Publicis Groupe

We are thrilled to see Agathe Bousquet, President of Publicis France, recognized among the Next Women 40. Her leadership and commitment to gender equality and corporate social responsibility are a source of inspiration for us all. Bravo, Agathe! #Leadership #NextWomen40

Nous sommes ravis de voir Agathe Bousquet, présidente de Publicis France, reconnue parmi les Next Women 40 par l'ONG Actives. Son leadership et son engagement envers l'égalité femmes-hommes et la RSE sont une source d'inspiration pour nous tous. Bravo, Agathe ! #Leadership #NextWomen40

Join us in congratulating four of our exceptional leaders for being honored in this year’s ADWEEK 50. Bravo nikki baker, Andy Bird, Chris Boothe, and Helen Lin. #Adweek50 https://lnkd.in/ehMnTKJD

Publicis Groupe announces Q3 net revenue organic growth at +5,8%, and upgrades full-year guidance. Arthur Sadoun, Chairman and CEO of Publicis Groupe: “Publicis had a very busy and very strong Q3, with organic growth of +5.8%. Once again, we were able to gain market share by capturing a disproportionate amount of client demand for personalization at scale, with our combined media and Epsilon activities growing at almost +10%. All of our regions delivered strongly, with the U.S. at +4%, Europe at +4.9% and APAC at +6.4%, with China accelerating to +12.4%. The strength of our model is also reflected in our net new business performance. Not only have we topped new business league table since the beginning of 2024, for the fifth year in a row we also led the ranking in Q3 which was very active quarter when it comes to pitch activity. Despite an increasingly challenging macroeconomic environment, we expect to sustain our momentum in Q4. We are in a position to upgrade our organic growth guidance for the full year. This means that we should outperform the industry by close to 400 basis points on average in 2024. Beyond our immediate results, in Q3 we also took steps to continue to stay ahead of the industry thanks to our model. We invested 1 billion dollars in acquiring Influential, the world’s largest influencer marketing platform and Mars United Commerce, the #1 independent commerce marketing company. We are now clearly leading on 3 critical expertise for our clients: addressable media, Creators and Commerce. We are then able to directly link this expertise with Epsilon’s identities around the world to create a connected media ecosystem that we can build transparently within our clients’ owned environments. Our ability to fuel this unique and breakthrough connected ecosystem with intelligent content through our creative and production capabilities, and power it with the technology of Publicis Sapient, makes us confident in our ability to continue to outperform the market in 2024, and in the years to come. I’d like to take this opportunity to thank our clients for their trust, and our people for their outstanding efforts.” https://urlz.fr/sCtc 

Publicis Groupe annonce une croissance organique du revenu net au T3 à +5,8%, et revoit à la hausse ses prévisions annuelles. Arthur Sadoun, Président-Directeur Général de Publicis Groupe :  « Publicis a connu un troisième trimestre particulièrement intense et très solide avec une croissance organique de +5,8 %. Une fois de plus, nous avons su gagner des parts de marché en capturant une part disproportionnée de la demande des clients pour la personnalisation à grande échelle. Cette performance est le fruit de notre offre combinant les activités médias et celles d’Epsilon, qui ont connu une croissance de près de +10 % ce trimestre. Toutes nos régions affichent des résultats solides, avec les Etats-Unis à +4 %, l’Europe à +4,9 % et l’Asie-Pacifique à +6,4 %, avec notamment une accélération en Chine à +12,4 %. La force de notre modèle se reflète également dans nos performances en new business. Non seulement nous dominons les classements de new business depuis le début de l’année 2024, pour la cinquième année de suite, mais nous sommes aussi en tête du classement au troisième trimestre, qui a été particulièrement intense en termes d’appels d’offre. Malgré un environnement macroéconomique de plus en plus incertain, nous prévoyons de maintenir cette dynamique au quatrième trimestre. Nous sommes désormais capables de relever nos objectifs de croissance organique pour l’année 2024. Nous prévoyons ainsi de surperformer l’industrie de près de 400 points de base en moyenne cette année. Au-delà des bons résultats de ces derniers mois, ce troisième trimestre nous a également permis de renforcer notre avance sur l’industrie, grâce à notre modèle unique. Nous avons investi 1 milliard de dollars dans l’acquisition d’Influential, la plus grande plateforme de marketing d’influence au monde, et Mars United Commerce, la première entreprise indépendante de marketing e-commerce. Désormais, nous sommes clairement leaders dans 3 domaines essentiels pour nos clients : les médias, les créateurs de contenu et le commerce. Nous sommes à présent en mesure de connecter ces expertises avec les données propriétaires d’Epsilon à travers le monde, créant ainsi un écosystème media connecté que nous pouvons mettre en place de manière transparent au sein des environnements propriétaires de nos clients. Notre aptitude à alimenter cet écosystème connecté unique et inédit avec du contenu intelligent grâce à nos expertises en création et en production, et à l’enrichir avec la technologie de Publicis Sapient, nous donne confiance dans notre capacité à continuer à surperformer le marché en 2024 et dans les années à venir. Je tiens à remercier nos clients pour leur confiance renouvelée, et nos collaborateurs pour leurs efforts remarquables. » https://urlz.fr/sCtg 

Today, Publicis Groupe announces the acquisition of Mars United Commerce, the world’s largest independent commerce marketing company. Leveraging its proprietary suite of commerce solutions, Mars drives growth through shoppers for more than 100 of the world’s top brands through its retail consultancy, commerce media expertise and proprietary shopper intelligence.   The combined forces of Publicis Groupe and Mars will allow clients to influence the complete commerce journey for billions of global Shoppers, through an offering that begins with the industry’s deepest and richest database of consumer & shopper behavior and ends at the digital and physical shelves of the world’s leading online and offline retailers.   Arthur Sadoun, Publicis Groupe CEO, said: “We are delighted to be welcoming Robert Rivenburgh and his incredible teams at Mars to Publicis Groupe. Their innovative spirit and proprietary platforms will further connect and complement our existing capabilities, to deliver industry-leading end to end commerce solutions for our clients, both online and offline.   With the acquisition of Influential this summer, and now Mars, Publicis is uniquely positioned to help our clients understand both existing consumers and future prospects, and connect that knowledge at an individual level to the new media channels that work hardest for their business: Connected TV, Commerce and Creators. All of this, in clients’ own ecosystems, giving them control over their customer relationships and transparency in their investments and outcomes.” https://lnkd.in/etx7njHP

We are proud to see our outstanding talent recognized in ADWEEK’s inaugural Agency All Star Awards. Congratulations to Gina Jacobson for being honored as this year’s Unsung Hero, and to our Rising Stars across Leo Burnett and BBH USA. https://lnkd.in/eZT3hH9b

We need your help getting our panel into SXSW 2025! Cast your vote for our PanelPicker submission: https://lnkd.in/eRp2u9ZP (You’ll need to create a free account if you don’t already have one.) "When the Company Gets Cancer: Confidently Providing Support" is a critical and meaningful panel for empowering each of us to create more compassionate work cultures. We need your vote to bring it to the SXSW stage, to inspire more companies to champion and join the movement. Vote now and help us spread the word! Voting ends August 18th. #ApplicantatSXSW #APPLICANTatSXSW #Applicant_SXSW #SXSW

We are thrilled to see two of our leaders honored in this year’s ADCOLOR Awards. Congratulations to Publicis Groupe Chief Strategy Officer Carla Serrano for being named an ADCOLOR Legend and to Publicis Media’s Lisa Torres for being nominated as a Change Agent. We thank you both for all that you do to drive transformation rooted in diversity, equity, and inclusion across our organization and beyond. #VivaLaDifference #ADCOLORAwards #ADCOLOR2024 #OffMute https://lnkd.in/gkWT7uxi

Today, Publicis Groupe announces the acquisition of Influential, the world’s largest influencer marketing agency and platform, which helps brands authentically connect to audiences by developing, deploying, and optimizing creator-driven digital campaigns. Its proprietary AI-powered technology platform with over 100 billion data points, and its network of over 3.5M creators including 90% of global influencers with 1M+ followers, are at the service of 300+ brands around the world.   The combination of the Groupe’s existing offerings and scale, Epsilon’s unique data and identity assets, and now Influential’s platform and network will create the industry’s leading ID-driven influencer marketing solution.   Arthur Sadoun, Publicis Groupe CEO, said: “It is a great pleasure to be welcoming Influential to the Publicis family. Beyond its proprietary AI-powered platform, 100 billion data points, unrivalled network of over 3 million creators and access and data on 90% of influencers with 1M+ followers, Influential is above all an outstanding team of talent at the very cutting edge of their sector. With the new creator economy set to exceed linear tv on adspend in the next year, thanks to Influential we are able to fully embrace its outsized influence and put it at the service of all of our clients.    Not only does this acquisition mean we will take the leadership of Influencer marketing. It also uniquely positions us at the centre of the new media ecosystem. By combining our Epsilon data, which allow us to see 2.3 billion people around the world, with Connected TV, Commerce, and now Creators, we can enable our clients to truly know and understand their customers and prospects, and engage with them on a one-to-one basis, wherever they are, both online and offline. It’s how we are putting power back into the hands of brands in a fragmented media landscape, and driving marketing transformation that delivers real business outcomes.” https://lnkd.in/gv9RKxPZ