🔍 The shift to renewable energy requires more than just advanced technology—it depends on consumer engagement. At DE-RISK, our latest research dives deep into the strategies needed to foster participation in Local Flexibility Markets (LFMs) and accelerate the adoption of sustainable technologies such as IoT smart devices, renewable energy systems, and electric vehicles.
Here’s what we’ve found:
Tailored Engagement Strategies: By using the 4E model (Enable, Engage, Exemplify, Encourage), we segmented consumers based on their motivations. The data shows that active methods (like ease of participation and financial incentives) are the most effective across Europe, with Türkiye leading in engagement and countries like Spain and Portugal also showing strong results.
Cluster Analysis: We’ve identified five consumer clusters, from highly motivated individuals to those more hesitant about the energy transition. This analysis helps us tailor our strategies to specific regions, ensuring more effective participation in LFMs.
Empowerment and Ease: Simplifying access to energy-saving technologies and empowering consumers through real-time data, goal-setting features, and personalized insights significantly boost engagement.
By understanding these behavioral drivers, we can design dashboards and tools that not only empower users but also provide tangible benefits, making renewable energy integration seamless and efficient.
📊 How can we continue driving engagement in regions where participation lags? Our report provides recommendations for tailored solutions to ensure a smoother energy transition.
To dive deeper into these insights and how they’re shaping the future of energy, visit the DE-RISK project website (deriskproject.eu). 🌐
WEglobal Que Technologies UEDAŞ IRUSE MIWenergía R2M Spain SEA SOFENA Ecrowd.eu CINEA - European Climate, Infrastructure and Environment Executive Agency
#RenewableEnergy #LocalFlexibilityMarkets #ConsumerEngagement #EnergyTransition #SmartGrids #SustainableFuture #DERISKProject
