decisions based on approximate figures. 🧨 Total chaos between marketing, finance and management. We consolidated everything. A single dashboard, a single point of truth. Gain: ⏳ 30% more time and faster decisions. 💶 More than 60,000 euros saved thanks to the centralization of 120 micro services 📈 130% more traffic on our clients' sites thanks to a high-performance SEO strategy Too many tools kill productivity. Are you sure your KPIs tell everyone the same thing? To get started, request your digital audit ⤵️ https://lnkd.in/dwqnRpGM

The essential tools for a comprehensive benchmark. Now is the time to boost your strategy. Benchmarking is essential for Understand where you stand in relation to your competitors Identify the best practices to adopt.   Google Analytics – In-depth data on website traffic and user behavior. Semrush – Competitive analysis, keyword research, and SEO audits. Moz – Tracks rankings, backlinks, and provides SEO insights. Hotjar | by Contentsquare – Analyzes user behavior through heatmaps, session recordings, and surveys. Ahrefs – Focuses on backlink analysis and competitor research. BuzzSumo – Identifies trending content and key influencers in your industry. Google Search Console – Detailed insights on your site performance in search results. SpyFu – Competitive keyword research and analysis of ad strategies. Hootsuite – Manages social media performance and helps analyze trends. Benchmarking Surveys – Collects data from industry peers and competitors.

Behind the data, there are humans. 👩💻 👨💻 Numbers, metrics, KPIs. We talk about optimization, analytics, performance. But before all that, there are people. 🧠 Minds striving for simplicity. 🔍 Experts testing, analyzing, improving. 💡 Discussions, ideas, iterations. Every day, we challenge our tools, refine our vision, and adjust every detail. Because behind every data point, there’s a decision. And seeing better means acting better. Data is cold. Our mission is to turn it into a powerful, clear, and accessible lever. That’s FreewayTeam !

Blacklisted and invisible, he couldn’t understand why his campaigns were having no impact. His company was sending hundreds of emails. His SEA campaigns were running at full speed. But zero conversions. The problem? His domain was blacklisted, invisible to inboxes. He never checked. ❌ Months of lost campaigns. ❌ Budget wasted. ❌ Prospects who never received their emails. We fixed it in less than a week with Freeway Team. They regained control and doubled their response rate. Are you sure your emails are actually reaching your audience? #emailmarketing #digitalmarketing #cybersecurity #onlinemarketing

📊 KPIs (Key Performance Indicators): The Essential Guide to Managing Your Performance The success of a business relies on its ability to effectively measure performance. Here’s a practical guide to help you select your KPIs with precision: The Foundation of Good Metrics: Quantitative KPIs measure numerical data. Qualitative KPIs evaluate satisfaction and experience. Industry-Specific KPIs allow for benchmarking against your market. The 7 Essential KPIs to Track: 1️⃣ Customer Retention Rate → Measures your ability to retain customers. 2️⃣ Conversion Rate by Channel → Assesses the effectiveness of each acquisition channel. 3️⃣ Customer Acquisition Cost (CAC) → Calculates the investment needed to acquire a new customer. 4️⃣ Marketing Campaign Profitability → Determines the ROI of your marketing efforts. 5️⃣ Gross and Net Margin → Analyzes the financial health of your business. 6️⃣ Employee Productivity → Optimizes operational efficiency. 7️⃣ Customer Satisfaction (CSAT, NPS) → Measures the quality of your customer relationships. Remember: A good KPI is one that enables you to take quick action.

Une histoire, des défis… et une vision. Avec Nelly Meunier, nous avons eu le plaisir d’échanger dans l’émission Parlons Business. Une immersion dans les coulisses de FreewayTeam, où nous avons parlé de : • Notre déclic : comment est née l’aventure Freewayteam. • Notre duo : complémentarité, ambition et défis relevés ensemble. • Les obstacles surmontés : et les leçons qui nous ont fait grandir. • Notre vision : où nous allons et comment nous voulons impacter l’avenir du digital. Mon passage intégral à retrouver ici : https://bit.ly/4jG5ehg Un immense merci à Gilane Barret 🎤👏 pour cette opportunité de mettre en lumière notre aventure entrepreneuriale et, peut-être, d’inspirer d’autres porteurs de projets à se lancer. Si cette vidéo vous parle et que vous voulez booster votre stratégie digitale et exploiter tout le potentiel de vos data, on en discute ici 👉 https://lnkd.in/dYNRsWRM

𝐍𝐚𝐯𝐢𝐠𝐮𝐞𝐳 𝐝𝐚𝐧𝐬 𝐥𝐞 𝐦𝐨𝐧𝐝𝐞 𝐝𝐢𝐠𝐢𝐭𝐚𝐥 𝐞𝐧 𝐭𝐨𝐮𝐭𝐞 𝐜𝐨𝐧𝐟𝐨𝐫𝐦𝐢𝐭𝐞́ 𝐚𝐯𝐞𝐜 𝐅𝐫𝐞𝐞𝐰𝐚𝐲𝐓𝐞𝐚𝐦. 52 % des entreprises ont déclaré avoir été touchées par des violations de données non conformes au RGPD. Protégez vos clients et votre réputation avec nos solutions complètes et nos experts RGPD. Plus d’informations sur https://lnkd.in/eMcZ68de

FreewayTeam protège vos données, un enjeu crucial alors que 68 % des entreprises ont subi une cyberattaque en 2022. Confiez-nous la sécurité de votre environnement numérique. Plus d’informations sur https://lnkd.in/eMcZ68de

Avec FreewayTeam, suivez vos indicateurs clés de performance (KPI) comme 67 % des marketeurs qui disent que l'analyse des performances est essentielle pour leur stratégie. Prenez des décisions éclairées pour des résultats optimaux Plus d’informations sur https://lnkd.in/eMcZ68de

D'ici 2025, l'IA devrait contribuer à hauteur de 15,7 trillions de dollars à l'économie mondiale. Tout le monde parle IA : quel que soit le domaine, la taille de l’entreprise, le niveau d’expertise… l’IA s’invite partout et devient un outil indispensable aux chef d’entreprise. Libérez le potentiel de votre entreprise avec l'IA de FreewayTeam : augmentez votre efficacité avec notre expertise dans ce domaine. Plus d’informations sur https://lnkd.in/eMcZ68de