Edelman

We won big at The Drum Awards this year, taking home 12 awards across 6 categories, including a Grand Prix for our work on The Social Swap for Heineken®. Congratulations to the teams for their award-winning work! Check out more of our work here: https://edl.mn/3V7ebFT

We launched #EverydayPride to celebrate LGBTQIA+ identities and uplift the voices of our global community. Ethan Tuxford, Director of Brand in our UK office, shares his reflections on the joy of authenticity, the power of storytelling to foster understanding, and the profound impact of inclusive workplace policies like gender-neutral bathrooms and equitable parental leave. Read Ethan's piece: https://edl.mn/3CP0W6z

Podcasters are reshaping the narrative. This presidential election marked a pivotal shift, with podcasters playing a more influential role than ever. Our CEO, Richard Edelman, delves into the transition from traditional news media to these dynamic new creators. Read Richard's full insights here: https://edl.mn/495TSyd

Andrew Schwalb, SVP and Global Head of Influencer Relations, and Sara Rezaee (Kiru), Head of Influencer in North America, sat down with Ad Age to dive into the crucial details of creator-brand contracts. Andrew and Sara's Top Takeaways: 💡 Usage Rights Are Key: Creators should closely examine where, how, and for how long their content will be used—and ensure compensation reflects any extended or paid use. 💡 Beware of Exclusivity: Negotiate fair pay for exclusivity clauses that might limit future brand opportunities. 💡 Own Your Work: Retaining content ownership is critical to avoid misuse or under-compensation in perpetuity. Want to know more? Read the full article: https://edl.mn/3Z4cM3V

Edelman is reshaping our content creation with a cutting-edge global production network powered by AI, regional expertise, and time-zone synergies. Recently featured in Campaign India, these latest developments reflect our commitment to agility, creativity, and cultural resonance. Our Production Highlights: 1️⃣ ‘Follow the Sun’ Model: Collaboration across time zones and offices in Mumbai, LA, Bogotá, and beyond ensures 24/7 content delivery tailored to local audiences. 2️⃣ AI Scales Human Creativity: Leveraging AI tools with human oversight to accelerate production while maintaining cultural authenticity and quality. 3️⃣ New Investments and Leadership: As a vital hub, Mumbai drives efficiency and innovation, setting a blueprint for scaling across markets. Read the full article here: https://edl.mn/4fyay4b

Join Edelman tomorrow, November 21 for a dynamic discussion featuring one of AI’s most influential voices: Bernard Marr, a globally recognized futurist and best-selling author. Joined by Fiona Hughes, Edelman’s Head of Influencer Marketing in EMEA, and Alexia Adana, our Director of Creative Technology, this expert panel will explore how creators are transforming the way brands communicate their AI stories. Register for the event here: https://edl.mn/40Y4IEM

Thrilled to share that, along with 2 Grand Prix and 4 Gold awards, Edelman has been named Network of the Year (Globally) at the Luum Awards! Congratulations to our clients and teams around the world for their impactful and inspiring work. Learn more about our work: https://edl.mn/4fUFbjI

As AI reshapes industries across the board, Edelman is here to help communications and marketing teams harness this transformative potential. We’re thrilled to invite you to our upcoming AI webinar, designed specifically for those eager to integrate advanced AI technologies and dynamic influencer partnerships into their work. Whether you’re optimizing workflows or crafting a transformative brand narrative, this session will provide fresh strategies and actionable insights that keep you and your brand at the forefront. Here’s what you can look forward to in this one-hour session: 🔹 2024 AI Landscape Report: Join Edelman experts as they explore the latest, brand-safe AI technologies making waves in enterprise applications. 🔹 Exclusive Panel: Hear from AI thought leaders and top creators as they share best practices for breakthrough brand partnerships. Don’t miss this chance to deepen your AI knowledge and position your brand for success in the evolving digital landscape. We can’t wait to see you there 👉 Register now: https://edl.mn/4esGeXe

In her piece for PRWeek, Lauren Durham, Account Executive, Gen Z Lab Ambassador, reflects on the pivotal role of Gen Z in the 2024 election: Despite intense scrutiny, Gen Z voters felt emboldened, not overwhelmed, by the attention and turned out in record numbers. Lauren’s firsthand experience as a poll worker highlighted the dedication and unity across generations. Gen Z's active engagement signals a strong, ongoing commitment to civic action beyond Election Day. Read Lauren's full piece here: https://edl.mn/3Z8esL5

Excited to share that we took home 2 golds and 2 silvers at The Clios 2024 Sports Awards for our work with Hellmann's and Heineken®. A big congratulations to our teams!