Mars United Commerce

Having efficient processes in place to improve marketing measurement is key to brand success. VP of Analytics Prabhpreet Sidhu outlines 10 actionable steps for building a best-in-class measurement practice in this informative article. Get the plan here: https://lnkd.in/eDGH836J #marketingmeasurement #brandsuccess #brandstrategy

As retail media networks begin to embrace a more holistic approach to planning with brand partners, it's critical for the brands themselves to be ready for the enterprise-wide conversations that will take place. VP of Commerce Media Courtney Crossley explains the need for brands to align internally before they prepare to fully unlock the value of connected commerce at retail: https://lnkd.in/eUeaWmsd #brandstrategy #connectedcommerce #retailmedia

To keep the industry informed between editions of our Retail Media Report Card, our commerce media team monitors the latest efforts that leading platforms around the world are undertaking to improve their capabilities and services. Check out our most recent roundup of initiatives at 9 leading global networks: https://lnkd.in/eBbETr4R #retailmedia #news #commercemedia

Based on the topics that have dominated industry discussions in early 2025, we’ve identified four key themes that are directing the evolution of retail media networks around the world. From gaining a global perspective to optimizing measurement practices, these are the strategies driving growth across the retail media landscape: https://lnkd.in/gheX4Nnv #retailmedianetwork #keythemes #growth

Heading to Path to Purchase Institute’s Retail Media Summit Canada on Feb. 19? Don’t miss this session, where Mars United’s Victoria Cromie will join a panel of industry leaders to discuss key insights from the Canadian DOOH market that can be leveraged to drive in-store retail media success. Learn more here: https://lnkd.in/g4ag2VwV #P2PI #RMSCanada #retailmedia

We’re excited to join our new Publicis Commerce family in hosting an exclusive event at Shoptalk that brands and retailers won't want to miss. Join us on March 25 for a Sushi & Sake networking event in a relaxed, upscale setting away from the hustle of the show floor. Space is limited — reserve your spot today! https://lnkd.in/gVKFXjvY #Shoptalk2025 #networking #brands #retailers

Commerce media experts Courtney Crossley, Victoria Cromie, and Katrina Smart assess the increasing sophistication of retail media measurement in a recent webinar examining 9 key trends for 2025. Watch the full recording here: https://lnkd.in/etms_GWm #measurement #retail #trends #webinar

In their latest efforts to keep clients informed about innovation across the retail landscape, our Customer Development team examines 5 retailers working to bring greater convenience to the in-store shopping experience and the possible opportunities for brands within each. Learn more here: https://lnkd.in/eP83bV9R #retail #brandstrategy #retailnews

In terms of the trends on track to shape the retail industry this year, Amy Andrews and Craig Elston both expect brands to deliver more meaningful and memorable experiences for shoppers. Also find out what they think should happen in 2025, but probably won’t, along with the predictions of 13 other Mars United thought leaders: https://lnkd.in/ekdm6Jd3 #2025trends #experientialretail #commercemarketing #brandstrategy

We’re excited to attend Shoptalk as part of Publicis Commerce this year. We’re providing brands with multiple ways to connect and learn about how becoming part of the Publicis family's Power of One model is already driving tangible results for Mars United clients. How to connect with us: • Schedule 1-on-1 consultations with industry-leading commerce marketing experts from Mars United. • Join the Publicis Commerce happy hour event: Sushi & Sake at Shoptalk. • Receive daily Shoptalk updates on major news and session highlights. Learn more here: https://lnkd.in/eKHUPTRp #Shoptalk #commercemarketing