By Robert Hamilton, Product Manager, Google mobile team

A few weeks ago, we launched a plug-in for Symbian devices that put a Google search shortcut onto the phone's home screen. This shortcut reduces the time it takes for you to get answers from Google by eliminating the initial search steps (e.g. finding the browser application, opening it, and navigating to Google.com before entering your query). The same plug-in has been available for BlackBerry devices since last December. Today, we're making this available for Windows Mobile devices too.

If you're a Windows Mobile user, browse to mobile.google.com on your device to download the plug-in and start searching faster than ever. Once you do, we think you'll find it so much faster and easier that you'll start conducting more mobile web searches than you ever had before. How do we know this? Well, when we look at the combined usage numbers for BlackBerry and Symbian versions of this plug-in, we see that users are able to get Google search results up to 40 percent faster. And, BlackBerry and Symbian users with the plug-in installed search 20 percent more than those without it.

We saw something similar after we launched an updated interface for Gmail on the iPhone during MacWorld earlier this year. Lots of iPhone users tried the new interface (hence the bump in Gmail pageviews between January and February), but they didn't stick around like we hoped they would. Over the course of the next few weeks, we made some tweaks to drastically improve the speed of the product, and Gmail pageviews on the iPhone not only stabilized, but began to rise, as the graph below shows:
This link between increased usage and a faster user experience -- be it search or mobile Gmail -- reinforces something we at Google have known for a long time: Fast is better than slow. With mobile applications, we're seeing that fast is much better than slow. Although this may seem pretty intuitive, it's always nice to see new data backing this up. Moving forward, we'll continue to focus on bringing you the fastest and most compelling mobile experiences that we can. So stay tuned!

Posted by Mark Crady, Engineering Manager, Google Maps for mobile team

I've heard it said that user interfaces are measured in "hurts." Here at Google we like things to be as painless as possible. That's why we're happy to share a little-known feature of many phones that allows you to launch your favorite app (hopefully Google Maps!) with the press of a button.

Buried in the settings menu of many phones is the option to configure "convenience keys" (or "sidekeys," or "shortcuts," depending on the device). Convenience keys let you configure a physical key, usually on the side of your phone, to instantly launch whatever application you choose. For instance, here are some instructions for how to configure a BlackBerry, Blackjack, and Nokia N95 for one-click access to Google Maps for mobile:

BlackBerry 8800: Go to Options->Screen/Keyboard->Convenience Key -> select 'Google Maps'
Samsung BlackJack: Select 'Settings' icon ->More ->Key settings ->Side key settings ->Select 'Google Maps'
Nokia N95: Press the 'Menu' button ->Tools ->Settings ->Personalization ->Standby mode ->Shortcuts ->Left/Right selection key -> Select 'Google Maps'

In the video below Steve Lee and I show you how to set up these quick access keys. Be sure to catch our death-defying duel at the end of the video, where one of us bites the dust while the other hurls obscure movie references.

Finally, if you use shortcut keys on other phones please submit a comment below so that others can give them a try.