UM Worldwide

BREAKING: UM has just been named Ad Age’s A-List Media Agency of the Year! Ad Age credits us for our cutting-edge capabilities and innovations, major new business wins, and our commitment to DEI and to our ONE UM community. Congratulations to all our UMers across the US, and to our clients and partners, for making this incredible honor possible! And huge congrats to IPG Mediabrands on being named A-List Network of the Year – so much to celebrate! 🏆 #adage #alist

“With a 30-second ad costing upwards of a reported $8 million, a brand willing to pay two to three times that to air a longer spot should feel confident that it’s created an engaging, entertaining, and/or meaningful ad that will resonate with audiences.” --US Chief Investment Officer Marcy Greenberger in ADWEEK.

Two weeks ago, we launched our bold new proposition, Full Colour Media – and our EMEA markets have been celebrating in true style! 🎈   At UM, we’re excited to embrace this new chapter, championing difference, uniqueness, and the nuance of brands. Full Colour Media is all about unlocking limitless possibilities for our people and our clients, helping brands Stand Against Bland.   Here’s a glimpse of how our teams across the region have brought this vibrant philosophy to life! 🌈 UM Worldwide UM Nederland UM Italy #FullColourMedia #StandAgainstBland

Our US Chief Investment Officer Marcy Greenberger weighs in on the big game’s record 127.7 million viewers, and whether interest in other live events could challenge advertiser demand for NFL inventory. Read more in ADWEEK!

Congratulations to Enyi Nwosu, Chief Strategy Officer at UM, for again being named in Campaign UK's A List 2025! This recognition is testament to Enyi's incredible expertise and impact he continues to make across the media and advertising industry.   In answer to one of the A List questions ‘what do employees appreciate most about working at your company?’, Enyi answered "At UM London, we believe media is both a growth-driver and can create a positive impact. We live by our values of curiosity, courage, and community. Our people know they can be true to themselves while delivering great work for clients and wider society, with teams who want to make a difference."   Read the full interview here, which covers a wide range of subjects from favourite commercial of all time to industry trends in 2025: https://lnkd.in/erR6pd_G Campaign UK especially like the fact Enyi is a qualified football coach: https://lnkd.in/eSuKUw7k ⚽   We’re also proud to congratulate Richard Morris and Richard Oliver as well as our incoming Chief Growth Officer Nagmeh Taheri for making the Campaign A List. 👏

Our Global Brand President, Susan Kingston-Brown, took the stage at Adwanted UK’s The Year Ahead 2025 event, then sat down with The Media Leader UK's Jack Benjamin to discuss critical themes agencies and brands should be prioritizing right now including putting people front and center with regards to AI. Read the article and watch her full interview here: bit.ly/4jOGBPJ

Loving this spot in the big game, General Mills! We are proud to be your partner-- and Totino's Pizza Rolls are absolutely "the most snackable pizza in the universe!"

Balancing long-term goals and short-term gains is critical to building brands. Success is driven by a clear understanding of both, and many other metrics that make up a brand's full pattern. Read insights on how to build sustained growth from UMers Adam Isselbacher, SVP/Group Director, Research and Analytics and Sneha Ghosh, EVP, Data and Analytics in Advertising Week and Nielsen’s new report.

In the #gamechanging world of hyper-personalization, how can brands stay true to their brand essence while fostering deeper connections with their consumers? Sue-Anne Lim, CEO of UM Worldwide #Malaysia pens an insightful piece on striking the perfect balance between personalization and brand values, and how brands can leverage this balance to #StandAgainstBland. Read her full article here: https://bit.ly/4aKV9M6. #pulseofUMAPAC #FullColorMedia IPG Mediabrands IPG Mediabrands APAC Interpublic Group (IPG)

IPG Mediabrands and its agencies have been recognized as MediaPost's 2024 Agency of the Year! This honor is a testament to the transformative leadership of our Global CEO Eileen Kiernan, who has seamlessly integrated our distinct powerhouse agencies UM Worldwide, Initiative and Mediahub Worldwide into a technology-enabled network via KINESSO. Together, we're proud to collectively elevate the craft of media and help set the new standard for client service in our industry. Read the full article to learn about IPG Mediabrands' remarkable journey: https://bit.ly/4gpGcjJ #AgencyoftheYear #Innovation #MediaPost