Post de Jocelyne Gonthier

19 laws about fundraising I’ve learned while: ✔️ Working with 230 clients in 50 countries ✔️ Writing 192,000 words about funding ✔️ Getting 21,611 LinkedIn comments ✔️ Reading 100+ social sector books ✔️ Failing often at our own nonprofit After all that, we can summarize the most important lessons on a single page. (These laws are actually the chapter subtitle drafts from my first book.) Download. Bookmark. Commit them to memory. Then repost ♻️ to help your network. What would you add to this list? #nonprofit #brand #fundraising 💪🏽💛 _________________________________________ Follow Kevin L. Brown to maximize your funding.

Humility in fundraising can backfire. Claim your impact. It’s what donors want. Of course, you often want to mention all the partners involved in your work. But a slight shift in your messaging can do wonders. Here’s how in this 1-minute guide. ⤵ 💪🏽💛 #nonprofit #fundraising #messaging ______________________________________ Follow Kevin L. Brown to get fundable & findable. Then repost ♻️ to help your network.

A big donor once admitted why they don’t invest. The reason might surprise you. This institutional funder told me the most common problem isn’t the idea, pitch deck, or #nonprofit leader. Instead, the number one reason they say 𝘯𝘰 is when the organization has no plan to pull off its vision. In other words, no clear #strategy. So your strategic plan can make or break your #fundraising. And make or break your team’s ability to turn a theory of change into impact. Avoid these 7 mistakes. ⤵ Your plan is your funding lifeline. 💪🏽💛 ______________________________________ Follow Kevin L. Brown to get fundable & findable. Then repost ♻️ to help your network.

Donors buy into your vision, not just your cause. But 6 mistakes hurt your #fundraising. So slide right for this guide with pro tips. Then, turn your vision into a funding force. ↳ And repost ♻️ to help your network. 💪🏽💛 ______________________________________ Follow Kevin L. Brown to get fundable & findable.

The number one complaint we hear from donors: They don’t understand what you do. Case in point. ⤵ Kevin Starr and the Mulago team are nonprofit masterminds. They’ve funded and fueled impactful organizations like Food for Education, One Acre Fund, Last Mile Health, and Educate Girls. But his first priority for nonprofits isn’t scale. Or monitoring and evaluation. Or fundraising. It’s mission messaging. So here’s a magic six-part formula you can use. 𝘉𝘦𝘤𝘢𝘶𝘴𝘦 (𝙒𝙃𝙔), 𝘸𝘦 𝘸𝘰𝘳𝘬 (𝙒𝙃𝙀𝙍𝙀) 𝘵𝘰 𝘩𝘦𝘭𝘱 (𝙒𝙃𝙊) (𝙒𝙃𝘼𝙏) (𝙃𝙊𝙒), 𝘪𝘯 𝘰𝘳𝘥𝘦𝘳 𝘵𝘰 (𝙒𝙃𝙀𝙉). Just remember that “it’s always better to be a little boring than completely baffling,” says April Dunford. Cleverness may turn heads. But clarity wins hearts. And donors. 💪🏽💛 #nonprofit #messaging #fundraising ______________________________________ Follow Kevin L. Brown to get fundable & findable. Then repost ♻️ to help your network.

You’re worried that your ideas aren’t sticking. Worried your donors aren’t engaging. ↳ And your team is not following. So here’s the secret to making people listen: ✔️ 𝗦imple ✔️ 𝗨nexpected ✔️ 𝗖oncrete ✔️ 𝗖redible ✔️ 𝗘motional ✔️ 𝗦tories Based on 10 years of study, the book 𝘔𝘢𝘥𝘦 𝘵𝘰 𝘚𝘵𝘪𝘤𝘬 helps ensure your nonprofit #messaging is understood, remembered, and has a lasting impact. From speeches to #fundraising appeals, staff meetings to community announcements. Scroll right to learn more. 👇🏽 Because no stick, no funding. But sticky #storytelling is impossible to ignore. 💪🏽💛 ______________________________________ Follow Kevin L. Brown to get fundable & findable. Then repost ♻️ to help your network.

Most fundraising is 𝘯𝘰𝘵 about asking for money. The majority is good #communications. That’s why the entire team and board is a brand touchpoint. And fundraiser too. Because every single email, meeting, event, field visit, or social post is like a mini donor campaign. Get this. “Not everyone on your team is going to be confident or comfortable with asking, but that doesn’t mean they don’t play important roles in #fundraising,” says Darian Rodriguez Heyman. Learn the three roles in this quick guide. ⤵ Every conversation is a cultivation chance. 💪🏽💛 ______________________________________ Follow Kevin L. Brown to get fundable & findable. Then repost ♻️ to help your network.

A confused donor always says no. And funders might be puzzled by your pitch. Because theories of change — critical for fundraising and internal communications alike — often become a muddy messaging maze. So here’s a magic six-part formula to clarify: 𝘉𝘦𝘤𝘢𝘶𝘴𝘦 (𝙒𝙃𝙔), 𝘸𝘦 𝘸𝘰𝘳𝘬 (𝙒𝙃𝙀𝙍𝙀) 𝘵𝘰 𝘩𝘦𝘭𝘱 (𝙒𝙃𝙊) (𝙒𝙃𝘼𝙏) (𝙃𝙊𝙒), 𝘪𝘯 𝘰𝘳𝘥𝘦𝘳 𝘵𝘰 (𝙒𝙃𝙀𝙉). Swipe right to see client examples. ⤵ Repost ♻️ to help your network. Then share your one-liner below. 💪🏽💛 #nonprofit #theoryofchange #messaging ______________________________________ Follow Kevin L. Brown to get fundable & findable.

Interested in growing your charity’s legacy income ? My book is now available on Amazon . Kindle only and ridiculously cheap! Highly entertaining, really practical and useful for any fundraiser in any country. All based on the insight from 35000 donors around our globe and my 30+ years experience. #legacies #legacyfundraising. #plannedgiving #charities #fundraising #bequeststocharities #philanthropy #donorlove. Enjoy smile and learn

📢 Charities, here’s a question for you: Are you connecting with your donors in the most meaningful way possible? This week’s Research Spotlight highlights how alumni foundations are finding success by understanding the real reasons alumni give. 🧠 And there’s a powerful lesson here for any charity looking to deepen its connections with supporters. We explore findings by Jean-Luc Giannelloni and Léo Trespeuch at "Décisions Marketing" of AFM - Association Française du Marketing, revealing that donor motivations vary widely based on cultural values. Here’s how these findings can transform your fundraising: 1️⃣ Know what drives them: Dig into the values that make your supporters feel connected. For some, it’s reputation; for others, it’s impact. When you speak to the “why,” your message resonates far more deeply. 2️⃣ Build real trust: Donors want more than just a place to give—they want to see how their support matters. Show them the difference their generosity is making, and you’ll build lasting loyalty. 💙 3️⃣ Turn donors into advocates: Loyal donors spread the word. When your supporters feel genuinely valued and aligned with your cause, they’re not just donating—they’re championing your mission. 🚀 Ready to take your engagement to the next level? Swipe through the carousel to discover how cultural insights can help your charity connect in ways that inspire lifelong support.