RapportWW

Rapport IMAPCT's latest work for Sky. The Day of the Jackal, a SKY Original series, follows an elusive assassin who makes his living carrying out hits for the highest fee, all while being pursued by a tenacious British intelligence officer. This thrilling cat-and-mouse chase was brought to life on London buildings The Shard and Millbank Tower, near MI6. The buildings were transformed with striking projections that captured the essence of the show’s tension and intrigue. Will the Jackal be caught?

Let the hunt begin... Tonight on Sky Atlantic, 9pm.

This past weekend, Rapport IMPACT, in collaboration with the LEGO Group, transformed the iconic Battersea Power Station (The largest brick building in London) into a LEGO Minifigure Factory. The transformation featured a full-height projection as part of the “Play is Your Superpower” campaign, demonstrating how play can unlock creativity in everyone. A big thank you to LEGO, our fantastic partners, and everyone who made this vision a reality!

Sweetpea has landed on Sky, and Rapport IMPACT have delivered a "Killer" collaboration with Sky Creative to launch the new SKY Original series.   The IMPACT team managed the full design, build, and delivery of the experiential activation at Waterloo, including the custom kiosk, bespoke newspaper stands, Gazette newspaper, staffing, and uniforms.   Additional #OOH touch points, including underground ticket gateways, tunnel wraps, buses, and #DOOH formats, ensured widespread visibility and engagement for the campaign.   A thanks to the team at Freddie's Flowers for providing the amazing floral arrangements and our partner Ann Squared Events for bringing this execution to life! 📸 Talking Fly Films & samlane Limited 📹 Talking Fly Films

To mark World Mental Health Day, Rapport UK supported the latest creative campaign by McCann Demand for Mayhew, using #OOH to highlight the impact animals can have in supporting our mental health.    TheraPaws is a London-based, animal-assisted intervention programme run by Mayhew designed to improve social, emotional and mental wellbeing in care homes, hospitals and SEN schools, among other locations. From improving communication to decreasing feelings of isolation, the benefits of animal interactions are enormous.   With 1 in 7 UK adults in 2024 stating their mental health is either bad or the worst it’s been, this latest campaign, created in collaboration with esteemed digital artist, Justin Metz, aims to remind those struggling that there is hope and a light at the end of the tunnel with the help of animals. Thanks to McCann Demand Mayhew just.Metz Ocean Outdoor

Our own Justin Symons, Head of Investment at Rapport US, featured in the recent VIOOH global report! He shares valuable insights on the growing demand for programmatic DOOH (prDOOH) for IPG Mediabrands in the #OOH industry.

Rapport IMPACT, in collaboration with Sky Creative, launched a dynamic DOOH campaign to promote Sky Sports + coverage of Super League's Magic Weekend at Elland Road. This event brought together all 12 Rugby League teams for six pivotal Round 22 matches as the race to the Play-Offs and Grand Final intensified.   A diverse range of DOOH formats were strategically deployed across key Rugby League regions, including the M62 corridor and Leeds city centre, to display live fixtures, results, and upcoming game information in real-time. This campaign kept fans actively engaged and informed throughout the weekend, amplifying the excitement of the matches as they unfolded. #Rapport #IMPACT #DynamicDOOH Sky | Sky Creative | Alight Media | Clear Channel UK | JCDecaux UK | Ocean Outdoor | i-media | Global

#OOH is the most inclusive channel. And the medium itself becomes the message thanks to OOH media owners’ commitment to charities and local initiatives. #IPAO #RealWorldImpact

Maximum impact, minimal output. As a one-to-many channel, #OOH emits less carbon per impression than all other media measured. #IPAO #RealWorldImpact

#OOH is the Responsible Choice. Almost 50p in every £1 spent in OOH goes back to communities. Not only does it mean the channel benefits communities, but it’s a great way for brands to tangibly do their bit. #IPAO #RealWorldImpact