Un sage conseil pour ceux qui oeuvrent en philanthropie.
The number one complaint we hear from donors: They don’t understand what you do. Case in point. ⤵ Kevin Starr and the Mulago team are nonprofit masterminds. They’ve funded and fueled impactful organizations like Food for Education, One Acre Fund, Last Mile Health, and Educate Girls. But his first priority for nonprofits isn’t scale. Or monitoring and evaluation. Or fundraising. It’s mission messaging. So here’s a magic six-part formula you can use. 𝘉𝘦𝘤𝘢𝘶𝘴𝘦 (𝙒𝙃𝙔), 𝘸𝘦 𝘸𝘰𝘳𝘬 (𝙒𝙃𝙀𝙍𝙀) 𝘵𝘰 𝘩𝘦𝘭𝘱 (𝙒𝙃𝙊) (𝙒𝙃𝘼𝙏) (𝙃𝙊𝙒), 𝘪𝘯 𝘰𝘳𝘥𝘦𝘳 𝘵𝘰 (𝙒𝙃𝙀𝙉). Just remember that “it’s always better to be a little boring than completely baffling,” says April Dunford. Cleverness may turn heads. But clarity wins hearts. And donors. 💪🏽💛 #nonprofit #messaging #fundraising ______________________________________ Follow Kevin L. Brown to get fundable & findable. Then repost ♻️ to help your network.