Swapcard

Are you ready to take your events to the next level? Swapcard's State of Event Engagement report reveals groundbreaking insights into how event organizers and exhibitors can maximize success. Dedicated to C-levels, event directors, sales, and marketing professionals, this report is based on data from over 2000 trade shows, exhibitions, and conferences with 2.5 million participants. It sheds light on underutilized strategies and blind spots in event engagement. Key insights from the report: 1. Pre-event momentum: Networking and lead generation peak before the event even begins. 2. Exhibitor lead generation: 75% of lead generation actions do not involve badge scanning. 3. Missed ROI: Exhibitors miss out on over 60% of attendee outreach due to unaccepted connection requests. 4. AI impact on networking: AI recommendations can increase connection requests by 47%. Want to learn more about how to optimize your event engagement and how you compare to other events your size? Download the full report now ➡ https://hubs.ly/Q02QYJrZ0 #eventengagement #eventtech #leadgeneration #networking #AI

Top 3 takeaways from a comprehensive analysis of data from more than 2,000 conferences and trade shows and over 2.5 million participants to help you generate more qualified leads.

Read the latest edition of the EventTech Insider 👇

Greetings from UFI Global Congress 2024 in Cologne, Germany! 🌟 The energy here is incredible and we are so excited to be at the heart of it all. Yesterday’s session was incredibly insightful, offering valuable perspectives on event engagement and growth. If you would like to dive deeper into these topics, our team of event experts is onsite, ready to talk everything events. P.S. Don’t miss the Table Tennis Tournament! Stop by booth 10 to join the fun and win some fabulous prizes. 🏓 Baptiste Boulard Arnaud Nouchy Chris Haddow Emma Lomas

UFI Global Congress 2024 is here! 🎉 From November 20th to 23rd, join us in Cologne, Germany, as we showcase how Swapcard can improve exhibitor ROI, maximise event growth, and increase engagement. We're also thrilled to sponsor the UFI, The Global Association of the Exhibition Industry Table Tennis Tournament! Swing by booth 10 to test your skills and enter for a chance to win a special prize. 🏓 See you there!

Are you attending the UFI, The Global Association of the Exhibition Industry Global Congress? Make sure to join us for a session on event engagement happening on November 20 at 3:45 PM! Join Emma Lomas, Head of Account Management at Swapcard, and Sharon Roessen, Chief Operations Officer at Terrapinn, to learn how Terrapinn increased engagement across 70 events with real-life examples and data-driven insights. Check the link in the comments for more details!

Is badge scanning really the best way to generate leads? Many organizers have long held this belief. But what does the data actually say? After analyzing data from thousands of events, we found: 🔹 Badge scanning accounts for only 25% of all leads; it’s not the primary driver we thought it was. 🔹 Online booth visits and sponsored sessions generate over 50% of leads, making them a must-have for your lead generation strategy. 🔹 Exhibitors who sponsor at large trade shows can increase lead gen by up to 750%—that’s a huge ROI boost! Explore these findings and more by clicking the link in the comments. Did any of these findings surprise you? We’d love to hear your thoughts on driving lead generation at your events in the comments below! #Tradeshows #DataDrivenEvents #EventEngagement #Conferences #EventLeadGeneration

At Swapcard, we analyzed over 9 million networking requests across trade shows and conferences to identify the key trends shaping the future of event networking. Here are the top 3:

Looking to maximize networking at your next event? Swapcard’s analysis of over 9 million networking requests across trade shows and conferences reveals key strategies to help you succeed: 🚀 Digital connections are taking the lead: Online networking now makes up 67% of all interactions, signaling a strong shift to digital-first networking. Event platforms and apps can leverage this to create more flexible, accessible connections. 🚀 Event size drives engagement: Networking activity surges with larger events—a 127% increase for large trade shows and an 80% boost for large conferences compared to smaller ones. Bigger audiences mean more opportunities for valuable connections. 🚀 Pre-event engagement is critical: Over half of networking happens before the event starts. This is a prime opportunity for organizers to connect attendees early and set the stage for meaningful interactions. Want more insights and strategies? Download the full report to see all the latest trends shaping event networking and attendee engagement. Link in comments!

The countdown has begun ⏳ Join us tomorrow for the session "Event engagement gaps & lessons from 2.5M attendees", airing at 2:00 pm CEST (Paris) and 2:00 pm EDT (New York). Emma Lomas, Global Head of Account Management at Swapcard, and Arnaud Nouchy, Chief Customer Officer at Swapcard, will share key trends in event engagement and show how to boost exhibitor ROI, improve lead generation, and maximize engagement at every stage of the event. Save your spot (link in the comments)!