Post de SLAM

Nouvel épisode en ligne !

This Saturday will be the Time Trial (TT) race in Paris. Many athletes who have just finished the Tour de France, as well as the best time trialists in the world, will be competing for the ultimate title. While most of the performances come from the athletes, a deep understanding of complex aerodynamics and equipment modifications can make a huge difference. https://lnkd.in/e5kpsvdh I have the fantastic opportunity to work closely with the Equipe Groupama FDJ which uses simulation to reduce the drag induced by the helmet, handlebars, rider position and of course the bike. As Fred GRAPPE, PhD Head of Performance and Innovation at Equipe Groupama FDJ, mentions, 90% of the resistance that the time trialists will face in Paris comes from the wind. Some bikes used during the individual time trial were largely designed using computer modeling and simulations (Victor SIMONIN) while listening carefully to the athletes' feedbacks. The computer models were intensively validated in the wind tunnel. But in the end, it is the athlete on his/her bike who will say if (s)he has good feelings. Computer models do a lot; but do not completely replace human feeling! Good Luck to the athletes and, to all, enjoy the show, just like me, we are looking for an intense and suspenseful race. About the picture: a previous version of the bike. Watch the race to appreciate the latest one.

Here is my review of the Monaco Grand Prix 2024!

Changement de tendance Et maîtrise du risque de notoriété La gestion des risques intervient en tout

😬I As Lando Norris once said on Drive to Survive: Chaos? chaos. 🇩🇪I Such was the nature of the Berlin E Prix today, with overtakes, action, and plenty of debris scattered around. 🇳🇿 I Amidst this, one Kiwi made his way from 21st on lap 21, to win the race by nearly five seconds, an incredible comeback drive. I've covered all this in my latest race report, and you can read it here https://lnkd.in/g-BG6GvD

Voici donc la solution 🔗 pour transporter charges et volumes à vélo, tout en gravissant sereinement les côtes sinueuses de Marseille ⛰️.

Product research: nailed it. But how much of Salomon's research will feed into their messaging? Here are the 3 key data points Salomon are ALREADY gathering that they should be sharing with their copywriters: ⚡ Past solutions ⚡ What other products and brands have participants used before? Did they work? What did they like/dislike about them? Getting these insights will allow Salomon to appeal to solution-aware prospects who are weighing up a pair of Thundercross trainers versus ASICS' Gel-Venture or New Balance's DynaSoft Nitrel v5s. ⚡ The role of fatigue ⚡ Salomon says they asked their testers about the role of fatigue in their experience. Asking them the short-term impact of fatigue can be utilised as email CTR-triggers, showing the immediate pay off for new prospects if they click through. And then discussing the long-term implications of fatigue can be useful for talking about the dreamstate of your prospects in the first line of your PDP copy. ⚡ The post-run interview ⚡ 2-hours into a marathon is famously the hardest part, when glycogen stores become depleted. Calves are burning. Bunions are rubbing. This is what us copywriters call the 'Moment of Highest Tension'. Asking runners to describe the hardest part of the run IMMEDIATELY after they've finished means the emotion is very fresh (and so can be easily recalled... as opposed to interviewing them 3 weeks after the race). These insights are awesome to use as hooks for headlines and above-the-fold copy. You reckon I've missed anything? #customerresearch #producttesting #brandmessaging #runclub

✨ Perform Europe : repenser la mobilité du spectacle vivant en Europe ✨ Depuis 2020, Perform Europe explore de nouvelles façons de soutenir les oeuvres du spectacle vivant en Europe. Ce programme pilote, soutenu par la European Commission, vise à établir des modèles de tournée plus inclusives, durables et équitables, tout en renforçant la diversité artistique à travers toute l'Europe. 🔢 𝗤𝘂𝗲𝗹𝗾𝘂𝗲𝘀 𝗰𝗵𝗶𝗳𝗳𝗿𝗲𝘀 𝗰𝗹𝗲𝘀 : - 187 organisations impliquées dans 42 partenariats soutenus. - Plus de 280 représentations dans les 40 pays Europe Créative, touchant des publics variés, des centres urbains aux villages isolés. - 2,1 millions d’euros d’aides en cours d’attribution pour soutenir ces initiatives. - 58 % des projets axés sur l’inclusion et la diversité, 21 % sur la lutte contre le changement climatique, et 21 % combinant ces deux priorités. 🔍 𝗔𝗻𝗮𝗹𝘆𝘀𝗲 𝗱𝗲𝘀 𝗽𝗿𝗶𝗻𝗰𝗶𝗽𝗮𝘂𝘅 𝗶𝗺𝗽𝗮𝗰𝘁𝘀 : 1️⃣ Une géographie équilibrée : Perform Europe répond au défi de la concentration géographique des tournées en Europe en facilitant l’accès aux spectacles dans tous les pays Europe Créative, incluant les régions et publics sous-représentés. 2️⃣ Pratiques durables : Une part importante des projets utilise des alternatives au voyage aérien, promeut des tournées plus longues et minimise leur empreinte écologique à travers des formats hybrides. 3️⃣ Renforcement des communautés : Les projets impliquent des publics locaux et des communautés marginalisées, renforçant les liens entre artistes, spectateurs et enjeux sociétaux. 4️⃣ Changement systémique : Perform Europe met en lumière des stratégies pour surmonter les défis structurels dans le spectacle vivant, comme l'équité dans les financements et la visibilité des voix sous-représentées. Ce programme préfigure un futur du spectacle vivant où innovation et responsabilité s’entrelacent pour répondre aux grands défis du XXIe siècle. 📖 Pour en savoir plus : https://lnkd.in/gkhQuMDN IETM - International network for contemporary performing arts • European Festivals Association • Circostrada • European Dance Development Network • Pearle* Live Performance Europe • IDEA Consult

Quality

La communication est un pouvoir entre les mains de ceux qui savent s'en servir. Un axe important à prendre en compte dans le conseil en stratégie