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Tech NewsI Wish This Hot Wheels Loop Were Real
The loop is, without a doubt, the most exciting part of any Hot Wheels track, and it’s the beloved racetrack feature that ad firm Ogilvy & Mather & Mather recreated for this clever ad in Bogota, Colombia. Quite realistic! But if you really want me to buy into the illusion, Hot Wheels, you’re going to … Continued
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Tech NewsHot Wheels Go Vertical for the First Time
Hot wheel sets are a staple of many a childhood, but they’re also a staple of creating a huge sprawling mess that someone will inevitably trip over and start cursing. So! Take that racetrack off the floor and put it on the wall. Hot Wheels Wall Tracks are (gasp!) tracks for your wall, stickable using … Continued
By Sam Biddle -
Tech NewsMattel Video Racer Records the Hot Wheels’ POV
Is it possible that we’ve been taking our Hot Wheels for granted? That we don’t consider the toll those bends and loops take over time? Well, now there’s a Hot Wheel that records video of its traumatic life. Like so. The Video Racer’s camera records its adventures at 30 to 60 frames per second, and … Continued
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Tech NewsSwarm, Hot Wheels, Swarm!
What’s it like watching 1,200 toy cars zip around an inconceivably tangled kinetic sculpture, charging and whirring all at once? Like choreographed chaos. Like pure unadulterated joy, tinged with inescapable repetition. Like this. What you’re watching is a piece by artist Chris Burden called Metropolis II, in which every hour 100,000 cars pass through the … Continued
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Tech News
First Foldable R/C Cars Are Wallet-Sized Wonders
Mattel’s super small “Stealth Rides” aren’t making their official debut until the Toy Fair later this month, but for all you know the guy next to you could be packing one… right… now. They’re about the size of a credit card and the width of a cellphone, and with the push of a button they … Continued
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io9Movies
New Toy Movies To Geek Out, But Not Too Much
Worried that Transformers may have inspired a spate of gimmicky movies based on the toys of your youth that’ll ruin your childhood nostalgia? You may want to avoid this post, just in case. Admittedly, the news (via Variety) that movies are planned for the Magic 8-Ball, Barbie, Hot Wheels and He-Man may sound like overkill, … Continued
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io9
Race Through A Day-Glo Hot Wheels Playset
People who have seen the trailer for the live-action version of Speed Racer say it looks more like a video game than a movie. But what’s wrong with that? If you can make a film feel like the eyeball-blasting you get from a game these days, then the marketing department, the toy department, the sequel … Continued
By Kevin Kelly -
Tech News
$140,000 Hot Wheels Is Most Expensive Tiny Toy Car Ever
This $140,000 Hot Wheels car is allegedly the most expensive toy car in the world, created to commemorate the 40th Anniversary of Mattel’s tiny cars and show why Humanity has way too much free time. Why is it so expensive? As you can see in the glittery images, it is all about the 23-carat bling-bling. … Continued
By Jesus Diaz -
Tech NewsGadgets
Lotus and Hot Wheels Create Badass Concept
Lotus makes a sexy car on their own, but teaming up with die-cast maker Hot Wheels they’ve really outdone themselves. A 1:5 scale model created for SEMA, one of its most distinctive characteristics is the exposed center spine which incorporates switches and gear linkages while supporting that massive wing you see sticking out the back. … Continued
By Mark Wilson