GLOBE GROUPE SHOPPER HOUSE

🎉 Pride LIVE 2025 is back with N2O! 🌈 We're proud to announce that our UK agency, N2O, is partnering with multiple Pride events across the UK, helping brands authentically demonstrate their advocacy for the LGBTQ+ community. Pride in London expects over 1.7 million people to enjoy immersive experiences throughout the 6.5-hour parade. ✨ Their assets: 🔹 Experiential spaces for total immersion. 🔹 Opportunities for all brands, suitable for all levels of investment. 🔹 Tailor-made campaigns for unique activations. 🚀 Stay tuned! The next few weeks will be packed with announcements about the talent joining our events. Together, let's make our customers shine under the colors of the rainbow! 🌈 Emily Harris, Clare James, Dan Jenner, Terrence Woodward, Ben Goss, Julia Collis, Michael Green, Amy Shaylor, Jack Horlock #Pride2025 #LGBTQ #PrideInLondon #ExperientialMarketing

🌍 SUSTAINABLE BUSINESS INSIGHTS Faced with environmental and social challenges, European brands are stepping up their responsible practices. CSR is now essential to any strategy. Here are some inspiring retail initiatives for a positive impact, from reducing emissions to supporting farmers. There's no shortage of examples! Our favourites of the month: 👉L'Oréal : Pack Lab creates the packaging of tomorrow. 👉Kavanagh Group innovates to fight food waste 👉Mercadona supports its employees after the floods 👉Carrefour : 1.5 degree target for its suppliers by 2026 👏🏻 Congratulations on your commitment and inspiring initiatives Ezgi Barcenas Noel Kavanagh Jnr Patricio Carpena Ortega Bertrand SWIDERSKI 🌱 #CSR #Retail #Sustainability #Social Responsibility #Brands #connectedcommerce

🎉 Primer Impacto celebrates its 20th anniversary! 🎉 In 2023, primer impacto joined GLOBE GROUPE, further strengthening our presence in Europe and reinforcing our leadership in Sales & Brand activation. Since its creation in 2005, Primer Impacto, has established itself as a key player in field marketing across Spain and Portugal. Congratulations to all Primer Impacto teams for 20 years of success, innovation, and growth! 🚀 We look forward to continuing this incredible journey with you and turning every touchpoint into a sales opportunity. Luis Mestre Marc Fernandez Perez Michael Green #BrandActivation #RetailMarketing #Merchandising #Fieldforce

[ Travel Retail ] : Celebrate Valentine’s Day with Nina Ricci at the Airport ✨ For Valentine’s Day, Nina Ricci invites you to declare your love in a unique way at the Venus corner in Paris Aéroport - Charles de Gaulle (CDG), within Extime Duty Free Paris. To make this celebration even more special, personalize your bottle of the new iconic Art Deco Venus fragrance by engraving a word of love. A delicate and unforgettable gesture to surprise your loved one! In addition to this exclusive engraving, receive perfect Valentine’s Day gifts: an elegant mirror and a Nina Ricci bracelet. Beauty experts, dressed in Nina Ricci creations, will guide you through this immersive experience, making your airport visit an unforgettable moment. ❤️ Give a fragrance with a personal touch, engraved with a love message just for her or him or for yourself ! GLOBE TRAVEL RETAIL Cyril COULAREAU, Audrey Isidor, Alejandra Navarrete Julie DEBENATH #ValentinesDay #TravelRetail #BrandActivation #LuxuryFragrance #Personalization

💘 [Valentine's Day 2025]: How brands are captivating hearts? N2O shows us the way! For this Valentine’s Day, N2O created immersive experiences that transform every occasion into an unforgettable moment. Key trends: personalized experiences and gifts continue to seduce consumers. Here are the most memorable activations of this Valentine’s Day: 👉 Dr Pepper unveils its new flavor Cherry Crush Zero Sugar. As part of its "Try More Weird Things" campaign, the brand invites Gen Z to explore their own language of love in a totally unique and playful way within the Dr Lurve office. 👉 Tesco focuses on romance at home with a special Valentine’s menu, showcasing its Finest Dine-in range. Available directly in-store, this offer gives couples the chance to enjoy a romantic dinner at home, for a perfect romantic evening. A Valentine’s Day that proves once again that emotion is at the heart of shopper marketing! 💖 Thanks N2O, our award winning brand experience agency, for this insight. Clare James, Terrence Woodward #ValentinesDay #BrandActivation #ShopperMarketing #Gifting #shopperexperience

[ Shopper Trends ] The Art of Gifting: More than just a gesture, a strategy ! 🎁 Offering a gift is not just about giving – it’s about creating a memorable experience, building strong relationships, and leaving a lasting impression. A carefully curated gift reflects your values and distinguishes you from the competition. We've selected the most stunning gifting experiences that celebrate the art of gifting. 👉The Macallan : Travelers can personalize their whisky bottle packaging with a selection of ribbons in different colors, adding a unique touch that suits every taste. 👉VALRHONA : Passengers can enjoy the Valrhona Gift Atelier, a unique experience that gives travelers the opportunity to personalize their gift boxes with ribbons printed on-site. 👉Suntory Global Spirits : Enhance your shopping experience with a Furoshiki workshop. Visitors can have a bottle of Hibiki Japanese Harmony, wrapped in a furoshiki, a true symbol of the Japanese art of gifting. 👉 Rabanne : To celebrate the launch of the new Million Gold For Her fragrance, visitors can have their bottle engraved to personalize their gift. Gifting is an art that goes beyond the present. It’s an unforgettable experience! ✨ #Gifting #CustomerExperience #Personalization #LuxuryExperience

✨ Magic night on the Seine! ✨ Every year, we gather together for an event filled with sharing, conviviality, and collective energy. 🚀 A unique opportunity to strengthen our bonds, celebrate our achievements and ambitions, and above all, to come together around what makes us strong: our team spirit! 💡💙 A huge thanks to our dream team who makes this event unforgettable year after year! Looking forward to experiencing this amazing moment with you all again. GLOBE GROUPE SHOPPER HOUSE GLOBE TRAVEL RETAIL N2O primer impacto BARON - GLOBE GROUPE SYNERGY - GLOBE TRAVEL RETAIL GLOBE Factory TechSell adms.paris 🚀GLOBE Shopper Experience #ShopperMarketing #BrandActivation #FieldForce #Merchandising #RetailMarketing #SalesTraining

🏆Visual Merchandising Team TechSell voted Best European VM adidas 2024 ! 🏆 Big Up to our Visual Merchandiser Team TechSell, our french field marketing agency, had the immense honour of being voted Best European VM Adidas 2024 for the magnificent Citadium Caumartin Adidas corner in Paris, during the prestigious European VM Awards ceremony, held at adidas Herzogenaurach. 🎉 ✨ This outstanding achievement is the fruit of remarkable teamwork, where everyone was able to showcase, coordinate and develop talent, guaranteeing a level of excellence for the programme. It also reflects an exemplary collaboration between Adidas France, the TechSell Field Force team and our dedicated VM Techsell team. 🙏 Un immense MERCI à toutes les équipes VM européenne Adidas, Adidas France et BRAVO à notre équipe TECHSELL : Aurore Jonckeau, Aurélie MAHÉ Lydia Benali Yulia Filippelli Helen Eckert Angelika Schindler Janiana Borges Marie G Anna Gauch Anna S Sarah Lambert Océane Chilloux Léana Riss Marine Biessy This award celebrates the perfect blend of innovation, expertise and passion. Well done to all the TECHSELL and Adidas teams on the ground ! 🚀 #Visuelmerchandising #TeamWork #VMExcellence #FieldForce #retail #sportandfashion

🌟CONGRATULATIONS TO N2O, OUR AMAZING UK AGENCY🌟 We are incredibly proud of our agency N2O, which has been named Brand Experience Agency of the Year at the prestigious FMBE Awards! 🎉 And that’s not all… TWELVE more awards recognize their talent, creativity, and commitment to crafting unforgettable experiences. 👏 Huge congratulations to the entire N2O team for these outstanding achievements, and a massive thank you to our clients and partners for trusting us to bring these exceptional campaigns to life. 2025 promises to be even more exciting… Stay tuned! 🚀 Clare James Terrence Woodward #awards #brandmarketing #recognition #fmbe #marketingawards