Brunswick Group reposted this
We were delighted to welcome some of the UK’s leading Investor Relations Directors to Lincoln’s Inn Fields this morning for a breakfast event looking at best practice for Capital Markets Days. Brunswick Group Partners Simon Sporborg, Sonal R. Patel, and Jarrad Comley, shared their insights and experience, which included a series of valuable take-aways, including: - ‘Investors are not judging you on what you say, but how you are evidencing what you say.’ - ‘Embrace evidence-based stories and amplify your corporate brand with visual content and immersive experiences.’ - ‘Control your story, leverage your assets, and repurpose your content to extend your narrative’s life to ensure it’s ‘not just one and done.’ - ‘It's about being a modern communicator: It might be that you drop something old to try something new to tell your story better.’ - ‘It’s not about budget multiplication, but about being more thoughtful around how you share data with your investors, and how you tell your story.’ We will be sharing our learnings on a webinar call in late February, so get in touch if you are a client-side Investor Relations professional who is interested in learning more…